Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Adopt this customer acquisition framework to sign dramatically more high-ticket deals — comes complete with examples & how-to tips.
Explore the key B2B marketing ROI benchmarks for 2026, highlighting effective strategies, channel performance, and industry insights for measurable growth.
The hiring mistakes that kill AI startups are rarely about skills — they’re about timing, incentive structure, and founder blind spots. Here are the four to avoid.
A conversion funnel maps every step between stranger and customer. Here’s the full breakdown — plus the funnel tools worth using if you’re running a data business.
Why the best AI search visibility tool shows you WHO you’re cited with, not just IF you’re cited.
Over-hiring is one of the most common ways AI startups destroy runway. Here are the only three hiring steps that matter when you’re building fast with limited headcount.
Achieve more efficient growth while supporting better strategic decision-making. In this blog post, you’ll discover the essential metrics that all B2B SaaS growth dashboards should include.
Before committing to a data analyst path, here are five things worth considering — from ceiling constraints to the adjacent skills that compound better long-term.
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
Four books that actually changed how I think about building, selling, and scaling a data-driven tech business. No filler, no affiliate recommendations.
Discover 7 common GTM architecture failures causing high CAC in SaaS and learn how to fix them to drive sustainable growth.
What I learned from the founder who built a 25-person pricing firm entirely on word of mouth.
Learn how to measure partnership success with these marketing partnership ROI metrics that focus on growth, revenue, and performance for long-term business success.
