WELCOME TO DATA-MANIA

ACCELERATE TOP LINE REVENUE GAINS THROUGH RIGHT-SIZED MARKETING LEADERSHIP

Growth is a natural extension of great marketing. Your B2B tech brand deserves the best.

Trusted by top brands across industries

TREAT YOURSELF TO PART-TIME CMO SUPPORT WITH FULL-TIME IMPACT.

You’re a tech savant with a long roadmap ahead, and plenty of people to manage. Do you ever just want to hand over the whole kit n’ caboodle and take a break?
Great marketing drives immediate and long-term growth. Now you can have both, at a fraction of the cost.
All without the headache of:
• Scattering your efforts with piecemeal marketing strategies & poor execution
• Investing in ill-fit tactics that don’t drive growth
• Wasting capital on a full-time senior executive, when you could optimize your spend with part-time leadership and a cost-effective execution.
If you’re nodding your head with a ‘yes’, ‘yes’, and more ‘yes’, I’ve got amazing news…
I’m here to pick up the pieces.
Book A Free Consultation
Book A Free Consultation

HI, I’M Lillian

The only fractional B2B tech marketing executive with Fortune 10 marketing expertise (... and strategic data and AI know-how to boot!)

I advise, consult, and support founders and leaders of B2B tech companies who are scrambling to achieve their next growth stage. If you’re ready for marketing that drives Next level revenue gains, we should talk. It’s time to get in on the startup industry’s best kept secret: Part-time marketing strategy and leadership that drives full-time growth at a fraction of the cost.The fancy word for this? Fractional CMO. But all YOU need to know is that I’ll build and oversee evidence-based marketing strategies that are tailor-made for your brand, so you can focus on your zone of genius while I drive growth.
Here’s why you can trust me:
I’ve gained a few feathers in my cap…
I’m a marketing veteran with nearly 20 years experience. I’ve led marketing campaigns for:
• VC-backed SaaS startups (like Domino Data Lab)
• Established engineering research institutions (like the University of Central Florida)
• Megalith data corporations (like IBM, Intel and Dell)
• Multinational software and data consulting companies (like BMC and Pitney Bowes)
I’m a former consultant to 30% of Fortune 10 companies.Leveraging partnerships and organic marketing, I’ve driven 2 million users for my digital products.
I’m a former Microsoft Regional Director. With Wiley, I’ve published industry-leading books on data and AI strategies for growth.
I’ve grown top-of-funnel channels from 0 to ~700,000 (with my own two hands – and the help of a couple dozen marketing freelancers, of course!)

HI, I’M Lillian

The only fractional B2B tech marketing executive with Fortune 10 marketing expertise (... and strategic data and AI know-how to boot!)

I advise, consult, and support founders and leaders of B2B tech companies who are scrambling to achieve their next growth stage. If you’re ready for marketing that drives Next level revenue gains, we should talk. It’s time to get in on the startup industry’s best kept secret: Part-time marketing strategy and leadership that drives full-time growth at a fraction of the cost.The fancy word for this? Fractional CMO. But all YOU need to know is that I’ll build and oversee evidence-based marketing strategies that are tailor-made for your brand, so you can focus on your zone of genius while I drive growth.
Here’s why you can trust me:
I’ve gained a few feathers in my cap…
I’m a marketing veteran with nearly 20 years experience. I’ve led marketing campaigns for:
• VC-backed SaaS startups (like Domino Data Lab)
• Established engineering research institutions (like the University of Central Florida)
• Megalith data corporations (like IBM, Intel and Dell)
• Multinational software and data consulting companies (like BMC and Pitney Bowes)
I’m a former consultant to 30% of Fortune 10 companies.Leveraging partnerships and organic marketing, I’ve driven 2 million users for my digital products.
I’m a former Microsoft Regional Director. With Wiley, I’ve published industry-leading books on data and AI strategies for growth.
I’ve grown top-of-funnel channels from 0 to ~700,000 (with my own two hands – and the help of a couple dozen marketing freelancers, of course!)

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~700,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.

Book A Free Consultation
MY MISSION IS TO

TAKE THE LOAD OFF

of overwhelmed executives by increasing top-line revenue in B2B tech with proven marketing strategies and leadership.
Book A Free Consultation

HI I’M Lillian Pierson

HI I’M Lillian Pierson

My unique growth philosophy

Since starting Data-Mania in 2012, I’ve had the privilege of partnering with a diverse clientele across the globe; Having served 100s of customers from the bustling streets of the US and Canada to the dynamic markets of the UK, Germany, Australia, Singapore, and even the vibrant expanses of Asia and the Middle East.
This rich tapestry of experience has distilled within me a distinct philosophy that serves as the bedrock of all my growth strategies.
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This philosophy is anchored in four cornerstone principles
Sustained Clarity
Your business is your passion, and I understand that – But, it’s easy to get so caught up in the day-to-day grind, that you lose sight of the big picture objectives. My job is to identify which parts of your marketing are working for you and which need a rethink, so we can drive growth and revenue increases by the most efficient means possible.
While we all love technology, it’s not what matters most. People do. I’m a servant leader. It’s my privilege to get to know your team members, foster a high-performance culture, and mentor your talent in order to elevate your growth trajectory (Don’t worry if you don’t have executional marketing support yet… I also help my clients with hiring recommendations for tactical marketing personnel.)
With nearly two decades of global marketing experience across the tech sector, I’m able to provide you with the clear benchmarks you need to identify ‘excellence’. My approach is a blend of tried-and-tested marketing wisdom paired with highly controlled growth experimentation. Don’t just take my word for it – my case studies and client testimonials speak for themselves.
I don’t believe in one-size-fits-all solutions. I collaborate closely with you to design a customized growth and marketing strategy that aligns with your unique business vision and objectives, to ensure you get sustainable, tangible growth results.

BRAND ASSESSMENT & STRATEGY DEVELOPMENT

Marketing without strategy is a recipe for disaster.
I’ll dig deep to uncover your leaky buckets & untapped opportunities. Then I’ll build an evidenced-based strategy for unlocking next level growth.

LEADERSHIP & ADVISING

Without execution, strategy is dead.

I’ll be your long-term growth partner, overseeing execution and leading your team through every step that’s required to achieve success.

PREDICTABLE, REPEATABLE LONG-TERM GROWTH

Gone are the days of spray-and-pray marketing.
Sit back, relax, and enjoy more cost effective customer acquisition and an increasing volume of new leads on an ongoing basis.

BRAND ASSESSMENT & STRATEGY DEVELOPMENT

Marketing without strategy is a recipe for disaster.
I’ll dig deep to uncover your leaky buckets & untapped opportunities. Then I’ll build an evidenced-based strategy for unlocking next level growth.

LEADERSHIP & ADVISING

Without execution, strategy is dead.
I’ll be your long-term growth partner, overseeing execution and leading your team through every step that’s required to achieve success.

PREDICTABLE, REPEATABLE LONG-TERM GROWTH

Gone are the days of spray-and-pray marketing.
Sit back, relax, and enjoy more cost effective customer acquisition and an increasing volume of new leads on an ongoing basis.
“ We hired Lillian to increase sign-ups and participation for our Dice Hack It activation. We were extremely satisfied with her performance and the outcome. ”
Anonymous I Founder, Dice
“ I landed a deal where I earned $750k for work that I was able to deliver in less than 2 weeks ”
Anonymous I Founder, Anonymous Data Consultancy Founder
“ Our client was a very old brand and Lillian’s work was instrumental to them in reaching and building a relationship with that mission-critical, younger demographic. I wish there were 10,000 more of her! ”
Chelsea Andrews I Founder, TechMode.io, Co-Founder
“ We partnered with Lillian in support of an integrated marketing campaign on Big Data. We are very excited at the success and the increased awareness in the market. I highly recommend Lillian as an industry expert. She was truly a pleasure to work with! ”
Danielle Scherer I Founder, Director of Marketing Programs, BMC Software
“ I hired Lillian to work as a marketing consultant on behalf of TAP, a data analytics platform. I found Lillian to be extremely professional. She showed great judgement with respect to the marketing decisions she was making. I also found her to be a fun and friendly person, with the type of team-player attitude that every good consultant has. I’d be happy to have her on my team again. ”
Julie Shevlin I Marketing Director, AI & Analytics Enterprise Software, Intel
“ Since March, I closed 15 contracts valued at$310K. I also pre-sold $60K worth of annual contracts for my SaaS company. 67% has been pure profit. ”
Kam Lee I "Founder, Finetooth Analytics"
“ Through Lillian’s service, we got incredible value. More specifically, her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign. ”
Kevin Allen I Manager, IBM Developer Content Acquisition, IBM
“ Lillian’s knowledge of big data was a huge asset in moderating a panel we did at SXSW on the topic. Her expertise enabled her to answer audience questions with ease and generate additional discussion. She was a pleasure to work with – very responsive and understanding of our needs. We look forward to working with her again should the occasion arise! ”
Kristin Montalbano I Director, Digital Publicity & Media Relations, National Geographic Channel
“ Lillian Pierson’s gift for turning incredibly complex and high-technical information into engaging, approachable and highly-consumable content is paired with an innate understanding of trending or soon-to-be trending technology topics. These talents led my team to first follow Lillian and engage her as one of the industry’s top luminaries. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement. ”
Matt Carter I Global Program Director, Content Marketing and Digital Marketing, IBM
“ In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative. Her approach is characterized by a genuine curiosity and a commitment to understanding every facet of our brand. This has enabled her to craft strategies that are not only effective in bringing our product to market but also in ensuring that it resonates with our target audience. We are immensely grateful for her unwavering support and are privileged to have her as our partner. ”
Matt Brown I Head of Global Growth, Single Store
“ We partnered with Lillian to broaden our brand awareness and received an astonishing 8,700 engagements, all positive encouraging comments. These results were outstanding, we couldn’t have asked for better. We hope to partner with her again! ”
Rachel Chism I Senior Marketing Manager, Armor Cloud
“We are building a very powerful spreadsheet product, and we partnered with Lillian to get that product to market. Lillian brought a lot of rigor to our process, combing through our own research and coming up with really crisp ideal customer profiles. She did that with both a combination of qualitative research that we had accumulated and also a lot of quantitative research, digging into publicly available data to come up with, estimates for the number of people like this that are in our market that we that are reachable. So that was really great. I think she taught me a lot about the level of detail and precision that’s really required to bring a complex product like SheetRocks to market. I think as a technical founder, I was just pretty naive around, you know, what it really would take to get a big product to market. One thing to highlight, I really liked how in our work with her, she pulled up and distilled these product market fit hypotheses for us. That really informed the rest of the cycle, how we actually brought it to market, the channels we chose, and how we ended up reaching our ideal customer at the right point in their intent or buying cycle. So I can honestly say, working with Lillian was really, really, a critical part of us getting to the next level in our business. So, yep, I think if you’re, think of partnering with her, I think, especially if you are maybe a founder who doesn’t have a background in marketing and hasn’t brought a lot of products to market before, I would definitely recommend working with her.” ”
Tony Garvan I Founder & CEO, SheetRocks

6 signs that you need
a fractional growth and marketing expert on your team...

Don’t ignore the following six warning signs!
Your Focus is Split Too Thin
When your attention is divided between day-to-day operations and broader strategic planning, you’re in the danger zone. When you hire a fractional CMO, they’ll handle in-depth marketing analysis and strategy requirements for your business, so that you’re freed up to focus on keeping your operations smooth and efficient.
Hiring a CMO is expensive. In fact, the average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis.
Hiring one tactical marketer to cover both marketing execution and strategy for your business will never get you where you want to go. While this type of hire may sometimes lead to limited growth, it usually leads to a dead-end – and more strategic blind spots than you can shake a stick at. In a world where time is money, you can’t afford to make investments like that.

With respect to marketing and growth, your company needs a vendor-agnostic marketing leader who can build precision strategies to achieve your growth goals in record time.
When you’ve taken on both leadership and executional requirements in your business, it’s natural for one’s perspective to become myopic. A fractional growth expert brings a new lens, shedding light on overlooked opportunities and offering fresh, strategic viewpoints to revitalize your marketing approach.
Off-the-shelf solutions don’t cut it. Unlike some of the bloated, over-priced fractional CMO agencies on the market, I bring a fresh approach where I work with you and your team directly, to collaboratively develop personalized growth strategies that are custom-tailored to your business’s unique needs.
Your people are your most valuable asset. Having an incredible executional team is half the battle. You also need talented leadership to oversee and guide your team’s marketing activities. I focus on getting to know your team members, building high-performance teams, and mentoring your talent to bolster your company’s growth trajectory.
“If you’re experiencing any of the above characteristics, we should talk.”

LET'S CONNECT!

Set up a free consultation session so we can explore whether we’re a fit. I’d love to connect and learn more about you and your business to see if we’re a fit. Please take a moment to complete the form below and then you’ll automatically be directed to book your complimentary session.
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