Lillian
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WORK WITH LILLIAN

lillian

I’M LILLIAN PIERSON AND I DRIVE BOTTOM-LINE REVENUE GROWTH FOR B2B TECH STARTUPS AND CONSULTANCIES

For nearly two decades I’ve been leading strategies, campaigns, and teams that deliver predictable, reliable growth for B2B tech companies.

I’ve supported 10% of Fortune 100 companies, while delivering powerful marketing strategies for high-growth data and AI startups like Domino Data Lab, SingleStore, BMC Software, and Accenture.

IF YOU’RE EARNING ...

<$1 MILLION IN ANNUAL REVENUE - OR EQUIVALENT GROWTH CAPITAL

Through my courses, workshops, group programs and 1-on-1’s, I’ve helped millions of tech professionals drive growth through the effective use of data, AI, and growth strategy.

Generally speaking, if your venture is earning less than $25k per month, then I’d work with you on your go-to-market strategy and product-led growth (if that’s relevant to your business model).

For this, I have multiple product and service options to support you based on your unique growth objectives, support requirements, cash flow, and the return on investment you’re looking to generate.

NEW FOUNDERS I'VE HELPED GROW

IF YOU’RE EARNING ...

BETWEEN $1 MIL - $4 MIL IN ANNUAL REVENUE - OR EQUIVALENT GROWTH CAPITAL

If you’re at this growth stage, I’d work with you to develop systems for scaling your revenue, customer bases, and volume of new leads. This stage tends to be where companies transition from the grit-and-hustle phase into a more mature business with scalable systems and teams in place. The transition is often difficult for startup leaders.

Many founders I speak with have been burned in the past by either poor hiring or poor execution. These prior failures often dispel them from wanting to scale. That’s tragic because, when done right, having an A-team in place that’s actually driving predictable, bottom-line growth is one of the most exciting and rewarding things you can experience. I’ll architect and build these growth systems with you.

With most of these engagements, I’ll start by conducting a head-to-toe assessment of your current brand and marketing. We’d align on strategic priorities and then I’d develop a 6 - 12 month marketing strategy that’s custom tailored to meet your growth objectives. With strategy in hand, I’d partner with you to oversee and advise on its execution.

With countless customer success stories in my portfolio, when I see leaders who are at this stage, I’m really excited to work with them -- simply because I know how much I can help them.

If you’re ready for proven hands-on support that will drive your business from good to great, I’m eager to speak with you.

BRANDS I'VE HELPED GROW

IF YOU’RE EARNING ...

OVER $4 MIL IN ANNUAL REVENUE - OR EQUIVALENT GROWTH CAPITAL

At multiple-seven figures in revenue is where the fun really begins.

Here’s the deal… it can feel almost impossible to scale when you’ve hit this revenue milestone. The systems and strategies that got you here won’t take you to the next level. You need a new and fresh approach to derive growth from new channels, markets, or offers.

Most leaders I speak to at this stage are stressed out by the sense of responsibility they feel trying to hit the next level of growth objectives while leading the teams and tactics that got them to this point. They need an integrated marketing leader, but they know they don’t need 40-hours per week of full-time marketing leadership support.

It’s a tough position to be in, and that’s why 7-figure+ brands hire me to lead both their ongoing marketing strategy and the tactical execution of that strategy by their team.

When founders at this level come to me, they’ve usually been ready to scale for a long time -- but they want some form of “insurance policy” that they’re not going to blow up the whole business by making the wrong moves. That, or they’re looking to get the business ready for future investment rounds (or to sell).

With brands like these, I’m involved in a very deep and committed way, with more experience in growing data- and AI-intensive B2B tech companies than any other CMO I know in the fractional industry.

In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative.

We are immensely grateful for her unwavering support and are privileged to have her as our partner.
In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative.

We are immensely grateful for her unwavering support and are privileged to have her as our partner.

Matt Brown

Head of Global Growth, Single Store

LASTLY...

if you’re not ready to invest right now…

That doesn’t stop me from wanting to help you. I know as a matter of fact that the biggest return I can get for you would be from working together directly. But, I also know that, when it comes to hiring top-talent, trust takes time…There’s no rush from my end. In the meantime, you can…

Fractional CMO for B2B tech companies. Specializing in go-to-market & product-led growth for high-growth data and AI startups. American expat serving clients worldwide since 2012.

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