The Data & AI Imperative: Designing Strategies for Exponential Growth
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By Best-Selling Educator & Author: Lillian Pierson, P.E.
The Data & AI Imperative: DESIGNING STRATEGIES FOR EXPONENTIAL GROWTH
With AI playing a pivotal role in everything from product development to personalized marketing, business leaders need a clear AI strategy to integrate these technologies into their operations. The Data & AI Imperative empowers executives, data professionals, and product managers to take control of their AI journey and leverage cutting-edge innovation in generative AI, predictive analytics, and machine learning to unlock new growth opportunities.
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“a goldmine for anyone looking to drive value with AI”
"AI projects fail because they did not have a proper data strategy. In 'The Data & AI Imperative', industry veteran Lillian Pierson highlights what companies need to be successful. In many cases, the issues plaguing beleaguered startups is not the tech: it’s bad market fit, misunderstanding the customer, over promising, and under delivering. But by reading this book, companies can get it right from the get go."
"'The Data & AI Imperative ' emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape."
"a must read for those who don't want to get replaced by AI"
"Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with 'the Data & AI Imperative' and provides an actionable roadmap for organizations who want to do business in the 21st century."
"Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, 'The Data & AI Imperative', which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."
“This book is a valuable resource for anyone advising organizations on how to turn data and AI into a sustainable competitive advantage; An essential read for business consultants who are working to navigate the complexities of AI-driven transformation.”
"An in-depth guide on how modern product, engineering, and GTM teams can harness data and AI: from discovering product-market fit to utilizing product analytics for PLG strategies, plus all aspects of modern marketing and sales use cases... This book covers it all."
"'The Data & AI Imperative' is a must-read for data leaders who want to make real business impact with AI. She breaks down complex strategies into simple, actionable steps, making it easy to align AI projects with business goals."
"'The Data & AI Imperative ' offers keen insights into the value proposition of investing internally and partnering externally to deliver near-term business value and sustained business growth with data and AI/ML."
"an essential resource for anyone looking to harness the full potential of data and AI in their company.”
UPDATES & CONVERSATIONS
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
[PODCAST] AI in B2B Marketing Success in 2024
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson. Learn how innovative platforms like Humanic leverage generative AI to enhance user engagement and retention, automate personalized responses, and drive product-led growth.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
[PODCAST] AI in B2B Marketing Success in 2024
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson. Learn how innovative platforms like Humanic leverage generative AI to enhance user engagement and retention, automate personalized responses, and drive product-led growth.
GET EXCLUSIVE ACCESS TO OUR VALUE-PACKED LAUNCH FESTIVITIES!
Get in on all the special, behind-the-scenes events and goodies that we’re preparing in anticipation for the launch of The Data & AI Imperative.
IN THE NEWS
Wiley & Renowned Data-Driven Growth Strategist, Lillian Pierson, Announce the Upcoming Release of The Data & AI Imperative
September 16, 2024 – United Stated Newswire, Singapore Newswire, and AP News
Wiley Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Business Growth in the AI Era
September 14, 2024 – ResearchGate
