The Convergence Blog

A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS

The Role of Data Science in Marketing Attribution Models

Explore how data science enhances marketing attribution, optimizing budget and driving growth through advanced analytics and machine learning.

5 Ways Tech Brands Build Trust

Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.

7 Features of a Sales and Marketing Dashboard

Explore the essential features of a sales and marketing dashboard that drive informed decisions and enhance team performance.

VoC Data in B2B Journey Maps

Explore how Voice of Customer data enhances B2B journey maps by boosting retention, driving revenue, and addressing customer pain points.

Checklist for Choosing AI Marketing Budget Tools

Learn how to choose the right AI marketing budget tools to streamline your financial management and optimize spending effectively.

Adapting SaaS Value Propositions for Global Users

Learn how to effectively adapt your SaaS value propositions for different global markets by understanding local needs and behaviors.

The 4 Best Revenue Models For Startups in The Tech & Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.

Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN

Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.

The Secret To Building AI Software That Actually Sells

Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.

The Best Revenue Models for Startups in the Tech and Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~750,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.