The Convergence Blog

A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS

MQL to SQL Conversion Rate Benchmarks 2025

Explore the 2025 MQL to SQL conversion rates across industries and learn effective strategies to improve your lead conversion success.

How Co-Marketing Boosts B2B Tech Partnerships

Explore how co-marketing can drive growth for B2B tech companies by leveraging partnerships for increased revenue and brand visibility.

How to Choose Cross-Channel Attribution Tools for B2B

Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer's journey.

5 Steps To Identify B2B Customer Pain Points

Identify B2B customer pain points through interviews, support data, surveys, social media, and sales metrics to enhance your business strategies.

10 B2B Form Design Tips for Higher Conversions

Learn essential design tips for B2B forms that enhance user experience, reduce drop-offs, and significantly improve conversion rates.

Cost-to-Revenue Ratio: How to Calculate

Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.

The 4 Best Revenue Models For Startups in The Tech & Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.

Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN

Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.

The Secret To Building AI Software That Actually Sells

Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.

The Best Revenue Models for Startups in the Tech and Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~700,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.