The Convergence Blog
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
The Role of Data Science in Marketing Attribution Models
Explore how data science enhances marketing attribution, optimizing budget and driving growth through advanced analytics and machine learning.
5 Ways Tech Brands Build Trust
Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.
7 Features of a Sales and Marketing Dashboard
Explore the essential features of a sales and marketing dashboard that drive informed decisions and enhance team performance.
VoC Data in B2B Journey Maps
Explore how Voice of Customer data enhances B2B journey maps by boosting retention, driving revenue, and addressing customer pain points.
Checklist for Choosing AI Marketing Budget Tools
Learn how to choose the right AI marketing budget tools to streamline your financial management and optimize spending effectively.
Adapting SaaS Value Propositions for Global Users
Learn how to effectively adapt your SaaS value propositions for different global markets by understanding local needs and behaviors.
The Role of Data Science in Marketing Attribution Models
Explore how data science enhances marketing attribution, optimizing budget and driving growth through advanced analytics and machine learning.
5 Ways Tech Brands Build Trust
Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.
7 Features of a Sales and Marketing Dashboard
Explore the essential features of a sales and marketing dashboard that drive informed decisions and enhance team performance.
VoC Data in B2B Journey Maps
Explore how Voice of Customer data enhances B2B journey maps by boosting retention, driving revenue, and addressing customer pain points.
Checklist for Choosing AI Marketing Budget Tools
Learn how to choose the right AI marketing budget tools to streamline your financial management and optimize spending effectively.
Adapting SaaS Value Propositions for Global Users
Learn how to effectively adapt your SaaS value propositions for different global markets by understanding local needs and behaviors.
How to Build a Lead Qualification Framework
Learn how to create an effective lead qualification framework to enhance sales efficiency and maximize conversion rates in B2B tech.
Product-Led Content Strategy: Steps for SaaS Growth
Learn how a product-led content strategy drives SaaS growth by aligning content with user needs and leveraging real-world success stories.
Ultimate Guide To VoC Feedback Loop Strategies
Learn effective VoC feedback loop strategies for B2B tech companies to enhance customer satisfaction and drive product improvements.
AI Lead Scoring: Basics for B2B Marketing
Learn how AI lead scoring enhances B2B marketing by prioritizing leads, improving conversions, and streamlining sales processes.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
Marketing Mix Modeling Algorithms and Variables
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~750,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
