Accelerate your growth with
Marketing Strategies That Get Results.
Fractional CMO for B2B tech companies. Specializing in go-to-market & product-led growth for high-growth data & AI startups.
Accelerate your growth with
Marketing Strategies That Get Results.
Fractional CMO for B2B tech companies. Specializing in go-to-market & product-led growth for high-growth data & AI startups.
Trusted by top brands across industries
You’re bleeding money – and you don’t even know where….. It’s not your fault! Being a tech expert and a marketing genius? That’s asking a lot! You focus on your zone of genius, while I’ll take the growth headaches off your plate.
ACCELERATING REVENUE AND CUSTOMER GROWTH FOR B2B TECH COMPANIES
Lillian’s portfolio includes Fortune 100 companies, VC-backed SaaS startups, bootstrapped tech consulting agencies, and self-funded SaaS giants.
She brings full-stack marketing expertise with deep industry experience in data, data science, martech, and AI.
REV YOUR ENGINES BECAUSE IT’S TIME TO
OVERCOME GROWTH CHALLENGES AT RECORD SPEED
OUR USER ACQUISITION APPROACH ISN’T MOVING THE NEEDLE.
We need fresh eyes and new approaches to hit our next level of growth.
OUR CAC IS THROUGH THE ROOF.
There’s got to be a way to convert people faster than this!
WE NEED SOMEONE TO OWN THE MARKETING FUNCTION.
Busy execs shouldn’t be wasting time and money winging it with half-baked marketing like this. We need an expert.
OUR COMPETITORS ARE OUT-PERFORMING US…
…with their marketing alone. We’ve got the superior product, but they’re getting all the limelight.
WE NEED TO DO MORE WITH LESS.
There’s got to be a way to generate more revenue from our current audience and marketing activities, but how?
OUR USER ACQUISITION APPROACH ISN’T MOVING THE NEEDLE.
We need fresh eyes and new approaches to hit our next level of growth.
OUR CAC IS THROUGH THE ROOF.
There’s got to be a way to convert people faster than this!
WE NEED SOMEONE TO OWN THE MARKETING FUNCTION.
Busy execs shouldn’t be wasting time and money winging it with half-baked marketing like this. We need an expert.
OUR COMPETITORS ARE OUT-PERFORMING US…
…with their marketing alone. We’ve got the superior product, but they’re getting all the limelight.
WE NEED TO DO MORE WITH LESS.
There’s got to be a way to generate more revenue from our current audience and marketing activities, but how?
Hi, glad you're here
Lillian Pierson: Your strategic partner for growth
Lillian is a KPI-driven, customer-obsessed marketing leader with expertise in B2B marketing for deep tech brands.
She brings ample experience leading revenue-driving global launches and building high-performing teams. Lillian stands out for her customer-centric approach, drive for exceptional results, & commitment to her clients’ success.
FROM BARRIERS TO BREAKTHROUGHS
MULTIPLY YOUR GROWTH IN THREE EASY STEPS
01
BRAND ASSESSMENT & STRATEGY DEVELOPMENT
Marketing without strategy is a recipe for disaster.
I’ll dig deep to uncover your leaky buckets and untapped opportunities. Then I’ll build an evidenced-based strategy for unlocking next level growth.
02
LEADERSHIP & ADVISING
Without execution, strategy is dead.
I’ll be your long-term growth partner, overseeing execution and leading your team through every step that’s required to achieve success.
03
PREDICTABLE, REPEATABLE LONG- TERM GROWTH
Gone are the days of spray-and-pray marketing.
Sit back, relax, and enjoy more cost effective customer acquisition and an increasing volume of new leads on an ongoing basis.
Comprehensive Fractional CMO Services
Strategy and executional oversight, KPI setting and reporting, executive collaboration, channel and tactic identification, team oversight and marketing training, talent acquisition and onboarding, agency and vendor management.
01
Fractional CMO Services
Add a battle-tested marketing executive to your team to lead marketing for your business on a part-time basis. First come, first serve. Limited availability.
I'm here to help! Here's how
02
Marketing Consulting
Get the strategic marketing support that you need for your short-term projects. This can include, but is not limited to, digital marketing campaign strategy…
03
The Power Hour
This 60-minute intensive session is a laser-focused, private marketing advisory session for the startup founder who wants an actionable plan to….
I'm here to help! Here's how
Accelerating Growth for Visionary Tech Companies
I specialize in driving growth for tech companies that are poised for greatness.
Early-Stage SaaS Startups
You’ve developed an innovative product, secured initial funding, and are ready to take the market by storm. I help you define your target audience, refine your offering, and acquire those crucial first customers to gain traction and position you for your next funding round.
GROWTH-STAGE SAAS SCALE-UPS
You’ve found product-market fit and are ready to scale. I work with you to develop and execute a comprehensive growth strategy, expand your customer base, and optimize your funnel to propel you to the next level of success.
ESTABLISHED Technical Consulting Agencies
Your tech consultancy is established and profitable, but you need more, better quality leads and customers. I develop marketing strategies that fill your funnel and catapult your revenue growth.
Early-Stage SaaS Startups
You’ve developed an innovative product, secured initial funding, and are ready to take the market by storm. I help you define your target audience, refine your offering, and acquire those crucial first customers to gain traction and position you for your next funding round.
GROWTH-STAGE SAAS SCALE-UPS
You’ve found product-market fit and are ready to scale. I work with you to develop and execute a comprehensive growth strategy, expand your customer base, and optimize your funnel to propel you to the next level of success.
ESTABLISHED Technical Consulting Agencies
Your tech consultancy is established and profitable, but you need more, better quality leads and customers. I develop marketing strategies that fill your funnel and catapult your revenue growth.
I understand the unique challenges and opportunities facing tech companies
at each stage of growth, and I bring a wealth of experience driving success
for companies just like yours.
MY SERVICES ARE CUSTOM-TAILORED TO YOUR GROWTH OBJECTIVES
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When you work with me, you gain a strategic partner who is deeply invested in your success. I bring a data-driven approach, a passion for innovation, and a relentless focus on results to help you achieve your most ambitious goals.
The power of fractional marketing leadership
Get the high-level marketing expertise you need without the full-time commitment or cost. The fractional model allows companies of any size to access strategic marketing support at an affordable price point.
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~700,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
WHAT CLIENTS ARE SAYING ABOUT LILLIAN
Testimonials from Matt Brown (Head of Global Growth, Single Store), Stephen Taylor (CIO, Vast Bank), and Anthony Garvan (Founder, SheetRocks) highlighting Lillian’s impact and standout qualities.
“ We hired Lillian to increase sign-ups and participation for our Dice Hack It activation. We were extremely satisfied with her performance and the outcome. ”
Anonymous I Founder, Dice
“ I landed a deal where I earned $750k for work that I was able to deliver in less than 2 weeks ”
Anonymous I Founder, Anonymous Data Consultancy Founder
“ Our client was a very old brand and Lillian’s work was instrumental to them in reaching and building a relationship with that mission-critical, younger demographic. I wish there were 10,000 more of her! ”
Chelsea Andrews I Founder, TechMode.io, Co-Founder
“ The methods I learned were very helpful to me in leveling up in my career ”
Frank LaVigne I Founder, Global AI GTM Leader , Red Hat
I hired Lillian to work as a marketing consultant on behalf of TAP, a data analytics platform. I found Lillian to be extremely professional. She showed great judgement with respect to the marketing decisions she was making. I also found her to be a fun and friendly person, with the type of team-player attitude that every good consultant has. I’d be happy to have her on my team again.
Julie Shevlin I Marketing Director, AI & Analytics Enterprise Software, Intel
“ Since March, I closed 15 contracts valued at$310K. I also pre-sold $60K worth of annual contracts for my SaaS company. 67% has been pure profit. ”
Kam Lee I Founder, Finetooth Analytics
“ Through Lillian’s service, we got incredible value. More specifically, her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign. ”
Kevin Allen I Manager, IBM Developer Content Acquisition, IBM
“ Lillian’s knowledge of big data was a huge asset in moderating a panel we did at SXSW on the topic. Her expertise enabled her to answer audience questions with ease and generate additional discussion. She was a pleasure to work with – very responsive and understanding of our needs. We look forward to working with her again should the occasion arise! ”
Kristin Montalbano I Director, Digital Publicity & Media Relations, National Geographic Channel
“ Lillian Pierson’s gift for turning incredibly complex and high-technical information into engaging, approachable and highly-consumable content is paired with an innate understanding of trending or soon-to-be trending technology topics. These talents led my team to first follow Lillian and engage her as one of the industry’s top luminaries. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement. ”
Matt Carter I Global Program Director, Content Marketing and Digital Marketing, IBM
“ In the dynamic realm of Data & AI, it is a rare find to come across someone as dedicated and adept as Lillian Pierson. Her partnership with us has been nothing short of transformative.
Her approach is characterized by a genuine curiosity and a commitment to understanding every facet of our brand. This has enabled her to craft strategies that are not only effective in bringing our product to market but also in ensuring that it resonates with our target audience. We are immensely grateful for her unwavering support and are privileged to have her as our partner. ”
Matt Brown I Head of Global Growth, Single Store
“ We partnered with Lillian to broaden our brand awareness and received an astonishing 8,700 engagements, all positive encouraging comments. These results were outstanding, we couldn’t have asked for better. We hope to partner with her again! ”
Rachel Chism I Senior Marketing Manager, Armor Cloud
“We are building a very powerful spreadsheet product, and we partnered with Lillian to get that product to market. Lillian brought a lot of rigor to our process, combing through our own research and coming up with really crisp ideal customer profiles. She did that with both a combination of qualitative research that we had accumulated and also a lot of quantitative research, digging into publicly available data to come up with, estimates for the number of people like this that are in our market that we that are reachable. So that was really great.
I think she taught me a lot about the level of detail and precision that’s really required to bring a complex product like SheetRocks to market. I think as a technical founder, I was just pretty naive around, you know, what it really would take to get a big product to market. One thing to highlight, I really liked how in our work with her, she pulled up and distilled these product market fit hypotheses for us. That really informed the rest of the cycle, how we actually brought it to market, the channels we chose, and how we ended up reaching our ideal customer at the right point in their intent or buying cycle. So I can honestly say, working with Lillian was really, really, a critical part of us getting to the next level in our business. So, yep, I think if you’re, think of partnering with her, I think, especially if you are maybe a founder who doesn’t have a background in marketing and hasn’t brought a lot of products to market before, I would definitely recommend working with her.”
Tony Garvan I Founder & CEO, SheetRocks
Book a free consultation
Ready to accelerate your growth?
Lillian works with a select handful of high-growth potential brands in B2B tech. Her unique approach involves both marketing and growth strategy development, advisory support, and full fractional CMO support for SaaS startups and professional services firms in the technology industry. Take the first step towards accelerating your growth by booking a free consultation with Lillian.
Book a free consultation
Ready to accelerate your growth?
Lillian works with a select handful of high-growth potential brands in B2B tech. Her unique approach involves both marketing and growth strategy development, advisory support, and full fractional CMO support for SaaS startups and professional services firms in the technology industry. Take the first step towards accelerating your growth by booking a free consultation with Lillian.
Frequently Asked Questions
Concise answers to FAQs covering topics such as the types of companies Lillian supports, budget requirements, fee structure, industries served, and more.
What type of companies do you support with your Fractional CMO services?
My Fractional CMOs services are ideal for the following 3 types of clients:
- B2B tech startups that EITHER have a dedicated marketing team in place (at least 5 people, either full-time team members or contractors) – OR – have a budget in place to hire for executional support. This service is ideal for companies that aren’t quite ready to hire a CMO on a full-time basis, but that know they still need executive-level expertise to guide your marketing / growth strategy and team.
- You’re in need of temporary marketing leadership while you work to hire a full-time CMO or VP of Marketing for your company.
- You need to build a full-time in-house marketing team and you’d prefer to save time by having an experienced marketing executive define the roles for which to hire, and to hire high-performing personnel to fill those roles.
What budget is required for engaging your services?
To effectively utilize my Fractional CMO services, your business should ideally have a marketing budget that exceeds $1 million annually, not including team costs. For smaller-scale businesses with a more modest budget, our Strategy Intensives or Advisory Packages may be a more suitable option.
Can you detail your fee structure and invoicing process?
My fee structure is tailored to each client’s unique requirements. For a full overview of my services and fee details, I encourage you to reach out directly. As for invoicing, it is conducted on a monthly basis, with payments made in advance of the services provided.
What if my company doesn't have a marketing team?
In the absence of a marketing team, I offer comprehensive assistance in supporting you to build out your marketing team. This includes writing precise job descriptions, hiring for in-house roles, and identifying suitable agency or freelance partners for immediate needs. I have extensive hiring experience that spans across both marketing and technical roles, and can accommodate your hiring needs for both full-time and contractor engagements.
What industries do you primarily serve?
My expertise is predominantly with deep tech brands and businesses that operate on a subscription model. I also have deep expertise with supporting the growth and marketing of tech consulting firms. I have deep expertise in sectors including data, data science, martech, and AI. While these are my core areas, I occasionally work with businesses outside these industries if there’s a strong alignment.
Could you explain what the word 'Fractional' means in your services?
With respect to the services I offer, ‘Fractional’ implies a customized level of CMO support that’s suited to your company’s size, objectives, and financial capacity. This approach ensures that a portion of your resources remains dedicated to tactical support and executional needs.
How does your work arrangement function?
I engage with your business on a part-time basis. I am available to my clients via email, Slack, Voxer or Loom. If your business is located in North America and you would like to retain me for in-person collaboration, please note that you’ll be responsible for flights & accommodations that would be required to facilitate that support. Otherwise, our interactions will primarily be remote, utilizing tools like Slack, video conferencing, Loom, Voxer, and email.
What are the top benefits associated with hiring a Fractional CMO?
There are MANY advantages to hiring a Fractional CMO, but here are three key benefits:
- Cost efficiency: By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis. The average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). Clearly, on a comparative basis, the Fractional CMO model represents significant savings.
- Strategic allocation: A common issue that I’ve seen companies face is over-investing in full-time senior roles for strategy development, leading to these individuals spending a majority of their time on executional tasks. A fractional approach allows for a balanced investment between strategic leadership and executional roles, thus ensuring optimal resource allocation.
- Diversity of insights: By hiring a fractional CMO that’s worked across many industries, you’re ensuring that you get access to the most innovative ideas and successful tactics that work from one domain to another. This will enrich your marketing approach with the breadth of perspectives you need to thrive.
Do you handle tactical work or execution?
My focus is primarily on teaching and guiding teams towards self-sufficiency in tactical areas, while I concentrate on strategy for revenue growth. It’s essential for your business to have the necessary team (or a budget to hire a team) in order to effectively implement the strategies I provide.
