My Fractional CMOs services are ideal for the following 3 types of clients:

1. Deep tech startups that EITHER have a dedicated marketing team in place (at least 5 people, either full-time team members or contractors) – OR – have a budget in place to hire for executional support. This service is ideal for companies that aren’t quite ready to hire a CMO on a full-time basis, but that know they still need executive-level expertise to guide your marketing / growth strategy and team.
2. You’re in need of temporary marketing leadership while you work to hire a full-time CMO or VP of Marketing for your company.
3. You need to build a full-time in-house marketing team and you’d prefer to save time by having an experienced marketing executive define the roles for which to hire, and to hire high-performing personnel to fill those roles.

To effectively utilize my Fractional CMO services, your business should ideally have a marketing budget that exceeds $1 million annually, not including team costs. For smaller-scale businesses with a more modest budget, our Strategy Intensives or Advisory Packages may be a more suitable option.

My fee structure is tailored to each client’s unique requirements. For a full overview of my services and fee details, I encourage you to reach out directly. As for invoicing, it is conducted on a monthly basis, with payments made in advance of the services provided.

In the absence of a marketing team, I offer comprehensive assistance in supporting you to build out your marketing team. This includes writing precise job descriptions, hiring for in-house roles, and identifying suitable agency or freelance partners for immediate needs. I have extensive hiring experience that spans across both marketing and technical roles, and can accommodate your hiring needs for both full-time and contractor engagements.

My expertise is predominantly with deep tech brands and businesses that operate on a subscription model. I also have deep expertise with supporting the growth and marketing of tech consulting firms. I have deep expertise in sectors including data, data science, martech, and AI. While these are my core areas, I occasionally work with businesses outside these industries if there’s a strong alignment.

With respect to the services I offer, ‘Fractional’ implies a customized level of CMO support that’s suited to your company’s size, objectives, and financial capacity. This approach ensures that a portion of your resources remains dedicated to tactical support and executional needs.

I engage with your business on a part-time basis. I am available to my clients via email, Slack, Voxer or Loom. If your business is located in North America and you would like to retain me for in-person collaboration, please note that you’ll be responsible for flights & accommodations that would be required to facilitate that support. Otherwise, our interactions will primarily be remote, utilizing tools like Slack, video conferencing, Loom, Voxer, and email.

There are MANY advantages to hiring a Fractional CMO, but here are three key benefits:

• Cost efficiency: By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis. The average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). Clearly, on a comparative basis, the Fractional CMO model represents significant savings.
• Strategic allocation: A common issue that I’ve seen companies face is over-investing in full-time senior roles for strategy development, leading to these individuals spending a majority of their time on executional tasks. A fractional approach allows for a balanced investment between strategic leadership and executional roles, thus ensuring optimal resource allocation.
• Diversity of insights: By hiring a fractional CMO that’s worked across many industries, you’re ensuring that you get access to the most innovative ideas and successful tactics that work from one domain to another. This will enrich your marketing approach with the breadth of perspectives you need to thrive.

• My focus is primarily on teaching and guiding teams towards self-sufficiency in tactical areas, while I concentrate on strategy for revenue growth. It’s essential for your business to have the necessary team (or a budget to hire a team) in order to effectively implement the strategies I provide.