Accelerate your growth with

Marketing Strategies That Get Results.

Fractional CMO for B2B tech companies. Specializing in go-to-market & product-led growth for high-growth data & AI startups.

Accelerate your growth with

Marketing Strategies That Get Results.

Fractional CMO for B2B tech companies. Specializing in go-to-market & product-led growth for high-growth data & AI startups.

Trusted by top brands across industries

You’re bleeding money – and you don’t even know where….. It’s not your fault! Being a tech expert and a marketing genius? That’s asking a lot! You focus on your zone of genius, while I’ll take the growth headaches off your plate.

ACCELERATING REVENUE AND CUSTOMER GROWTH FOR B2B TECH COMPANIES

Lillian’s portfolio includes Fortune 100 companies, VC-backed SaaS startups, bootstrapped tech consulting agencies, and self-funded SaaS giants.
She brings full-stack marketing expertise with deep industry experience in data, data science, martech, and AI.

REV YOUR ENGINES BECAUSES IT’S TIME TO

OVERCOME GROWTH CHALLENGES AT RECORD SPEED

OUR USER ACQUISITION APPROACH ISN’T MOVING THE NEEDLE.

We need fresh eyes and new approaches to hit our next level of growth.

OUR CAC IS THROUGH THE ROOF.

There’s got to be a way to convert people faster than this!

WE NEED SOMEONE TO OWN THE MARKETING FUNCTION.

Busy execs shouldn’t be wasting time and money winging it with half-baked marketing like this. We need an expert.

OUR COMPETITORS ARE OUT-PERFORMING US…

…with their marketing alone. We’ve got the superior product, but they’re getting all the limelight.

WE NEED TO DO MORE WITH LESS.

There’s got to be a way to generate more revenue from our current audience and marketing activities, but how?

Hi, glad you're here

Lillian Pierson: Your strategic partner for growth

Lillian is a KPI-driven, customer-obsessed marketing leader with expertise in B2B marketing for deep tech brands.
She bring sample experience leading revenue-driving global launches and building high-performing teams. Lillian stands out for her customer-centric approach, drive for exceptional results, & commitment to her clients’ success.

FROM BARRIERS TO BREAKTHROUGHS

MULTIPLY YOUR GROWTH IN THREE EASY STEPS

01

BRAND ASSESSMENT & STRATEGY DEVELOPMENT

Marketing without strategy is a recipe for disaster.

I’ll dig deep to uncover your leaky buckets and untapped opportunities. Then I’ll build an evidenced-based strategy for unlocking next level growth.

02

LEADERSHIP & ADVISING

Without execution, strategy is dead.

I’ll be your long-term growth partner, overseeing execution and leading your team through every step that’s required to achieve success.

03

PREDICTABLE, REPEATABLE LONG- TERM GROWTH

Gone are the days of spray-and-pray marketing.

Sit back, relax, and enjoy more cost effective customer acquisition and an increasing volume of new leads on an ongoing basis.

Comprehensive Fractional CMO Services

Strategy and executional oversight, KPI setting and reporting, executive collaboration, channel and tactic identification, team oversight and marketing training, talent acquisition and onboarding, agency and vendor management.
01

Fractional CMO Services

Add a battle-tested marketing executive to your team to lead marketing for your business on a part-time basis. First come, first serve. Limited availability.
I'm here to help! Here's how
02

Marketing Consulting

Get the strategic marketing support that you need for your short-term projects. This can include, but is not limited to, digital marketing campaign strategy…
03

The Power Hour

This 60-minute intensive session is a laser-focused, private marketing advisory session for the startup founder who wants an actionable plan to….
I'm here to help! Here's how

Accelerating Growth for Visionary Tech Companies

I specialize in driving growth for tech companies that are poised for greatness.

Early-Stage SaaS Startups

You’ve developed an innovative product, secured initial funding, and are ready to take the market by storm. I help you define your target audience, refine your offering, and acquire those crucial first customers to gain traction and position you for your next funding round.

GROWTH-STAGE SAAS SCALE-UPS

You’ve found product-market fit and are ready to scale. I work with you to develop and execute a comprehensive growth strategy, expand your customer base, and optimize your funnel to propel you to the next level of success.

ESTABLISHED Technical Consulting Agencies

Your tech consultancy is established and profitable, but you need more, better quality leads and customers. I develop marketing strategies that fill your funnel and catapult your revenue growth.
I understand the unique challenges and opportunities facing tech companies at each stage of growth, and I bring a wealth of experience driving success for companies just like yours.

MY SERVICES ARE CUSTOM-TAILORED TO YOUR GROWTH OBJECTIVES

Hiring, Team-building & Mentoring
Hiring support, execution-level strategy development & marketing feedback support on an asynchronous basis
Go-to-Market Strategy Development
Get an actionable research-backed strategy for bringing your new product or service to market and validating product market fit.
Fractional CMO Leadership
Strategy development, executional oversight, marketing team leadership & deep engagement with the executive team.
Marketing Strategy Development & Growth Planning
Get the strategy you need to drive more consistent, reliable revenue growth. Custom-built for your brand based on a deep assessment of your current state.
Marketing & Growth Advising
Weekly, bi-weekly, or one-off advisory and executional oversight support. The size of the engagement is flexible and tailored to your most urgent needs.
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When you work with me, you gain a strategic partner who is deeply invested in your success. I bring a data-driven approach, a passion for innovation, and a relentless focus on results to help you achieve your most ambitious goals.

Ready to accelerate your growth and achieve your vision?

The power of fractional marketing leadership

Get the high-level marketing expertise you need without the full-time commitment or cost. The fractional model allows companies of any size to access strategic marketing support at an affordable price point.

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~700,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.

WHAT CLIENTS ARE SAYING ABOUT LILLIAN

Testimonials from Matt Brown (Head of Global Growth, Single Store), Stephen Taylor (CIO, Vast Bank), and Anthony Garvan (Founder, SheetRocks) highlighting Lillian’s impact and standout qualities.

Book a free consultation

Ready to accelerate your growth?

Tech Marketing by Lillian is a specialized boutique service offering Fractional CMO and marketing consulting to deep tech B2B businesses. With a focus on data, data science, martech, and AI brands, Lillian develops targeted strategies to help clients worldwide achieve their growth objectives.Take the first step towards accelerating your growth by booking a free consultation with Lillian.

Book a free consultation

Ready to accelerate your growth?

Tech Marketing by Lillian is a specialized boutique service offering Fractional CMO and marketing consulting to deep tech B2B businesses. With a focus on data, data science, martech, and AI brands, Lillian develops targeted strategies to help clients worldwide achieve their growth objectives.Take the first step towards accelerating your growth by booking a free consultation with Lillian.

Frequently Asked Questions

Concise answers to FAQs covering topics such as the types of companies Lillian supports, budget requirements, fee structure, industries served, and more.
What type of companies do you support with your Fractional CMO services?
My Fractional CMOs services are ideal for the following 3 types of clients:
  1. Deep tech startups that EITHER have a dedicated marketing team in place (at least 5 people, either full-time team members or contractors) – OR – have a budget in place to hire for executional support. This service is ideal for companies that aren’t quite ready to hire a CMO on a full-time basis, but that know they still need executive-level expertise to guide your marketing / growth strategy and team.
  2. You’re in need of temporary marketing leadership while you work to hire a full-time CMO or VP of Marketing for your company.
  3. You need to build a full-time in-house marketing team and you’d prefer to save time by having an experienced marketing executive define the roles for which to hire, and to hire high-performing personnel to fill those roles.
To effectively utilize my Fractional CMO services, your business should ideally have a marketing budget that exceeds $1 million annually, not including team costs. For smaller-scale businesses with a more modest budget, our Strategy Intensives or Advisory Packages may be a more suitable option.
My fee structure is tailored to each client’s unique requirements. For a full overview of my services and fee details, I encourage you to reach out directly. As for invoicing, it is conducted on a monthly basis, with payments made in advance of the services provided.
In the absence of a marketing team, I offer comprehensive assistance in supporting you to build out your marketing team. This includes writing precise job descriptions, hiring for in-house roles, and identifying suitable agency or freelance partners for immediate needs. I have extensive hiring experience that spans across both marketing and technical roles, and can accommodate your hiring needs for both full-time and contractor engagements.
My expertise is predominantly with deep tech brands and businesses that operate on a subscription model. I also have deep expertise with supporting the growth and marketing of tech consulting firms. I have deep expertise in sectors including data, data science, martech, and AI. While these are my core areas, I occasionally work with businesses outside these industries if there’s a strong alignment.
With respect to the services I offer, ‘Fractional’ implies a customized level of CMO support that’s suited to your company’s size, objectives, and financial capacity. This approach ensures that a portion of your resources remains dedicated to tactical support and executional needs.
I engage with your business on a part-time basis. I am available to my clients via email, Slack, Voxer or Loom. If your business is located in North America and you would like to retain me for in-person collaboration, please note that you’ll be responsible for flights & accommodations that would be required to facilitate that support. Otherwise, our interactions will primarily be remote, utilizing tools like Slack, video conferencing, Loom, Voxer, and email.
There are MANY advantages to hiring a Fractional CMO, but here are three key benefits:
  • Cost efficiency: By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis. The average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). Clearly, on a comparative basis, the Fractional CMO model represents significant savings.
  • Strategic allocation: A common issue that I’ve seen companies face is over-investing in full-time senior roles for strategy development, leading to these individuals spending a majority of their time on executional tasks. A fractional approach allows for a balanced investment between strategic leadership and executional roles, thus ensuring optimal resource allocation.
  • Diversity of insights: By hiring a fractional CMO that’s worked across many industries, you’re ensuring that you get access to the most innovative ideas and successful tactics that work from one domain to another. This will enrich your marketing approach with the breadth of perspectives you need to thrive.
My focus is primarily on teaching and guiding teams towards self-sufficiency in tactical areas, while I concentrate on strategy for revenue growth. It’s essential for your business to have the necessary team (or a budget to hire a team) in order to effectively implement the strategies I provide.