Author: Lillian Pierson, P.E.
This author has written 285 articles
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
Marketing Tech Stack Checklist for Early-Stage Startups
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table
If you're leading a technology company or business unit and if you're eager to explore the forefront of AI-driven marketing strategies - or the use of AI agents in marketing - this is your roadmap.
Marketing Tech Stack Checklist for Early-Stage Startups
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table
If you're leading a technology company or business unit and if you're eager to explore the forefront of AI-driven marketing strategies - or the use of AI agents in marketing - this is your roadmap.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
10+ Tech Startup Ideas: Products, Services & Tech Business Models For Early-Stage Startup Founders!
Learn to strategically position your startup for go-to-market success. This blog post covers practical strategies for generating marketable startup ideas, clarifying customer profiles, identifying value propositions, and selecting appropriate business models.
Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI -- comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
10+ Tech Startup Ideas: Products, Services & Tech Business Models For Early-Stage Startup Founders!
Learn to strategically position your startup for go-to-market success. This blog post covers practical strategies for generating marketable startup ideas, clarifying customer profiles, identifying value propositions, and selecting appropriate business models.
Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI -- comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~700,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
