Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
A conversation with Balendran Thavarajah, Founder and CEO of Getmee | Part 2 of 2
Part 1: 5 Companies, 2 Exits, 15+ Countries: The Startup GTM Playbook Bala Thavarajah Built From Scratch
Over-hiring is one of the most common ways AI startups destroy runway. Here are the only three hiring steps that matter when you’re building fast with limited headcount.
AI startups need fractional CMOs who understand data, ML, and scalable growth systems. Compare the best fractional CMO companies and see which fits your goals.
Most enterprise sales advice assumes your buyer already understands what you sell.
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
Why the best AI search visibility tool shows you WHO you’re cited with, not just IF you’re cited.
Track where your brand appears in ChatGPT, Perplexity, and Google AI Overviews. 20 tools compared by citation tracking, share-of-voice measurement, competitor benchmarking, and price, including 3 free options.
Before committing to a data analyst path, here are five things worth considering — from ceiling constraints to the adjacent skills that compound better long-term.
A conversion funnel maps every step between stranger and customer. Here’s the full breakdown — plus the funnel tools worth using if you’re running a data business.
See how today’s top AI marketing experts are transforming growth with innovative automation strategies and tools.
How Daphne Tay pivoted Bluente from language learning to enterprise translation by following customer pain instead of founder vision
Pricing transparency can be a huge make-or-break deal with customers. Here are some lessons that all AI startups should learn from…
Adopt this customer acquisition framework to sign dramatically more high-ticket deals — comes complete with examples & how-to tips.
Drive conversions like crazy while also generating reliable revenue growth by building your own founder-led brand. This blueprint shows the way.
Discover the key growth stages for hiring a fractional CMO, cost comparisons, and how to scale your B2B tech or SaaS startup effectively.
Discover the exact system that transformed 50 webinars into 1,100 leads with $50 CPL and no paid ads. Learn the framework behind successful webinar distribution.
What I learned from the founder who built a 25-person pricing firm entirely on word of mouth.
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI — comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
MRR and ARR measure the same thing differently — and choosing the wrong one for your stage creates investor confusion. Here’s when to use each and how to present them.
