Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Generative AI frameworks, APIs, models, and tools are being released faster than even the most astute data professional can keep up. After some discussion with
In today’s post, you’re going to get quick answers to the following questions: (1) what is a data leader? And (2) how to become a
Evergreen Analytics Strategy Frameworks – Collaboration Between @WomenInDataOrg x @StrategyGal // Create an evergreen analytics strategy framework so you can LEAD WITH CONFIDENCE. Struggling with
Evergreen Analytics Strategy Framework is a proven process for making triple sure that your data projects will be a success. Tell me, how many times
For data professionals who are looking to work in marketing data science, knowing marketing mix modeling algorithms, variables and methods is non-negotiable. That’s why we
MEMORABLE QUOTES FROM THE EPISODE: [00:13:05] “If you’re an implementation person and you love implementing, that’s awesome because you don’t have to learn the people
I’m sure you’ve seen tons about “omnichannel analytics,” when you’re looking at web analytics jobs in the marketing data space, but you may not be
What is Clubhouse App? Let me guess. You’ve been hearing LOTS about Clubhouse and you’re wondering what all the fuss is all about? In today’s
Are you wondering what are the reasons NOT to become a data analyst? So, you’ve heard a lot about the “Data Analyst” job and you’re
Here’s the thing about the 4 types of data analytics – If you’re new to the data field then you may be curious about the
In a world of GPT-3 AI-generated content, are writers even needed? In a recent business experiment, I set out to answer this question. If you’re
What are the differences between Metrics, KPIs and Key Results? If you’re out here swinging terms like these, but you’re not actually 100% confident on
Evergreen data migration strategy – what does it have to do with you getting promoted as a data professional? LOTS, actually. Well, depending on your
What are the risks in data privacy and how can we ensure a more ethical use of data? In today’s article, I’ll be discussing data
You’re a data professional who’s curious about possibly stepping up into a data product manager position? Amazing! Keep reading so you can discover what the
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
How long does it take to learn how to code? Not long (at all). In this brief post, I’m going to pretend as if I
Curious about what a data product manager does on a daily basis? Sweet! I’ve been managing data products since 2012 and, in this post, I’m
In the world of data science, skills are constantly changing and evolving. Lillian shares insight into how mentorship can help you to develop and hone
You don’t need to be a marketing expert or data scientist to see firsthand the shift in mindset among consumers in the online space. In
If you’re responsible for selecting an analytics tool to help your data project or product achieve a strong ROI, then this article is for you.
