Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
With the development and growth of ecommerce platforms like Shopify, the number of small- and medium- sized ecommerce businesses is growing at an impressive rate.
Wow, wow, wow – have you been watching what’s happened with Airbnb since its 2008 inception?!? In six short, sweet years, Airbnb has gone from
It’s time for round 3 of the Data-Mania summer series on ROIs and measuring analytics for online growth. Last week, we covered 7 Excellent Metrics for Monitoring
Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first
Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book
What is deep learning? Get the scoop here fast… Most of the people who work in analytics have some experience with random forests, clustering, association
Because of some pretty badass data science and Google’s ever-increasing awesomeness, it looks like one day in the not-too-distant future, we will all be able
We have come a long way from the days of Rachel Carson and The Silent Spring. Over the past 50 years, our understanding of the
Recommendation engines like those employed by Facebook, Ebay, and Amazon increase customer and user conversions. They do it by employing algorithms that produce recommendations personalized
A few weeks back, I was contacted by Tamsin Rutter of The Guardian’s Public Leaders Network. She asked me if I would like to participate
Dr. Upmanu Lall, Director of Columbia Water Center, is using complex statistics and a solid understanding of climate, agriculture, commerce, engineering, technology, and politics to solve
No matter what type of analytics you do, or if you’re working with structured or unstructured data, one thing is for certain… The data analytics
In 2013, I was part of the Standby Task Force Typhoon Yolanda (Haiyan) Activation. We worked on this activation from Thursday November 7th to Monday November 11th. Standby
