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5 Great KPIs for Measuring Content Marketing ROI

Lillian Pierson, P.E.

Lillian Pierson, P.E.

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Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and my readers are important to me. That is why I am coming out with a Data-Mania summer series on ROIs and analytics. This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

ROIs for Content Marketing-01

So, what do you think? Got any metrics to add? If so, please mention them in the comments section below. Also, if you’re interested in knowing more about the perfect metrics to watch when growing your business, check out Lean Analytics: Use Data to Build a Better Startup Faster.

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Hi, I'm Lillian Pierson, Data-Mania's founder. We welcome you to our little corner of the internet. Data-Mania offers fractional CMO and marketing consulting services to deep tech B2B businesses.

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Fractional CMO for deep tech B2B businesses. Specializing in go-to-market strategy, SaaS product growth, and consulting revenue growth. American expat serving clients worldwide since 2012.

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