5 Great KPIs for Measuring Content Marketing ROI

HiRes-Copy-800x599

5 Great KPIs for Measuring Content Marketing ROI

Picture of Lillian Pierson, P.E.

Lillian Pierson, P.E.

Reading Time: < 1 minute

Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and my readers are important to me. That is why I am coming out with a Data-Mania summer series on ROIs and analytics. This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

ROIs for Content Marketing-01

So, what do you think? Got any metrics to add? If so, please mention them in the comments section below. Also, if you’re interested in knowing more about the perfect metrics to watch when growing your business, check out Lean Analytics: Use Data to Build a Better Startup Faster.

HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
Get Featured

We love helping tech brands gain
exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.

Join The Convergence Newsletter
See what 26,000 other founders, leaders, and operators have discovered from the advanced AI-led growth initiatives, data-driven marketing strategies & executive insights that I only share inside this free community newsletter.
HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
Get Featured
We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
Join The Convergence Newsletter
See what 26,000 other data professionals have discovered from the powerful data science, AI, and data strategy advice that’s only available inside this free community newsletter.
By subscribing you agree to Substack’s Terms of Use, our Privacy Policy and our Information collection notice