The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

iStock_000072216425_Large-800x599

The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

Picture of Lillian Pierson, P.E.

Lillian Pierson, P.E.

Reading Time: < 1 minute

Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing tactic covered in installment 1 are only a small piece of the broader acquisitions puzzle. Have a look for yourself.

acquisition

So, what do you think? Did I miss anything that you think is important? If so, please tell me about it in the comments section below.

HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
Get Featured

We love helping tech brands gain
exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.

Join The Convergence Newsletter
See what 26,000 other founders, leaders, and operators have discovered from the advanced AI-led growth initiatives, data-driven marketing strategies & executive insights that I only share inside this free community newsletter.
HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
Get Featured
We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
Join The Convergence Newsletter
See what 26,000 other data professionals have discovered from the powerful data science, AI, and data strategy advice that’s only available inside this free community newsletter.
By subscribing you agree to Substack’s Terms of Use, our Privacy Policy and our Information collection notice