The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

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Lillian Pierson, P.E.

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Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing tactic covered in installment 1 are only a small piece of the broader acquisitions puzzle. Have a look for yourself.

acquisition

So, what do you think? Did I miss anything that you think is important? If so, please tell me about it in the comments section below.

HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.

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Hi, I'm Lillian Pierson, Data-Mania's founder. We welcome you to our little corner of the internet. Data-Mania offers fractional CMO and marketing consulting services to deep tech B2B businesses.

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Fractional CMO for deep tech B2B businesses. Specializing in go-to-market strategy, SaaS product growth, and consulting revenue growth. American expat serving clients worldwide since 2012.

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