Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Explore seven effective strategies to enhance your brand’s visibility in AI search engines by focusing on expertise and digital reputation.
Explore how AI lead scoring enhances sales and marketing collaboration, improves lead quality, and boosts conversion rates for better business outcomes.
Brands must track citations, accuracy, and AI-driven referrals — visibility in LLMs now determines buyer consideration.
If you’re looking for email marketing platforms, you’ve probably seen the $36-$42 average ROI for every dollar spent with email marketing. However, this number depends greatly on the platform you choose.
Marketing mix modelling isn’t just for enterprise budgets anymore. Here’s how to get started with MMM from scratch — tools, data requirements, and first model outputs.
Why AI needs a new JTBD: focus on delegation, trust, error limits, workflow compression, and clear boundaries to move pilots into production.
Find your customer acquisition cost with our free CAC calculator. Input expenses and new customers to see your CAC and optimize marketing spend!
Learn how data-driven budgeting can enhance decision-making, improve ROI, and align marketing spending with business goals in tech companies.
Compare Fractional CMOs, GTM Engineers, and marketing agencies to see whether your startup needs strategic leadership, technical systems, or execution support.
Explore innovative strategies to enhance your brand’s visibility in AI search algorithms and stay ahead in the evolving digital landscape.
Explore the differences between two AI assistants for marketing automation: ease of use versus customization, and find the right fit for your needs.
Build an AI lead scoring system in a weekend using 5–7 high-impact signals, lightweight AI enrichment, and automated routing, no data team required.
Learn how a product-led content strategy drives SaaS growth by aligning content with user needs and leveraging real-world success stories.
User journey mapping is essential for SaaS companies to enhance conversions, reduce churn, and elevate user satisfaction through data-driven insights.
Explore how AI enhances partner ecosystem growth through improved matching, collaboration, and performance tracking, driving faster revenue and efficiency.
How signal-driven GTM workflows and AI-enabled routing make speed-to-signal the decisive factor for inbound, outbound, and hybrid sales.
Overview of 35 pre-built AI marketing agents by category—lifecycle, GTM, attribution, website, research, personalization, and orchestration.
Transform your marketing operations with an AI marketing strategy that drives unparalleled efficiency and effectiveness.
Explore when to hire a fractional CMO and how startups can benefit from hiring a fractional CMO for strategic marketing leadership without the cost of a full-time hire.
Learn how to align cross-functional teams for successful Product-Led Growth (PLG) and drive sustainable business growth through your product.
Learn how to optimize your Reddit posts for AI search engines and boost your visibility in AI-generated answers through authentic engagement.
