Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Breaks down usage, seat, credit, and outcome-based AI pricing models, their trade-offs, and how to combine models to match customer value.
Learn how to effectively size your startup’s market potential using top-down analysis for better investor insights and growth strategies.
Optimize your content for AI search ranking with these 5 essential strategies to enhance AI visibility and authority by 2026.
Explore the top 10 AI marketing tools transforming business growth in 2026 with automation, personalization, and data-driven insights.
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
A three-bucket GTM scorecard—Production, Distribution, Conversion—that pinpoints the single constraint, assigns owners, and fixes pipeline issues before forecasts slip.
Find your customer acquisition cost with our free CAC calculator. Input expenses and new customers to see your CAC and optimize marketing spend!
Unlock the power of AI and real-time data sync for more accurate ROI forecasting and smarter marketing decisions.
Learn how data-driven budgeting can enhance decision-making, improve ROI, and align marketing spending with business goals in tech companies.
Explore how vibe coding tools are revolutionizing marketing with AI, automating tasks, and enhancing efficiency without technical skills.
Unlock the power of AI content repurposing to enhance engagement, streamline workflows, and maximize the value of your existing content.
Explore five practical AI tools that enhance marketing strategies, improve lead conversion, and boost overall business performance.
Learn effective VoC feedback loop strategies for B2B tech companies to enhance customer satisfaction and drive product improvements.
Learn how TTS can support startups with more scalable customer services and the nuances involved in onboarding a new customer.
Why seat-based plans fail for AI and how token, hybrid, and outcome models better align costs, protect margins, and capture real customer value.
Learn how to effectively test your value propositions in five strategic steps, ensuring your product resonates with customers and delivers results.
Traditional SaaS KPIs like ARR, MAU and Magic Number mismeasure AI-native firms. Track token consumption, gross profit per million tokens and burn multiple.
Learn essential design tips for B2B forms that enhance user experience, reduce drop-offs, and significantly improve conversion rates.
Learn how to effectively measure customer profitability using LTV and CAC, and optimize your business strategies for sustainable growth.
Explore the essential features of a sales and marketing dashboard that drive informed decisions and enhance team performance.
Explore diverse revenue models for marketplaces, from transaction fees to subscriptions, and learn how to maximize profitability without compromising user experience.
