How to Choose Cross-Channel Attribution Tools for B2B
Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.
February 19, 2026
No Comments
Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Learn how collaborative lead scoring enhances B2B sales and marketing alignment, improves lead quality, and boosts conversion rates.
Explore how leveraging data enhances ABM segmentation, leading to remarkable ROI improvements through targeted strategies and advanced analytics.
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
Learn how to develop a comprehensive SaaS marketing strategy that builds long-term customer relationships and drives growth.
Explore how AI agents are revolutionizing marketing by enhancing engagement, boosting conversions, and optimizing customer interactions.
If you’re leading a technology company or business unit and if you’re eager to explore the forefront of AI-driven marketing strategies – or the use of AI agents in marketing – this is your roadmap.
The past few years have brought new ways for companies to connect with customers, but email marketing remains a powerful way to engage. Even after
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
Achieve more efficient growth while supporting better strategic decision-making. In this blog post, you’ll discover the essential metrics that all B2B SaaS growth dashboards should include.
Benchmarks and practical tactics to improve MQL-to-SQL conversion rates by channel and ICP — SEO, email, webinars, AI scoring, lead routing, and faster follow-up.
The data analysis world has evolved drastically. As business, financial, and data professionals, we’ve relied heavily on traditional spreadsheets. But with the ever-growing need for
As a SaaS founder, you’re more than familiar with the challenges of building and scaling a technology-driven startup in today’s competitive market. However, in the
Every business needs a consistent sales pipeline to grow. Effective sales pipeline management and a predictable pipeline ensures new leads are abundant so you can
AI-generated answers are replacing clicks. Here are the top 20 AI search visibility tools to track and claim your brand’s visibility in AI search.
As a tech founder, you’ve no doubt heard the battle cries of “MRR vs ARR!” echoing through the startup landscape. It’s no secret that these
Have you ever thought about the idea on how to boost startup value with UI/UX design? If YES, then you’re reading the right article! Read
Are you curious on how an AI marketing strategy can boost your brand? Read this article as it discusses how to create and implement your
