Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Hire the right growth marketer: when to hire, full-time vs fractional vs consultant, vet candidates, run a 90-day pilot, and set realistic budgets.
How much should a B2B SaaS company spend on marketing? 2026 benchmarks by company stage (pre-PMF to scaling), 3 ready-to-use allocation templates, and a bottom-up budgeting method. Data from 100+ companies.
The scope creep problem I couldn’t solve with project work, and how interim CMO services changed everything
Looking to hire a growth marketing consultant? This list covers 10 specialists in B2B SaaS and tech, what they charge, who they’re right for, and what makes each one worth the engagement fee.
Traditional SaaS KPIs like ARR, MAU and Magic Number mismeasure AI-native firms. Track token consumption, gross profit per million tokens and burn multiple.
Gut feel doesn’t scale. Here’s how data-driven pipeline management improves forecast accuracy, deal velocity, and rep accountability across a B2B sales org.
Explore the differences between freemium and free trial models to enhance your Product-Led Growth strategy and boost conversion rates.
What’s a good MQL-to-SQL conversion rate? See 2026 benchmarks across 12 industries (SaaS, fintech, healthcare & more), plus the 3 factors that separate top performers from the bottom 25%.
The automation success formula nobody’s talking about: process clarity beats fancy tech every single time
Build an AI search visibility dashboard with key metrics, tool features, and a practical reporting cadence for B2B teams.
Explore how AI agents are revolutionizing marketing by enhancing engagement, boosting conversions, and optimizing customer interactions.
Discover 7 common GTM architecture failures causing high CAC in SaaS and learn how to fix them to drive sustainable growth.
Explore diverse revenue models for marketplaces, from transaction fees to subscriptions, and learn how to maximize profitability without compromising user experience.
GTM engineering benchmarks and practical tactics to improve time-to-first-revenue, CAC payback, and pipeline velocity for B2B SaaS in 2026.
Blending AI into your marketing strategy isn’t about replacing creativity — it’s about making it more precise. Here’s the practical approach for tech-forward B2B brands.
We tested 10 AI personalization tools for B2B marketing, from Optimizely to Dynamic Yield. See pricing, integration difficulty, and which ones actually move conversion rates. Updated June 2026.
Top B2B lead generation providers for startups—compare services, pricing, and quality-focused approaches to build a steady pipeline quickly.
The AI GTM engineer is resposible for the GTM success that comes from engineered AI-driven systems that integrate data, automate workflows, and scale predictable growth.
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Explore how AI is revolutionizing growth marketing through predictive analytics, optimizing strategies, and enhancing customer insights.
Seven vetted GTM consultants for tech startups — compare fractional CMOs, RevOps firms, mentorship platforms, growth agencies, and freelance options by stage and price.
