Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Build an AI lead scoring system in a weekend using 5–7 high-impact signals, lightweight AI enrichment, and automated routing, no data team required.
ChatGPT, Perplexity, and Google AI Overviews don’t pull from just any content. Here’s exactly what to publish, how to structure it, and how to measure whether your brand is being cited, and by whom.
Learn how to integrate data from various channels to enhance marketing campaigns, improve targeting, and drive growth.
Identify B2B customer pain points through interviews, support data, surveys, social media, and sales metrics to enhance your business strategies.
Over-hiring is one of the most common ways AI startups destroy runway. Here are the only three hiring steps that matter when you’re building fast with limited headcount.
AI startups need fractional CMOs who understand data, ML, and scalable growth systems. Compare the best fractional CMO companies and see which fits your goals.
Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.
Learn how to choose the right AI marketing budget tools to streamline your financial management and optimize spending effectively.
Compare five platform types—marketplaces, commerce, clean rooms, embedded analytics, and infrastructure—and learn practical criteria to choose and evaluate them.
Most enterprise sales advice assumes your buyer already understands what you sell.
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
Learn how TTS can support startups with more scalable customer services and the nuances involved in onboarding a new customer.
Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.
Explore how AI is revolutionizing ROI forecasting with real-time insights, automation, and predictive analytics to enhance business decision-making.
Explore seven effective strategies to enhance your brand’s visibility in AI search engines by focusing on expertise and digital reputation.
Explore how PLG CRM systems leverage product analytics to enhance sales efficiency and customer retention through real-time insights.
Framework to fast-track SaaS activation, cut churn, and drive upsells with data-driven personalization, AI, and clear milestones.
Why the best AI search visibility tool shows you WHO you’re cited with, not just IF you’re cited.
Curious how to show up in Google AI Overview? Optimize your website using this checklist to increase your visibility, authority, and traffic with structured content and strategic updates.
Step-by-step guide to mapping, automating, and scaling startup sales workflows—tools, metrics, and phased implementation to speed conversions.
Track where your brand appears in ChatGPT, Perplexity, and Google AI Overviews. 20 tools compared by citation tracking, share-of-voice measurement, competitor benchmarking, and price, including 3 free options.
