20 Best AI Search Visibility Tools (2026): Free & Paid, Ranked

Engine coverage

The Starter and Pro plans cover ChatGPT, Perplexity, and Google AI Overviews. Enterprise users can extend into Gemini, Claude, Google AI Mode, DeepSeek, and Grok for an additional cost. Smaller teams can start on the essential engines and scale up as the budget allows.

Citation and mention tracking

Peec separates mentions from citations by giving you the source URLs, tracks sentiment, and compares your share of voice against your competitors. The platform analyzes between 2,250 and more than 27,000 AI responses per month depending on your tier.

Prompt and opportunity discovery

Peec generates prompt suggestions from your website content and your industry. Prompt Association Mapping then highlights the questions that AI engines most closely link to your brand. Real-time alerts fire when your visibility shifts suddenly, which earns its keep during a product launch or a campaign.

Optimization recommendations

Peec leans strategic rather than technical. You get visibility insights and alerts, and the technical SEO work stays with you. The Looker Studio connector lets you build custom dashboards, and Pitch Workspaces exist for sharing competitive visibility reports with clients or execs.

Pricing

Peec has raised $1.9 million to date.

Primary source for this entry: visible.seranking.com

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Engine coverage

Scrunch tracks ChatGPT, Gemini, Perplexity, Meta AI (Llama), and Claude, with beta support for Google AI Overviews. The Explorer plan at $100 a month covers ChatGPT only. All eight engines require the Growth plan at $500 a month or the Enterprise tier.

Citation and mention tracking

Scrunch maps the supply chain of information, showing whether an AI answer pulls from your website, your competitors, or third-party sources like news outlets. It tracks two metrics that are worth separating:

• Presence: whether your brand gets mentioned at all.
• Position: how prominently it appears, because a mention buried as the tenth bullet point is close to invisible.

“Scrunch AI showed us exactly what AI was seeing, and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.”

Danilo Vaccalluzzo, Digital Marketing Manager

Prompt and opportunity discovery

Scrunch analyzes your brand, suggests prompts, and automatically tracks 1,000 industry-specific prompts. The Starter plan at $300 a month includes 350 custom prompts, and one credit gets consumed per engine per prompt, so tracking a single prompt across five engines costs five credits.

The Missed Content Opportunity feature flags the places where AI found no relevant content from your brand and tells you what to do about it, whether that means updating an FAQ or adding a case study.

Optimization recommendations

The site audit tool evaluates individual URLs for content quality and hands you a checklist covering headings, content gaps, and semantic relevance.

The Agent Experience Platform is the piece worth paying attention to. It creates a lightweight, bot-friendly version of your site at the CDN level, which sidesteps the JavaScript-heavy layouts that block AI crawlers. If you’re running a single-page application, that solves a real problem without pulling an engineer off your roadmap.

Scrunch also integrates with Google Analytics to track visits from crawlers like GPTBot, and its competitive presence dashboard shows the prompts where competitors get cited and you don’t.

Who’s using it

Scrunch supports more than 500 companies, including Lenovo, Crunchbase, and Penn State University.

Primary source for this entry: getmint.ai

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Engine coverage

ZipTie tracks Google AI Overviews, ChatGPT, and Perplexity. It doesn’t limit itself to API data. Instead it tracks user-facing results to capture what a real customer sees, including live citations and sentiment trends. That method uncovers up to 17 times more AI Overviews than standard SEO tools, across 14+ countries including the US, UK, Canada, Australia, India, and Brazil.

Citation and mention tracking

ZipTie separates Brand Mentions, where you’re referenced without a link, from Citations, which are clickable references to your site. For every query it captures a full response screenshot and tracks the cited domains, so you can watch mention frequency and sentiment shift over time.

“ZipTie has become my go-to tool to monitor my sites, clients, and competitors’ inclusion in AI Overviews, effectively assess the impact over traffic, and identify the best way to optimize for them.”

Lily Ray, SEO Expert

Prompt and opportunity discovery

The AI Prompt Generation Assistant converts traditional SEO keywords into conversational prompts. You can generate them from URLs, a Google Search Console integration, or your own custom lists. The platform then calculates an AI Success Score for each query, factoring in mention frequency, citation presence, and sentiment, which gives you a priority order.

Optimization recommendations

The Content Optimization module analyzes the structural and semantic patterns in content that already gets cited. If competitors’ cited pages consistently use comparison tables, ZipTie tells you to add a pricing matrix or a comparison table of your own.

Pricing

ZipTie starts at $69 a month for 500 checks with unlimited seats, and there’s a 14-day free trial.

Primary source for this entry: ziptie.dev

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Engine coverage

SE Ranking’s AI Search Toolkit monitors brand mentions across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, and Gemini. It processes over 100 million AI answers each month to track how brands surface in conversational search.

Citation and mention tracking

The toolkit identifies every brand mention and pinpoints the source URLs driving your visibility. Its “No cited” report highlights the prompts where competitors get mentioned and your brand doesn’t, and weekly sentiment scores let you watch perception shift over time.

Prompt and opportunity discovery

SE Ranking generates suggested prompts from your site’s content and offers localized topic suggestions that match native-language search behavior. The AIO Research Tool lets you filter by keyword group to find the niches where you can realistically win.

The platform also captures cached snapshots of AI results through real-time interface scraping, so you can verify exactly how your brand appeared, which is especially useful for watching Google’s AI Mode.

Optimization recommendations

SE Ranking lines its recommendations up with traditional SEO work rather than treating AI visibility as a separate discipline.

“GEO does not replace SEO. It builds on it.”

Eric Waterschoot, AI and SEO Strategist, SE Ranking

The Website Audit tool identifies technical issues that block AI indexing. Two findings from SE Ranking’s research are worth building into your plan: sites with over 32,000 referring domains are 3.5 times more likely to be cited by ChatGPT than sites with fewer than 200, and ChatGPT tends to favor articles over 2,900 words while AI Mode prefers content over 2,300 words.

Pricing

SE Visible plans start at $189 a month for 450 prompts across 5 brands, then $355 a month for 1,000 prompts across 10 brands, and $519 a month for 1,500 prompts across 15 brands. All plans include unlimited users and daily prompt updates.

Primary source for this entry: visible.seranking.com

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Engine coverage

Writesonic tracks ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity.

Citation and mention tracking

You get brand mentions, citation frequency, and the sentiment behind them across every major platform. Writesonic’s own testing found that Grammarly appeared in 85% of AI-generated answers, with 77% of those carrying positive sentiment. The AI Visitors dashboard highlights your most frequently crawled pages so you can put your optimization effort where the crawlers already are.

Prompt and opportunity discovery

The Content Strategy Planner benchmarks your site against competitors and pinpoints where your brand is missing from AI responses. Prompt & UI Scraping surfaces the AI-generated content that exposes those visibility gaps.

Optimization recommendations

The Action Center gives you a prioritized AI audit that flags issues like missing schema or crawler blockers. When you connect WordPress or Cloudflare, you can push the fix directly through the built-in editor instead of handing a ticket to someone else.

Pricing

Pricing starts at $99 a month for GEO tracking. Full sentiment monitoring and unlimited content generation move you to the $499 a month tier.

Primary source for this entry: visible.seranking.com

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Engine coverage

Knowatoa monitors seven platforms: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Meta AI, and Google AI Mode. It processes up to 21,700 responses monthly, supports multiple languages and regions, and had already run 4,961 AI search audits by early 2026.

Citation and mention tracking

Knowatoa focuses on specific brand attributes, including product names, leadership details, and standout features, rather than tracking website mentions alone. It identifies which third-party sources AI platforms trust most, monitors sentiment, and pinpoints the moments when a specific feature gets mentioned or left out. That last part earns its keep when a model misrepresents your product.

“Knowatoa revealed insights that completely changed how I think about brand, website, and content distribution. It’s not just a tool, it’s a smarter way to approach visibility.”

Craig Hewitt, CEO, Castos

Optimization recommendations

The BISCUIT Framework analyzes how large language models prioritize and recommend companies, then gives you clear steps: update this content, refine that public relations angle, clarify these entity details.

Pricing

The free plan includes 10 questions with ChatGPT access. Paid plans run from $59 a month for 30 questions on Starter up to $749 a month for 1,500 questions on Agency. There’s a 7-day free trial.

Primary source for this entry: knowatoa.com

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Engine coverage

Morningscore focuses on Google AI Overviews and ChatGPT, including ChatGPT Search. It tracks whether your target keywords generate an AI summary and confirms whether your site is cited as a source. Daily updates cover 167 countries.

Citation and mention tracking

The platform identifies which specific URLs Google’s AI highlights and monitors how often your brand comes up. Its “Zero” ranking system is the feature that changes how you read your own data.

“You might be rank #5 organically, but cited #1 in the AI Overview. That is the new top spot. We track it.”

Morningscore

Morningscore’s data shows that 75% of websites cited in AI Overviews already rank within the top 12 of traditional Google results, so your existing SEO work is doing more for you here than you might realize.

Prompt and opportunity discovery

Morningscore pinpoints the keywords that trigger AI Overviews and evaluates search intent using cached AI answers and search volume data. With roughly 47% of searches now triggering an AI Overview, knowing which of your keywords are in that 47% is where the work starts.

Optimization recommendations

The Missions System hands you detailed SEO tasks that lift both traditional rankings and AI visibility.

“AI Searches, whether it’s AI Overviews, ChatGPT, Perplexity, etc., looks for the clearest and most direct answer.”

Morningscore

The practical advice that follows is simple: use plain paragraphs and bulleted lists, and you can win a citation even against sites that outrank you.

Pricing

Plans start at $69 a month, with a 14-day free trial that doesn’t ask for a credit card.

Primary source for this entry: morningscore.io

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Engine coverage

Brand Radar covers about 271 million queries each month across six major AI platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot. Updates roll out monthly, which gives you a broad view of the trend rather than a live feed.

Citation and mention tracking

Brand Radar identifies the source domains and URLs that AI models cite when they mention your brand, and it plugs that straight into Ahrefs’ existing backlink and authority metrics.

Custom prompt tracking comes in tiered packages:

• $50 a month for 2,500 checks
• $100 a month for 7,000 checks
• $250 a month for 25,000 checks

Pricing

Brand Radar costs $199 a month per index, or $699 a month for access to all platforms. Tim Soulo, Ahrefs’ CMO, has publicly acknowledged that the interface has room to improve, which is a fair caveat to hear from the vendor itself.

Primary source for this entry: www.loamly.ai

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Engine coverage

The AI Analyzer tracks brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews. It tests both branded and commercial prompts, which gives you a fuller read than branded tracking alone.

Citation and mention tracking

Rankability benchmarks where your pages appear in AI responses and compares your citations against your competitors’, so you can see which competitor is winning which prompt.

Prompt and opportunity discovery

Using IBM Watson and Google NLP, Rankability surfaces overlooked topics and keyword opportunities. Prompt-level testing shows you the specific queries that bring up your brand.

Optimization recommendations

The built-in Content Optimizer gives you clear steps to refine copy, strengthen entity details, and close the visibility gaps, and all of it happens inside the platform.

“Spot citations across ChatGPT, Perplexity, and Google AI Overviews, then fix gaps right inside the same platform.”

Rankability

Pricing

Plans start at $149 a month billed annually. AI Analyzer access typically comes with the higher agency tiers, so contact their sales team for the specifics on seat and prompt limits.

Primary source for this entry: www.rankability.com

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Engine coverage

Similarweb covers ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Grok. Its GenAI Intelligence module reports your rank in AI search results and tracks the referral traffic those engines send you.

Citation and mention tracking

The Citation Analysis tool identifies which domains and URLs AI engines cite when answering questions in your category, and it assigns each source an Influence Score based on how often it gets referenced.

In November 2025, Limor Barenholtz, Similarweb’s Director of SEO, analyzed OpenAI-related citations and found that for “AI Research” topics the most-cited sources were arxiv.org, medium.com, and en.wikipedia.org. A single Wikipedia article on “Word embedding” carried an influence score of 0.48% and appeared across three separate prompts.

“Citations are the new SEO battleground… securing citations beneath AI-generated answers represents one of the few remaining pathways for website visibility.”

Limor Barenholtz, Director of SEO, Similarweb

Prompt and opportunity discovery

Prompt Analysis reveals the questions users ask and where competitors get cited instead of you. A January 2026 study found that Lululemon appeared in 32.77% of AI answers overall but was largely absent from “sustainability” prompts, which is exactly the kind of category-level blind spot that costs a brand real pipeline.

Optimization recommendations

Sentiment analysis evaluates whether AI mentions read positive, neutral, or negative. The citation data highlights high-influence third-party domains, including niche review sites and industry forums, which is where your public relations and link-building effort should go. Similarweb also supports technical work with structured data and llms.txt files.

Pricing

The Gen AI Intelligence package starts at $99 a month, and Pro packages begin at $125 a month. A 7-day free trial is available.

Primary source for this entry: www.similarweb.com

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Engine coverage

BrightEdge monitors how your content performs in Google AI Overviews, ChatGPT, Perplexity, and Gemini, and it identifies when your brand gets cited in AI-generated summaries. Enterprise teams see AI visibility beside traditional search rankings in a single dashboard.

Citation and mention tracking

The platform tracks how often your brand is cited and the context around those mentions across engines. It also shows which pages drive the mentions and how often competitors get named instead of you. The enterprise competitive benchmarking suits organizations managing multiple domains or brands.

Prompt and opportunity discovery

BrightEdge’s competitive reporting pinpoints the topics and questions your brand hasn’t addressed yet, and benchmarks your citation frequency against competitors to give you a content roadmap. All of it sits in the same interface your team already uses for keyword research and content planning.

Optimization recommendations

Recommendations target semantic gaps and strengthen topical clusters. They align with E-E-A-T principles, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and those signals correlate with a higher citation likelihood across AI systems.

Pricing

BrightEdge uses custom enterprise pricing based on your organization’s size, the number of tracked domains, your data volume, and the features you need. You negotiate directly with their sales team.

Primary source for this entry: www.brightedge.com

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Engine coverage

Mangools evaluates your brand across 8 AI models: ChatGPT (GPT-4o-mini), Perplexity Sonar, DeepSeek V3, Claude 3.5 Haiku, Grok 3 Mini, Gemini 2.5 Flash Lite Preview, Mistral Small 3.2 24B, and Meta’s Llama 4 Scout. The version you get without signing in covers 3 models, and a free account unlocks all 8 with a limited number of searches.

Citation and mention tracking

The tool tracks Visibility, which is the percentage of prompts where your brand appears in the top 20 results, and calculates an Average Ranking position. It combines both into an AI Search Score from 0 to 100, weighted by each model’s market share.

The free version doesn’t track specific source URLs or give you the full conversational context, so treat it as a baseline instrument rather than an ongoing monitor.

Optimization recommendations

Mangools generates custom prompts for your brand and niche and shows you which queries produce mentions. It also lists the top 20 competitors for each prompt, which tells you where your content is falling short. For ongoing tracking, AI Search Watcher gives you weekly updates from $37.70 a month billed annually for up to 500 prompts.

One finding from Mangools’ research is worth building into your editorial calendar: content cited in AI results tends to be 25.7% newer than content ranking in traditional Google search.

Primary source for this entry: mangools.com

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Monitoring and benchmarking

Gauge tracks your brand’s visibility in AI search results and compares it against your competitors. It doesn’t go further than that. There are no tools for technical fixes, schema analysis, or content improvement, and the product doesn’t pretend otherwise.

Who it’s not for

If you want actionable recommendations or technical tooling, Gauge alone won’t get you there. You’d pair it with a platform that handles the optimization side.

Primary source for this entry: www.withgauge.com

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Engine coverage

Visby AI, which also goes by Visibility.ai, monitors brand mentions across ChatGPT, Google AI Overviews, and Perplexity.

Citation and mention tracking

You get basic data on how frequently your brand is mentioned inside AI-generated responses. It’s a straightforward way to see whether you show up, and it’s designed for teams who are building a first understanding of their AI presence before they consider a heavier platform.

Primary source for this entry: www.therankmasters.com

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Engine coverage

Goodie concentrates on Microsoft Bing Copilot Search. Its methods line up with general Generative Engine Optimization practice, including brand authority, accurate representation, and making it easy for AI systems to recommend you, so the work may lift your visibility on platforms like Google AI Overviews as a side effect.

Optimization recommendations

Goodie targets semantic gaps, which are the places where AI systems lack accurate information about your brand, products, or expertise. It works through structured data, entity accuracy, and technical optimization so AI systems can understand and surface you correctly.

Pricing

Goodie prices on organization size and requirements, so you’ll need to contact them directly.

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Engine coverage

Birdeye doesn’t track AI-specific citations from ChatGPT, Google AI Overviews, or Perplexity. What it does is manage the reputation signals that many AI systems factor into local and service-related answers, which are reviews and business listings.

Optimization recommendations

Birdeye monitors customer reviews, identifies sentiment trends, alerts you to new reviews, and helps you correct inconsistencies in your business information across locations. Getting that data clean is a real prerequisite for local AI visibility, even though it isn’t a measurement of it.

Pricing

Custom pricing, available on request.

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Engine coverage

Public information on Adamigo AI Search Grader’s engine coverage is thin. Tools in this category generally cover ChatGPT, Perplexity, and Google AI Overviews, and I’d confirm the current list directly with Adamigo before you build anything on it.

Optimization recommendations

Adamigo is best known for daily recommendations on Meta ad campaigns, where it highlights what to improve, why, and what the likely impact is. It may offer similar suggestions for content or entity optimization, though its focus on AI search visibility is not as developed. Given the limited scope, use it for quick checks and not as your primary tracker.

Primary source for this entry: www.adamigo.ai

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