Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Explore how AI enhances partner ecosystem growth through improved matching, collaboration, and performance tracking, driving faster revenue and efficiency.
Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Learn how collaborative lead scoring enhances B2B sales and marketing alignment, improves lead quality, and boosts conversion rates.
Explore how leveraging data enhances ABM segmentation, leading to remarkable ROI improvements through targeted strategies and advanced analytics.
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
Learn how to develop a comprehensive SaaS marketing strategy that builds long-term customer relationships and drives growth.
Explore how AI agents are revolutionizing marketing by enhancing engagement, boosting conversions, and optimizing customer interactions.
If you’re leading a technology company or business unit and if you’re eager to explore the forefront of AI-driven marketing strategies – or the use of AI agents in marketing – this is your roadmap.
The past few years have brought new ways for companies to connect with customers, but email marketing remains a powerful way to engage. Even after
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Lifetime value is shaped long after the sale closes. Every post-sales interaction sends a signal about reliability, respect, and commitment.
Benchmarks and practical tactics to improve MQL-to-SQL conversion rates by channel and ICP — SEO, email, webinars, AI scoring, lead routing, and faster follow-up.
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