Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
UX and product marketing are more tightly coupled than most teams realize. Here’s how design decisions made upstream shape conversion and retention downstream.
Explore innovative strategies to enhance your brand’s visibility in AI search algorithms and stay ahead in the evolving digital landscape.
Tech brands can build trust by prioritizing transparency, showcasing expertise, ensuring service quality, sharing customer success, and following ethical practices.
Seat-based pricing is obsolete for many SaaS startups—switch to hybrid or usage models with careful testing to protect revenue.
Curious how to show up in Google AI Overview? Optimize your website using this checklist to increase your visibility, authority, and traffic with structured content and strategic updates.
Explore how AI enhances partner ecosystem growth through improved matching, collaboration, and performance tracking, driving faster revenue and efficiency.
Why AI needs a new JTBD: focus on delegation, trust, error limits, workflow compression, and clear boundaries to move pilots into production.
AI isn’t replacing marketers — it’s making the strategic ones unstoppable. Here’s where AI is delivering real, measurable ROI in digital marketing right now.
The winning teams won’t treat AI visibility as a one-off project. They’ll treat it as an editorial OS. Here’s exactly how to show up in AI answers.
If you’re looking for email marketing platforms, you’ve probably seen the $36-$42 average ROI for every dollar spent with email marketing. However, this number depends greatly on the platform you choose.
In today’s content-driven world, video has become one of the most effective means of communication – whether it’s for marketing, training, support, or internal collaboration. But traditional video production remains resource-intensive: it requires cameras, studios, actors, editing teams, and significant time. That’s changing.
Explore top GDPR-compliant alternatives to Google Analytics that prioritize user privacy and data ownership, ensuring compliance and actionable insights.
Five top consultants who help AI platforms and complex B2B SaaS translate technical features into clear positioning, shorten sales cycles, and boost conversions.
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Using pirated books to train AI invites billion-dollar liability — data origin is now the industry’s biggest risk.
Optimizing for AI citations (GEO) is a different visibility game than SEO—structure, facts, and entities, not links, win.
A practical 8-step GTM playbook that turns IT services from referral-dependent to repeatable growth—define value, target segments, price, sell, and optimize.
Compare AI visibility trackers for B2B brands—features, setup, pricing, and which tool fits startups, small teams, or mid-market.
Explore dynamic pricing strategies for B2B tech companies, leveraging AI and market data to enhance profitability and customer satisfaction.
GEO experts who win AI citations—entity-first content, RAG readiness, and metrics to track AI citation share.
AI search now drives B2B SaaS discovery—optimize citations, structured content, and entity signals to boost share of voice and conversions.
