The Journey to Becoming a Successful Data Entrepreneur
In this episode, Cassidy speaks with Lillian Pierson, a world-class data leader, entrepreneur, and educator, and the CEO of Data Mania. They discuss different approaches data professionals can take to become data entrepreneurs and how data science has evolved over the years. Lillian has trained over 1 million data professionals through her YouTube videos, online […]
Fractional CMOs Services You Can Trust: Top 30 Services Reviewed for 2026
Reviews 30 top fractional CMO services providers, noting specialties, engagement models, and KPIs to help startups and scale-ups choose the right marketing leader.
VoC Data in B2B Journey Maps
Explore how Voice of Customer data enhances B2B journey maps by boosting retention, driving revenue, and addressing customer pain points.
5 Steps to Build Custom Attribution Models
Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.
3 Affordable Tools for Successful Data Forecasting in 2021
Looking for best options for affordable tools for successful data forecasting in 2021? Read on to see our top 3 picks! Developments in AI and machine learning have made data analytics platforms more powerful than ever. The following are some of the best, and most affordable, tools on the market for data scientists wanting to […]
5 Great KPIs for Measuring Content Marketing ROI
Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and […]
Can You Get a Coding Job Without a Degree? Yes! Here’s How
From software application and web developers to database administrators, the job opportunities in the tech space are endless for people who love to tinker with code and create entirely new systems from scratch. But what do you do if you’re a self-taught tinkerer and don’t have that coveted college degree? Then, the question becomes: Can […]
AI Implementation In Business: What You Need To Know About Snowflake’s Pioneering AI Integration
Have you heard about the incredible progress that Snowflake has made with integrating AI and large language models (LLMs) into its platform? Snowflake’s integration of AI and LLMs showcases a leading example of AI implementation in business and is rapidly setting new standards in data cloud technology. This recent adaptation by Snowflake marks a […]
10 B2C Form Design Tips for Higher Conversions
Learn how to design user-friendly forms that increase conversion rates through simplicity, trust elements, and mobile optimization.
How Startups Can Deploy TTS for Scalable Support and Onboarding a New Customer
Learn how TTS can support startups with more scalable customer services and the nuances involved in onboarding a new customer.
No-Code MySQL Optimization: Strategies for Seamless Scaling
Efficient database performance is crucial for seamless scaling and consistent growth. The problem is that MySQL often faces performance bottlenecks that slow down your applications and impact your bottom line. Fortunately, there are many no-code MySQL optimization strategies that are available to help you overcome these challenges without the need for extensive coding knowledge. By […]
Consulting Rates For Online Data Analytics Services in 2021 in Western Economies – CHARGE $300/HOUR+
Wondering what the data analytics consulting rates are in western economies? Let me guess – you’ve got some data analytics skills, and you’re vibing on the whole “how do I turn my data skills into $300/hour” thing, right? Sweet! Keep reading because in today’s article, you’re going to learn exactly how to do that, even […]
Data Product Manager Resume Template To Land The Job!
Today we are going to talk about the data product manager resume and what you need to do to land the interview and get hired – with as little effort (on your part) as possible. Make sure to read to the end because that’s where I’m going to show you my Data Product Manager Resume […]
7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics
Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]
Top 5 Best Data Lineage Tools in 2022 Pros & Cons
Data is arguably the most valuable resource today. As beneficial as it can be, though, it can be misleading if people don’t understand its context and history. The best data science processes need the best data lineage tools. Read about the top 5 best data lineage tools in 2022 and their respective PROs and CONs. […]
Choosing Between Discriminative vs Generative Models
The differences between discriminative vs generative models have significant downstream implications for your data and AI strategy. Today I want to provide you some analogies to quickly illustrate the differences between these types of models, then I’ll explain how these differences impact your strategic decision-making process, and how you should go about implementing your model […]
Customer Profiling and Segmentation in Ecommerce
Today’s post provides an overview, example, and conceptual demonstration of customer profiling and segmentation. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker I believe that to be one of the most powerful quotes that describe the dilemma of marketers in the most appropriate […]
What a Great Demand Gen Consultant Actually Does In 2026, and Why Lillian Pierson Stands Out
AI-driven demand gen turns data into predictable revenue, automates lifecycle orchestration, and aligns sales with marketing.
Pay-As-You-Go Pricing: Pros and Cons
Compare pure consumption, prepaid credits, and hybrid subscription-plus-overage PAYG models — pros, cons, cost predictability and implementation trade-offs.
Image Detection AI: What Data Professionals Need To Know In 2024
What do retail store cameras have to do with your data career trajectory? A LOT, it come to find out! You know those cameras that retailers all across their stores? Well, the most innovative stores are using those cameras as a data source for object detection, and then integrating object / image detection AI […]
5 Lean Experiments You Can Run This Week to Validate Product Market Fit
Quickly validate your product-market fit with five low-cost experiments that uncover real customer needs and preferences.
