AI For Wealth Management: 10 Genius Tips For Supercharging Your Savings
In today’s fast-paced digital world, harnessing the power of AI has become the key to unlocking immense potential for your savings. Imagine a future where your money works for you tirelessly, growing and multiplying while you focus on your passions. This dream is now a reality with the rise of cutting-edge AI technologies. This article […]
10 Best Marketing Tools for Startups in 2025
Explore the top 10 AI-driven marketing tools for startups in 2025, designed to enhance productivity and streamline growth strategies.
Top 5 RevOps Consultants for Startups That Need Cleaner Pipeline and Attribution
Five RevOps firms to clean messy pipelines, fix attribution, and align CRM, integrations, and revenue ops for startups.
Want Your Company to Succeed? Use Your Head When It Comes to Marketing
Wow, wow, wow – have you been watching what’s happened with Airbnb since its 2008 inception?!? In six short, sweet years, Airbnb has gone from being a veritable no one, to being a $10 Billion global corporation. For heck sake, they brought in $250 Million in 2013 alone! Airbnb is an online platform that facilitates […]
Top Metrics for Vendor Performance Benchmarking
Learn essential metrics for evaluating vendor performance, focusing on accuracy, quality, cost, and team efficiency to optimize partnerships.
Marketing Data Warehouse – Why every online business needs one
If you’re at a small- or medium-sized company that attracts most of its customer online, you NEED a marketing data warehouse – like, yesterday. In this brief article, we’re going to explain what data warehousing is, how it benefits business, and how it improves ROI for marketing operations specifically. Introduction to Data Warehousing Cloud-based technologies […]
How Does Blockchain Support Data Privacy and Storage Security?
Have you ever thought of the question, “how does blockchain support data privacy?” In this post, you will learn how blockchain technology does that to both data privacy and security. As the world becomes highly interconnected and data-driven, concerns regarding data privacy and data storage security arise. According to Statista, global data creation will reach […]
Sales Workflow Automation for Startups: Guide 2026
Step-by-step guide to mapping, automating, and scaling startup sales workflows—tools, metrics, and phased implementation to speed conversions.
The Radical Future of Spreadsheets: Equals is Pioneering the Next Generation
The data analysis world has evolved drastically. As business, financial, and data professionals, we’ve relied heavily on traditional spreadsheets. But with the ever-growing need for real-time, agile decision-making and comprehensive analysis, it’s clear we’ve been asking spreadsheets to perform tasks they clearly weren’t designed to do. That’s where Equals steps in to redefine the future […]
How To Create A Data Product That Generates At Least $450000 Per Month
Who’s curious about how to create a data product and learn how profitable they can really be? If that’s you, then keep reading because today I’m sharing the real-life story of how one company is making almost half a million in monthly revenue by – for good or for bad – reselling personal data that […]
High ROI advertising in a post-cookie world EXPLAINED
You don’t need to be a marketing expert or data scientist to see firsthand the shift in mindset among consumers in the online space. In this post-cookie world, the masses are no longer willing to sit back and accept the way that their information is handled. If we are honest about it, did consumers really […]
SegMetrics Attribution Tool: How to Stop Direct/Unknown in 15 Minutes a Week
Stop misattributed Direct/Unknown traffic with a 15-minute weekly SegMetrics audit. One attriibution tool to fix UTMs, pixels, redirects, and CRM mapping to restore accurate attribution.
I Thought “GTM Engineer” Was Marketing BS. Then I Found 89 Startups Hiring for It.
How a licensed P.E. accidentally became the thing she thought was a fad
5 Sustainability Trends That Are Shaping Tech Marketing in 2026
Explore the top sustainability trends transforming tech marketing in 2026, from circular economies to AI-driven solutions.
How to get consulting jobs at top-tier IT consultant rates: An independent information technology consultant’s guide
Picture this: you’ve just launched your tech startup, and things are going great. You’re getting noticed by potential clients and people are keen to start working with you. But when the time comes to discuss your IT consultant rates, you find yourself struggling to set a fair price that also reflects the value of your […]
[Keynote] A Guide To Breaking Into Data by Lillian Pierson for Metis / Kaplan
Watch Lillian Pierson’s talk, “A Badass’s Guide to Breaking into Data” from the free, live online Demystifying Data Science conference hosted by Metis July 24-25, 2018. Building a B2B startup growth engine? See how Lillian Pierson works as a fractional CMO for tech startups navigating GTM, AI, and scale.
Ultimate Guide To VoC Feedback Loop Strategies
Learn effective VoC feedback loop strategies for B2B tech companies to enhance customer satisfaction and drive product improvements.
AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table
If you’re leading a technology company or business unit and if you’re eager to explore the forefront of AI-driven marketing strategies – or the use of AI agents in marketing – this is your roadmap.
After The Sale, Before The Growth Curve: How Post-Sales Work Shapes Lifetime Value
Lifetime value is shaped long after the sale closes. Every post-sales interaction sends a signal about reliability, respect, and commitment.
How To Rank in AI Search Results (GEO & AEO)
Learn how to rank in AI search results with Geographic and Answer Engine Optimization strategies tailored for AI-driven search results.
LTV vs. CAC: Key Metrics for ROI
Learn how to effectively measure customer profitability using LTV and CAC, and optimize your business strategies for sustainable growth.
