In this episode, Cassidy speaks with Lillian Pierson, a world-class data leader, entrepreneur, and educator, and the CEO of Data Mania. They discuss different approaches data professionals can take to become data entrepreneurs and how data science has evolved over the years. Lillian has trained over 1 million data professionals through her YouTube videos, online courses, and books. She’s particularly passionate about helping data professionals and new data entrepreneurs start their own business. As an independent consultant, she has supported over 10% of Fortune 100 companies and she’s been featured in Forbes, Fortune, National Geographic, Washington Post, Christian Science Monitor, and The Guardian, among dozens of other publications.

The Journey to Becoming a Successful Data EntrepreneurThey discuss:

  • Lillian’s journey building an online business around data education
  • Avenues for becoming a data entrepreneur
  • Defining your audience in the data & analytics space
  • Data science career trajectories
  • Lillian’s 2 methods to start a side hustle
  • Approaching data as a product versus a supply chain
    The case for creating data products

If you want to know more or get in touch with Lillian, follow the links below:




Discover your inner Data Superhero!

Most of the time, custom advice is all you need to achieve both your dream salary AND the satisfaction that you crave from your data career.

In our free, fun, 45-second data career path quiz, you’ll uncover your inner Data Superhero type and get personalized data career recommendations that directly align with your unique combination of data skills, personality and passions.

Take the Data Superhero’s Quiz today!

Get the Data Entrepreneur's Toolkit

There’s always that data professional who starts an online business and hits 6-figures in less than a year. Now? It’s your turn and we’re ready to help get you there with our Data Entrepreneur’s Toolkit (designed to help you get results for your data business fast).
It’s our favorite 32 tools & processes (that we use), which includes:

  • Marketing & Sales Automation Tools, so you can generate leads and sales - even in your sleeping hours.
  • Business Process Automation Tools, so you have more time to chill offline, and relax.
  • Essential Data Startup Processes, so you feel confident knowing you’re doing the right things to build a data business that’s both profitable and scalable.

  • Download the Data Entrepreneur’s Toolkit for $0 here.

    Execute Upon the Data Strategy Action Plan

    This is our crowd-favorite data strategy product. No long video trainings, no books to read, no needless theory. Just clear, concise guidance on what your next data strategy steps should be, starting today.

    It’s a step-by-step checklist & collaborative Trello Board planner for data professionals who want to get unstuck & up-leveled into their next promotion by delivering a fail-proof data strategy plan for their data projects.

  • There are also 2 bonus guides, if you need help improving communications with your senior executives and stakeholders

  • And, it comes with a bonus, members-only community, if you’d like a private sounding board for getting valuable input from other data strategists.

  • Start executing upon our Data Strategy Action Plan today.

    Lillian Pierson, P.E.

    Lillian Pierson is a CEO & data leader that supports data professionals to evolve into world-class leaders & entrepreneurs. To date, she’s helped educate over 1.7 million data professionals on AI and data science. Lillian has authored 9 data books with Wiley & Sons Publishers as well as 16 data courses with LinkedIn Learning. She’s supported a wide variety of organizations across the globe, from the United Nations and National Geographic, to Ericsson and Saudi Aramco, and everything in between. She is a licensed Professional Engineer, in good standing. She’s been a technical consultant since 2007 and a data business mentor since 2018. She occasionally volunteers her expertise in global summits and forums on data privacy and ethics.

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.