SEO Lead Conversion Calculator
Calculate your MQL to SQL conversion rate with our free tool! See how SEO drives lead quality and boost your marketing ROI today.
Personalized Marketing Tools: The Complete Stack (2026 Buyer’s Guide)
Step-by-step guide to building a 2026 personalization stack: prioritize first‑party data, 8 core layers, tool selection, testing, and measurable ROI.
Time-to-Conversion Metrics for Funnel Stages
Understand time-to-conversion metrics across funnel stages to optimize processes, reduce costs, and drive faster growth in your sales strategy.
How to Build Multi-Channel GTM Growth Engines
Learn how to create scalable multi-channel GTM growth engines with optimized customer acquisition strategies and advanced metrics.
Ultimate Guide to Self-Serve Product-Led Growth
Explore the essentials of self-serve product-led growth, focusing on user onboarding, pricing strategies, and effective support systems.
Udemy
Building a B2B startup growth engine? See how Lillian Pierson works as a fractional CMO for tech startups navigating GTM, AI, and scale.
What is GDPR compliance and what does it mean to your company’s bottom line?
Last Thursday I had the pleasure to work with IBM for their Fast Track Your Data event in Munich, Germany. In 48 sweet hours we managed to record A LOT of video footage! Most important of which (in my opinion) was the discussion and debate about “what is GDPR compliance?”. Also, the discussion on what […]
A Real Performance-Based Pricing Example: How Strategic Positioning Unlocked a $750K Enterprise Deal
Let me share a performance-based pricing example that completely transformed how one of my clients approaches enterprise deals. This data consultant had all the technical chops you’d expect – deep specialization, real expertise, years of experience. But here’s what he didn’t have: clear market positioning, consistent inbound leads, or any systematic approach to landing enterprise […]
SmarterQueue
Building a B2B startup growth engine? See how Lillian Pierson works as a fractional CMO for tech startups navigating GTM, AI, and scale.
5 Best Practices for B2B Marketing Automation Success
Implement B2B marketing automation successfully by setting clear goals, scoring leads, running multi-channel campaigns, and refining strategies.
My 3 Favorite Vector Database Tutorials (w/ an easy intro primer)
Ah, vector databases! Surely you’ve heard of them. Considering that the vector database market is projected to reach $1.7 Billion by 2027, data professionals REALLY need to make sure they’re staying ahead of the curve with respect to this tech. In this blog post, I’m sharing my favorite vector database tutorials. But first, an easy […]
What is a dashboard & 4 steps for creating a good one…
If you find yourself at meetings and are still asking yourself “What is a dashboard?”, then don’t be embarrassed! The majority of business professionals in today’s data-driven environment are in that same position. This article answers that exact question, and gives you some great tips on how to get started building one for yourself. What […]
How to Choose Cross-Channel Attribution Tools for B2B
Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.
Creating Datasets: A Reproducible 9-Step Process & Coding Demo
Creating datasets is a foundational step in online research. This process is essential for uncovering hidden patterns and trends, quantifying results, and supporting informed decision-making. Well-documented datasets enhance research reproducibility and foster collaboration among researchers and organizations. Moreover, datasets adapt seamlessly to advanced technologies like machine learning. In essence, creating datasets is the […]
How She Built a Data Empire Working Abroad! (Lillian Pierson) – KNN Ep. 41
In this episode, Lillian shares the story of her early affinity towards data and how she’s building her data empire today.
How to Interpret A/B Test Results Accurately
Learn how to accurately interpret A/B test results by understanding statistical significance, sample size, and effective data analysis techniques.
Women in AI Trailblazer: Meet Lillian Pierson
The Women in AI Trailblazers series is a partnership between Discovering Data and Women in AI (WAI). This initiative showcases global data leaders and invites less-represented people to lead the data conversation. It is a series of short interviews focused on the person behind the leader. Additionally, it inspires more women to lead the data […]
AI GTM Strategy: How B2B Startups Are Turning Signal Into Revenue
Most founders think GTM is about getting known. The ones pulling ahead right now are doing something fundamentally different.
How Landing Page Optimization Has Changed in 2026
AI turns landing pages into real-time, personalized conversion systems—faster testing, mobile-first performance, and measurable conversion lifts.
No Code AI Tools: Build No-Code GenAI Apps Using AWS Bedrock
No code AI tools are hard to come by, especially if you’re looking to build generative AI applications. That’s why I’m so excited to be able to provide this free training where you’ll learn to build genAI apps on one of the best no code AI tools around – Flowise! If you’re involved in GenAI […]
10 Proven Marketing Techniques for Startups to Gain Traction Fast
Explore 10 low-cost marketing strategies that can help startups rapidly gain traction and build a loyal customer base without a huge budget.
