Analytics Without Programming, DataSmart can Teach You How…

Analytics Without Programming, DataSmart can Teach You How… Are you an Excel-wielding business analyst who’s on the lookout for new ways to generate data analytics without programming (or without learning to program)? If you’re looking to learn practical, hands-on techniques that you can start applying today, then Data Smart: Using Data Science to Transform Information into Insight may […]
Next week’s data vlogging on location in Penang, Malaysia

Hey ya’ll, just checking in real quick to give you a quick recap and heads up about next week’s vlog installments. This last week I covered What is Data Science? Business Intelligence vs. Data Science, and What is Data Engineering? Next week I’ll be producing vlog posts on the following topics: ‘The Four Main Types […]
Business Intelligence vs Data Science

https://www.youtube.com/watch?v=LUfpOrOMXVI&feature=youtu.be In today’s video, you’ll learn some core differences between business intelligence and data science. [table colwidth=50″],Business Intelligence Data Sources,Mostly internal Technologies,OLAP / ETL / Data warehousing Types of Data,Customer service/Sales/Marketing/Operational/Employee performance Expertise,IT/Business Technology Outputs,Reports/Data Tables/Dashboards[/table] [table colwidth=50″],Data Science Data Sources,Internal and external Technologies,Cloud platforms / R / Python / Machine learning Types of Data, […]
What is data science?

Data science explained in less than 4 minutes… The practice of data science is comprised of: Math / Statistics Time series analysis Regression analysis Decision trees Random forest Monte Carlo simulations Multi-criteria decision making model Markov chains Coding Python (NumPy, SciPy, MatPlotLib, SciKit-Learn) R statistical programming SQL Javascript / D3.js Domain Expertise Health Ecommerce Human […]
What is big data?

Hey, hey, hey… Lillian here! Big news! I am starting a YouTube series as a fun way to teach and educate people about data science and analytics. This is my first official vlog post. It’s a bit rough, I know… but like all things, improvements will come with practice. I hope you enjoy my beach […]
Degree Choices That Pay: Why is generation Y opting out?

This month’s engineering statistics story is all about Generation Y young people and the decisions they’re making when it comes to choosing a career path. A close look at PayScale data shows that, despite the fact that engineering degrees lead to high paying jobs, most Generation Y students have opted out of this degree path. […]
22 Excellent Free & Open Data Sources for Doing #DataScience

Check out these abundant sources of free and open data. Also, check out this AMAZING list on Github. You can get information on more great free offerings for doing data science in my book, Data Science for Dummies.
47 Amazingly Cool Free Applications for Doing #DataScience

By popular demand, I’m publishing a series on all the incredibly cool, free tools and resources that are out there on the web to help you do data science. This series debut is today’s post on ’19 Amazingly Cool Free Applications for Doing Data Science’. I hope you find them as useful as I have! You can […]
Engineering’s Dirty Little Secret – Data Shows That Women Experience 6.5x Less…

Engineering’s Dirty Little Secret… Data Shows That Women Experience 6.5x Less Stable Wages Than Male Counterparts America is the “land of the free and home of the brave”! Equal rights for all, no? Isn’t that the message that media puts out? Aren’t these the messages we’ve all been told about the good old US of […]
7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics

Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]
DataKind + Teradata = A perfect data-do-good partnership

Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues as well. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers. Its aim is to let data science volunteers lend expertise to social organizations, civic groups, and […]
When the Asian “Airpocalypse” Hits: How Biostatistics and Spatio-Temporal Modeling can be used to protect human health in Taipei

This is a piece I did for Statistics Views website back in June 2014. It’s a story about an environmental data science study that involves air quality and environmental human health in Taipei, Taiwan. I have a professional engineering license in environmental engineering. Through Data-Mania, I also offer environmental data science consulting and journalism services. Please […]
Data Science and Machine Learning for Preventing Fraud in Mom and Pop Ecommerce Shops

With the development and growth of ecommerce platforms like Shopify, the number of small- and medium- sized ecommerce businesses is growing at an impressive rate. But, with this growth comes a growth in market opportunities for the online villains and fraudsters out there who are looking to make a quick buck. It used to be […]
Want Your Company to Succeed? Use Your Head When It Comes to Marketing

Wow, wow, wow – have you been watching what’s happened with Airbnb since its 2008 inception?!? In six short, sweet years, Airbnb has gone from being a veritable no one, to being a $10 Billion global corporation. For heck sake, they brought in $250 Million in 2013 alone! Airbnb is an online platform that facilitates […]
5 Awesome Metrics for Monitoring and Optimizing Your User Activations

It’s time for round 3 of the Data-Mania summer series on ROIs and measuring analytics for online growth. Last week, we covered 7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics. And this week we’re moving into the activation layer of the funnel. If you need to track and monitor the effectiveness of your activation tactics, […]
The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]
5 Great KPIs for Measuring Content Marketing ROI

Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and […]
What is deep learning? Get the scoop here fast…
What is deep learning? Get the scoop here fast… Most of the people who work in analytics have some experience with random forests, clustering, association analysis, regression, and decision tree techniques. However, many have not begun exploring deep learning techniques. Things change so fast in the data science space. It’s no wonder lots of professionals […]
Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

Because of some pretty badass data science and Google’s ever-increasing awesomeness, it looks like one day in the not-too-distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is. What’s the catch?.?. Well, the deal is … based on your location you’d receive an offer on your […]
NOAA Scientist Describes How to Use Computational Statistics to Fight Global Warming
We have come a long way from the days of Rachel Carson and The Silent Spring. Over the past 50 years, our understanding of the mechanisms involved in soil, water, and air pollution has proliferated. We have taken this understanding. In many parts of the world, we have used it to build systems. Systems which […]
Adaptive Marketing Strategies to Make Your Brand into the Next Big Thing

Recommendation engines like those employed by Facebook, Ebay, and Amazon increase customer and user conversions. They do it by employing algorithms that produce recommendations personalized to the preferences of each individual user. Google Search is the world’s best search engine because Google has access to loads of personal data on its users. It’s also because […]