Analytics Without Programming, DataSmart can Teach You How…

Analytics Without Programming, DataSmart can Teach You How… Are you an Excel-wielding business analyst who’s on the lookout for new ways to generate data analytics without programming (or without learning to program)? If you’re looking to learn practical, hands-on techniques that you can start applying today, then Data Smart: Using Data Science to Transform Information into Insight may […]

Next week’s data vlogging on location in Penang, Malaysia

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Hey ya’ll, just checking in real quick to give you a quick recap and heads up about next week’s vlog installments. This last week I covered What is Data Science? Business Intelligence vs. Data Science, and What is Data Engineering? Next week I’ll be producing vlog posts on the following topics: ‘The Four Main Types […]

Business Intelligence vs Data Science

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https://www.youtube.com/watch?v=LUfpOrOMXVI&feature=youtu.be In today’s video, you’ll learn some core differences between business intelligence and data science. [table colwidth=50″],Business Intelligence Data Sources,Mostly internal Technologies,OLAP / ETL / Data warehousing Types of Data,Customer service/Sales/Marketing/Operational/Employee performance Expertise,IT/Business Technology Outputs,Reports/Data Tables/Dashboards[/table] [table colwidth=50″],Data Science Data Sources,Internal and external Technologies,Cloud platforms / R / Python / Machine learning Types of Data, […]

What is data science?

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Data science explained in less than 4 minutes… The practice of data science is comprised of: Math / Statistics Time series analysis Regression analysis Decision trees Random forest Monte Carlo simulations Multi-criteria decision making model Markov chains Coding Python (NumPy, SciPy, MatPlotLib, SciKit-Learn) R statistical programming SQL Javascript / D3.js Domain Expertise Health Ecommerce Human […]

What is big data?

Messy Desk with Big Data Related Notes

Hey, hey, hey… Lillian here! Big news! I am starting a YouTube series as a fun way to teach and educate people about data science and analytics. This is my first official vlog post. It’s a bit rough, I know… but like all things, improvements will come with practice. I hope you enjoy my beach […]

Degree Choices That Pay: Why is generation Y opting out?

This month’s engineering statistics story is all about Generation Y young people and the decisions they’re making when it comes to choosing a career path. A close look at PayScale data shows that, despite the fact that engineering degrees lead to high paying jobs, most Generation Y students have opted out of this degree path. […]

47 Amazingly Cool Free Applications for Doing #DataScience

By popular demand, I’m publishing a series on all the incredibly cool, free tools and resources that are out there on the web to help you do data science. This series debut is today’s post on ’19 Amazingly Cool Free Applications for Doing Data Science’. I hope you find them as useful as I have! You can […]

7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics

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Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]

DataKind + Teradata = A perfect data-do-good partnership

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Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues as well. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers. Its aim is to let data science volunteers lend expertise to social organizations, civic groups, and […]

When the Asian “Airpocalypse” Hits: How Biostatistics and Spatio-Temporal Modeling can be used to protect human health in Taipei

Messy Desk with Big Data Related Notes

This is a piece I did for Statistics Views website back in June 2014. It’s a story about an environmental data science study that involves air quality and environmental human health in Taipei, Taiwan. I have a professional engineering license in environmental engineering. Through Data-Mania, I also offer environmental data science consulting and journalism services. Please […]

Want Your Company to Succeed? Use Your Head When It Comes to Marketing

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Wow, wow, wow – have you been watching what’s happened with Airbnb since its 2008 inception?!? In six short, sweet years, Airbnb has gone from being a veritable no one, to being a $10 Billion global corporation. For heck sake, they brought in $250 Million in 2013 alone! Airbnb is an online platform that facilitates […]

5 Awesome Metrics for Monitoring and Optimizing Your User Activations

Messy Desk with Big Data Related Notes

It’s time for round 3 of the Data-Mania summer series on ROIs and measuring analytics for online growth. Last week, we covered 7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics. And this week we’re moving into the activation layer of the funnel. If you need to track and monitor the effectiveness of your activation tactics, […]

The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

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Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]

5 Great KPIs for Measuring Content Marketing ROI

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Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and […]

What is deep learning? Get the scoop here fast…

What is deep learning? Get the scoop here fast… Most of the people who work in analytics have some experience with random forests, clustering, association analysis, regression, and decision tree techniques. However, many have not begun exploring deep learning techniques. Things change so fast in the data science space. It’s no wonder lots of professionals […]

Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride

Messy Desk with Big Data Related Notes

Because of some pretty badass data science and Google’s ever-increasing awesomeness, it looks like one day in the not-too-distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is. What’s the catch?.?. Well, the deal is … based on your location you’d receive an offer on your […]

Adaptive Marketing Strategies to Make Your Brand into the Next Big Thing

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Recommendation engines like those employed by Facebook, Ebay, and Amazon increase customer and user conversions. They do it by employing algorithms that produce recommendations personalized to the preferences of each individual user. Google Search is the world’s best search engine because Google has access to loads of personal data on its users. It’s also because […]

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