B2B Marketing ROI Benchmarks 2025: What Actually Works (And What Doesn’t)
Explore the key B2B marketing ROI benchmarks for 2025, highlighting effective strategies, channel performance, and industry insights for measurable growth.
How to Find a Fractional CMO: 9 Criteria Every Founder Must Check
It’s hard to find a fractional CMO that’s worth their weight. Check these 9 criteria before making a hire (even if your candidates have impressive portfolios)
A Real Performance-Based Pricing Example: How Strategic Positioning Unlocked a $750K Enterprise Deal
Let me share a performance-based pricing example that completely transformed how one of my clients approaches enterprise deals. This data consultant had all the technical chops you’d expect – deep specialization, real expertise, years of experience. But here’s what he didn’t have: clear market positioning, consistent inbound leads, or any systematic approach to landing enterprise […]
Best Fractional CMO Companies for AI Startups: The Need for a Different Breed
See the best fractional CMO companies for AI startups to effectively bridge marketing and technical expertise for better growth.
AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
The Data and AI Imperative with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
AI-Driven Marketing Insights: Meet & Learn Directly From My CMO Mentor, Madhukar Kumar
Unlock the potential of AI-driven marketing to optimize campaigns, enhance customer engagement, and drive measurable growth. Learn from Madhukar Kumar exactly how to leverage cutting-edge AI tools and strategies to transform your marketing efforts and stay competitive in today’s data-driven world.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
Wiley and renowned data-driven growth strategist, Lillian Pierson, are excited to announce the release of The Data & AI Imperative: Designing Strategies for Exponential Growth, set to launch on December 5, 2024. This highly anticipated book provides business leaders, technology professionals, and data professionals with a comprehensive guide to harnessing the transformative power of data […]
[PODCAST] AI in B2B Marketing Success in 2024
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson. Learn how innovative platforms like Humanic leverage generative AI to enhance user engagement and retention, automate personalized responses, and drive product-led growth.
Proven Customer Acquisition Strategies for B2B Tech Startups
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Building Powerful Founder-Led Brands: A Blueprint for Tech Startups
Drive conversions like crazy while also generating reliable revenue growth by building your own founder-led brand. This blueprint shows the way.
The Definitive Guide to Building a B2B SaaS Dashboard for More Efficient Product-Led Growth
Achieve more efficient growth while supporting better strategic decision-making. In this blog post, you’ll discover the essential metrics that all B2B SaaS growth dashboards should include.
Startup Revenue Growth: 8 Must-Have Systems for 2024
Position your startup for sustained revenue growth with these must-have systems. This blog post unveils the 8 types of business systems that seasoned entrepreneurs and first-time founders alike need to quickly optimize operations, connect with customers, and increase revenue growth.
How AI in Energy Management Is Transforming Utilities
You’re probably aware of how challenging it can be to manage customer satisfaction when operating in dynamic and risk-prone environments. Today, I want to introduce you to AiDash‘s Climate Risk Intelligence System (CRIS), an AI in energy management solution that has been successful in addressing this issue with both precision and efficiency. Pro-tip: The […]
No-Code MySQL Optimization: Strategies for Seamless Scaling
Efficient database performance is crucial for seamless scaling and consistent growth. The problem is that MySQL often faces performance bottlenecks that slow down your applications and impact your bottom line. Fortunately, there are many no-code MySQL optimization strategies that are available to help you overcome these challenges without the need for extensive coding knowledge. By […]
RAG Agent 101: A Primer for Data Pros
Ardent Convergence reader’s know what RAG is, but what you may not know is how much loot you can make with RAG agent development skills. I’m talking like a cool $855k per year that’s being paid by Anthropic for ENTRY-LEVEL AI researchers. And if that’s not enough to get your attention, then listen to this… […]
Choosing Between Discriminative vs Generative Models
The differences between discriminative vs generative models have significant downstream implications for your data and AI strategy. Today I want to provide you some analogies to quickly illustrate the differences between these types of models, then I’ll explain how these differences impact your strategic decision-making process, and how you should go about implementing your model […]
Improve RAG Performance With These 3 Simple Best Practices
You know when you need support for a product and they send you to a stupid chatbot that wastes your time and only provides you outdated or irrelevant responses? So annoying, right?! Well, the sad part is that some human built that untenable “solution”… Today, I come as a bearer of good news. You don’t […]
Image Detection AI: What Data Professionals Need To Know In 2024
What do retail store cameras have to do with your data career trajectory? A LOT, it come to find out! You know those cameras that retailers all across their stores? Well, the most innovative stores are using those cameras as a data source for object detection, and then integrating object / image detection AI […]
My 3 Favorite Vector Database Tutorials (w/ an easy intro primer)
Ah, vector databases! Surely you’ve heard of them. Considering that the vector database market is projected to reach $1.7 Billion by 2027, data professionals REALLY need to make sure they’re staying ahead of the curve with respect to this tech. In this blog post, I’m sharing my favorite vector database tutorials. But first, an easy […]
The 16 Best Tools For AI Development In 2024
If you’re deep into the AI game, you know having the right tools for AI development can make or break your projects. The landscape for tools for AI development has exploded. We’re talking a smorgasbord of options to supercharge your AI endeavors. To help you get your year off to a brilliant start, today I […]
