Cloud Security Consulting Services: Key Benefits, Trends & Important Cloud Strategy Trends for 2023
Organizations can ensure that their data and applications are secure when using the cloud by leveraging cloud security consulting services. Through in-depth assessments of existing security protocols, expert advice on improving controls, and guidance with respect to compliance standards, these specialized consultants provide an extra layer of protection for companies utilizing cutting-edge solutions. Cloud based […]
Getting Started with Marketing Mix Modelling: Step-By-Step
Curious about how to get started with marketing mix modelling? Read this blog post to learn about the marketing mix modelling step-by-step fundamentals and its benefits. Marketing mix modelling (MMM) has been around since the 1980s and was invented as a means to track and analyze fluctuations in sales performance. The marketing mix can involve […]
What is a data leader & how you can become one (even if you don’t have a STEM degree!)
In today’s post, you’re going to get quick answers to the following questions: (1) what is a data leader? And (2) how to become a data leader? There’s a BIG myth going around about data leadership that I’ve been seeing lately. That myth? That you need a degree in STEM, or tons of data […]
Evergreen Analytics Strategy Frameworks – Collaboration Between Women In Data x Lillian Pierson
Evergreen Analytics Strategy Frameworks – Collaboration Between @WomenInDataOrg x @StrategyGal // Create an evergreen analytics strategy framework so you can LEAD WITH CONFIDENCE. Struggling with how to build out an analytics strategy? If you’re in the strategy development phase of your projects and want to develop an evergreen strategy for data management (or even machine […]
How to find new NFT Projects: 6 metrics you MUST evaluate
Are you interested in how to find new NFT projects? NFTs are sweeping the Internet, but what makes new NFT projects a smart investment? Much of the hype surrounding NFTs (or non-fungible tokens) is focused on the extreme prices at which some rare assets are sold. With non-stop buzz about one NFT trend or another, […]
Create an Evergreen Analytics Strategy Framework So You Can LEAD WITH CONFIDENCE
Evergreen Analytics Strategy Framework is a proven process for making triple sure that your data projects will be a success. Tell me, how many times have you wished you had something like this to ensure that your projects become successful? Read this article and you’ll know all the ingredients that go into creating an evergreen […]
9 Fast Measures to Stop Hackers From Stealing Your Data!
Are you wondering how you can prevent web scraping? Keep reading to know more about web data scraping! Learn the fastest ways to stop hackers from stealing data on your website. Web scraping is a technique that consists of extracting data from web pages in an automated way. It is based on the indexing of […]
Marketing Mix Modeling Algorithms and Variables
For data professionals who are looking to work in marketing data science, knowing marketing mix modeling algorithms, variables and methods is non-negotiable. That’s why we are dedicating this blog to introducing the algorithms and variables you’ll want to use to implement the marketing mix modeling (MMM) approach. Now, if you aren’t quite sure what MMM […]
Do What You Love Doing | Lillian Pierson
MEMORABLE QUOTES FROM THE EPISODE: [00:13:05] “If you’re an implementation person and you love implementing, that’s awesome because you don’t have to learn the people skills, you don’t have to become a leader, so on and so forth. And you can still land jobs.” HIGHLIGHTS FROM THE SHOW: [00:12:08] Everybody wants to break into data […]
Top 5 Best Data Lineage Tools in 2022 Pros & Cons
Data is arguably the most valuable resource today. As beneficial as it can be, though, it can be misleading if people don’t understand its context and history. The best data science processes need the best data lineage tools. Read about the top 5 best data lineage tools in 2022 and their respective PROs and CONs. […]
Web Analytics Job – Omnichannel Analytics Basics to GET THE JOB
I’m sure you’ve seen tons about “omnichannel analytics,” when you’re looking at web analytics jobs in the marketing data space, but you may not be sure what those are or how they’re useful in increasing sales and marketing ROI. Worry not because in this article, I’m going to give you the low-down on omnichannel analytics […]
What Is Clubhouse App? Walkthrough & Tutorial (Next Big Social Media)
What is Clubhouse App? Let me guess. You’ve been hearing LOTS about Clubhouse and you’re wondering what all the fuss is all about? In today’s article, I’m going to show you the inside and out of this application – and let you in on a secret about how I’m using it to grow my data […]
Top 5 Reasons Not to Become a Data Analyst
Are you wondering what are the reasons NOT to become a data analyst? So, you’ve heard a lot about the “Data Analyst” job and you’re wondering if it might be the next best step for you? Well, hold tight because in this article, I’ll be helping you sort that out once and for all. PRO-TIP: […]
What Is Data Content? How to Use It to Grow a Data Business
What is data content and can it help you grow your data business? If you’re a data professional who is looking to expand your network and business, this post is for you! Discover how content can help you grow your own data business. Even if you don’t know it by name, you’ve probably seen examples […]
Tech for Good: Helping Developing Countries Through Innovation
When we as data professionals engage with developing populations and help them access better technologies, we also benefit by gaining exposure to new strategies of application and implementation, develop problem-solving skills, generate positive press or media for our organizations, and learn from radically different perspectives and life experiences. In this blog post, you’re going to […]
Introduction To Business Analytics
Introduction to Business Analytics – ever wonder what business analytics are? To the average person, the concept of business analytics may seem foreign, complex and ambiguous. And it’s with good reason — without extensive knowledge of the subject, business analytics can quickly become overwhelming. There are plenty of online resources you can use to better […]
Do The 4 Types of Data Analytics Even Matter in 2021
Here’s the thing about the 4 types of data analytics – If you’re new to the data field then you may be curious about the 4 types of data analytics, but if you’ve been around a while – you may be wondering why people are still talking about them. If either of these are you, […]
Marketing Data Warehouse – Why every online business needs one
If you’re at a small- or medium-sized company that attracts most of its customer online, you NEED a marketing data warehouse – like, yesterday. In this brief article, we’re going to explain what data warehousing is, how it benefits business, and how it improves ROI for marketing operations specifically. Introduction to Data Warehousing Cloud-based technologies […]
Data Pipeline Design And Build 101
Curious about how to get started with data pipeline design and build processes? Here’s what you need to know… What Is a Data Pipeline? A data pipeline enables you to move data from a certain source to another destination. The pipeline transforms and optimizes the data and ships it in a state suitable for analysis. […]
GPT-3 AI Examples – The Good, The Bad and The Ugly AF
In a world of GPT-3 AI-generated content, are writers even needed? In a recent business experiment, I set out to answer this question. If you’re wondering, who am I to tell you anything about GPT-3 AI? Well, I’m Lillian Pierson, and I help data professionals become world-class data leaders and entrepreneurs – to date I’ve […]
The difference between Metrics, KPIs and Key Results
What are the differences between Metrics, KPIs and Key Results? If you’re out here swinging terms like these, but you’re not actually 100% confident on what they mean, this post is for you! Keep reading to learn more about the difference between metrics, KPIs and key results, full details on what each of these important […]
