Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Rob LoCascio took LivePerson public and grew it to $4.5B. Here’s the five-step sequence he uses to build companies before their markets are ready.
How George Hartley took Nitrosend to 1,200 signups and 750,000 weekly sends with a lean product launch sequence run by three people and Claude.
I break down AI spreadsheet choices that keep MRR, CAC, funnel math, and runway tied to live data for faster GTM decisions.
Sort AI GTM actions by risk; require human approval for customer-facing, pricing, or sensitive-data tasks and run weekly checks.
How Trendos turned one deliberate product refusal into 5,000 signups, and what it says about where value actually lives in an AI-native stack.
Align ICP to workflow outcomes, pick an ACV-based sales motion, and run tiered ABM combining AI agents and humans.
Curious what is a GTM Engineer? Read this to learn how GTM Engineers design tracking, automation, and data pipelines to turn messy tool stacks into predictable, scalable revenue systems.
Design and scale an AI-native GTM strategy: align data, automate sales and marketing, run signal-based outbound, and measure AI-driven KPIs.
Explore the top GTM Engineering consultants for startups in 2026 and learn how to choose the right partner for sustainable growth.
How signal-driven GTM workflows and AI-enabled routing make speed-to-signal the decisive factor for inbound, outbound, and hybrid sales.
Five RevOps firms to clean messy pipelines, fix attribution, and align CRM, integrations, and revenue ops for startups.
Build an effective marketing tech stack for your startup with essential tools that enhance efficiency, automate tasks, and drive growth.
A three-bucket GTM scorecard—Production, Distribution, Conversion—that pinpoints the single constraint, assigns owners, and fixes pipeline issues before forecasts slip.
A conversation with Balendran Thavarajah, Founder and CEO of Getmee | Part 1 of 2
Discover 7 common GTM architecture failures causing high CAC in SaaS and learn how to fix them to drive sustainable growth.
Step-by-step guide to mapping, automating, and scaling startup sales workflows—tools, metrics, and phased implementation to speed conversions.
Company vs person-level visitor ID, realistic match rates, top tools, compliance rules, and a 5-step workflow to turn anonymous website traffic into qualified leads.
Learn how to create an effective SaaS go-to-market strategy with a step-by-step framework that drives growth and solves customer problems.
Plan, secure, build, and deploy CRM API integrations with data mapping, OAuth 2.0, webhooks, error handling, and monitoring for scalable results.
Most founders think GTM is about getting known. The ones pulling ahead right now are doing something fundamentally different.
Compare GTM technical execution for B2B tech: data-driven audits, HubSpot/CRM consolidation, and T2D3 SaaS playbooks to choose the right partner.
