Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Turn intent signals into predictable pipeline with 10 repeatable GTM motions covering lead capture, multi-channel outreach, and CRM sync.
Measure pipeline coverage, win rates by vertical, and sales capacity utilization to boost sales velocity and reverse stagnating IT services growth.
Build an AI lead scoring system in a weekend using 5–7 high-impact signals, lightweight AI enrichment, and automated routing, no data team required.
A two-sided marketplace growth story and why the constraint that trapped both LinkedIn and Indeed is the exact opening a bootstrapped founder can now own.
A practical 8-step GTM playbook that turns IT services from referral-dependent to repeatable growth—define value, target segments, price, sell, and optimize.
GTM engineering benchmarks and practical tactics to improve time-to-first-revenue, CAC payback, and pipeline velocity for B2B SaaS in 2026.
Compare GTM engineering tools by orchestration, data quality, attribution, and integration depth to match the right platform to your team’s skills and stack.
Stop misattributed Direct/Unknown traffic with a 15-minute weekly SegMetrics audit. One attriibution tool to fix UTMs, pixels, redirects, and CRM mapping to restore accurate attribution.
Learn how to create scalable multi-channel GTM growth engines with optimized customer acquisition strategies and advanced metrics.
Compare leading B2B attribution and pipeline analytics tools – accuracy, integrations, pricing, and ROI to find the best fit for multi-channel GTM programs.
