Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Compare Coreworks, Sourcetable, and Docsumo to pinpoint funnel leaks, clean intake data, and turn pipeline signals into actionable revenue decisions.
Explore the key B2B marketing ROI benchmarks for 2026, highlighting effective strategies, channel performance, and industry insights for measurable growth.
Explore how AI-driven dynamic segmentation enhances marketing strategies, boosts ROI, and addresses the limitations of static methods.
Find your customer acquisition cost with our free CAC calculator. Input expenses and new customers to see your CAC and optimize marketing spend!
Unlock the power of AI and real-time data sync for more accurate ROI forecasting and smarter marketing decisions.
Learn how to effectively measure customer profitability using LTV and CAC, and optimize your business strategies for sustainable growth.
Explore the essential features of a sales and marketing dashboard that drive informed decisions and enhance team performance.
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
Metrics, KPIs, and key results get conflated constantly — and the confusion costs teams alignment. Here’s the clear distinction, with B2B SaaS examples for each.
What’s a good MQL-to-SQL conversion rate? See 2026 benchmarks across 12 industries (SaaS, fintech, healthcare & more), plus the 3 factors that separate top performers from the bottom 25%.
Understand time-to-conversion metrics across funnel stages to optimize processes, reduce costs, and drive faster growth in your sales strategy.
Learn how to measure partnership success with these marketing partnership ROI metrics that focus on growth, revenue, and performance for long-term business success.
Measure pipeline coverage, win rates by vertical, and sales capacity utilization to boost sales velocity and reverse stagnating IT services growth.
How SaaS teams calculate and use CLV segmentation to reduce churn, optimize pricing, and target high-value customers with cohort and predictive methods.
MRR and ARR measure the same thing differently — and choosing the wrong one for your stage creates investor confusion. Here’s when to use each and how to present them.
Unlock the potential of AI ROI forecasting through effective data integration, addressing challenges and leveraging modern tools for success.
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Understanding which variables and algorithms drive MMM outputs is what separates a useful model from a black box. Here’s the technical breakdown, made readable.
If you’re running sales funnels on WordPress and not tracking conversion rates by step, you’re flying blind. Here’s how to set it up correctly in three steps.
Explore how AI is revolutionizing ROI forecasting with real-time insights, automation, and predictive analytics to enhance business decision-making.
Learn essential metrics for evaluating vendor performance, focusing on accuracy, quality, cost, and team efficiency to optimize partnerships.
