DataKind + Teradata = A perfect data-do-good partnership
Just as data science is applied to drive major success in business, it’s also being applied to improve or resolve major social issues as well. That’s the mission and focus of DataKind, a non-profit that organizes data science volunteers. Its aim is to let data science volunteers lend expertise to social organizations, civic groups, and […]
When the Asian “Airpocalypse” Hits: How Biostatistics and Spatio-Temporal Modeling can be used to protect human health in Taipei
This is a piece I did for Statistics Views website back in June 2014. It’s a story about an environmental data science study that involves air quality and environmental human health in Taipei, Taiwan. I have a professional engineering license in environmental engineering. Through Data-Mania, I also offer environmental data science consulting and journalism services. Please […]
Data Science and Machine Learning for Preventing Fraud in Mom and Pop Ecommerce Shops
With the development and growth of ecommerce platforms like Shopify, the number of small- and medium- sized ecommerce businesses is growing at an impressive rate. But, with this growth comes a growth in market opportunities for the online villains and fraudsters out there who are looking to make a quick buck. It used to be […]
Want Your Company to Succeed? Use Your Head When It Comes to Marketing
Wow, wow, wow – have you been watching what’s happened with Airbnb since its 2008 inception?!? In six short, sweet years, Airbnb has gone from being a veritable no one, to being a $10 Billion global corporation. For heck sake, they brought in $250 Million in 2013 alone! Airbnb is an online platform that facilitates […]
5 Awesome Metrics for Monitoring and Optimizing Your User Activations
It’s time for round 3 of the Data-Mania summer series on ROIs and measuring analytics for online growth. Last week, we covered 7 Excellent Metrics for Monitoring and Optimizing Your Acquisitions Tactics. And this week we’re moving into the activation layer of the funnel. If you need to track and monitor the effectiveness of your activation tactics, […]
The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.
Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing […]
5 Great KPIs for Measuring Content Marketing ROI
Hey everybody! I know that I have been slow in my blog publishing lately, but I have a terrific excuse. I am writing a book about data science!! My book contract requires me to produce 350 pages of content in 20 weeks, hence the reason my publishing has slowed down here. Nonetheless, this blog and […]
What is deep learning? Get the scoop here fast…
What is deep learning? Get the scoop here fast… Most of the people who work in analytics have some experience with random forests, clustering, association analysis, regression, and decision tree techniques. However, many have not begun exploring deep learning techniques. Things change so fast in the data science space. It’s no wonder lots of professionals […]
Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride
Because of some pretty badass data science and Google’s ever-increasing awesomeness, it looks like one day in the not-too-distant future, we will all be able to get a free (or heavily-discounted) ride. A taxi ride, that is. What’s the catch?.?. Well, the deal is … based on your location you’d receive an offer on your […]
NOAA Scientist Describes How to Use Computational Statistics to Fight Global Warming
We have come a long way from the days of Rachel Carson and The Silent Spring. Over the past 50 years, our understanding of the mechanisms involved in soil, water, and air pollution has proliferated. We have taken this understanding. In many parts of the world, we have used it to build systems. Systems which […]
Adaptive Marketing Strategies to Make Your Brand into the Next Big Thing
Recommendation engines like those employed by Facebook, Ebay, and Amazon increase customer and user conversions. They do it by employing algorithms that produce recommendations personalized to the preferences of each individual user. Google Search is the world’s best search engine because Google has access to loads of personal data on its users. It’s also because […]
A Brazen Expose on Big Data in the Government Sector
A few weeks back, I was contacted by Tamsin Rutter of The Guardian’s Public Leaders Network. She asked me if I would like to participate in Guardian’s online debate about big data in the government sector. Given my experience with this, I was more than happy to oblige. There were about 10 experts present and […]
Columbia Professor Uses Statistics and Data Science to Solve Global Water Resource Problems
Dr. Upmanu Lall, Director of Columbia Water Center, is using complex statistics and a solid understanding of climate, agriculture, commerce, engineering, technology, and politics to solve some of the world’s most urgent water resource problems. His deep understanding of the economic, governmental and social systems affecting water usage and consumption patterns allows him to solve water […]
The Long-term Value Proposition of Adding Operational and Sensor Data Analysis to Your Analytics Toolbox
No matter what type of analytics you do, or if you’re working with structured or unstructured data, one thing is for certain… The data analytics space is moving quickly, very quickly. If your efforts to keep current make you feel like you’re shooting at a moving target, you are not alone. We’ve all heard of […]
Typhoon Yolanda Crisis Response Powered by Pure Collaboration
In 2013, I was part of the Standby Task Force Typhoon Yolanda (Haiyan) Activation. We worked on this activation from Thursday November 7th to Monday November 11th. Standby Task Force was activated by UN OCHA through the Digital Humanitarian Network. We utilized MicroMappers, a new crowdsourcing, social data processing tool that has recently been developed by Patrick Meier and QCRI. The final maps were generated as […]
