onboading a new customer with TTS

How Startups Can Deploy TTS for Scalable Support and Onboarding a New Customer

Learn how TTS can support startups with more scalable customer services and the nuances involved in onboarding a new customer.
Picture of A Writer's Guild Contribution

A Writer's Guild Contribution

Reading Time: 4 minutes

A startup’s journey towards expansion is often defined by its ability to efficiently scale operations, but a major challenge often arises with the manual process of onboarding a new customer. As more users are added to a growing company, the normal customer support and onboarding processes prove to be a major hindrance.

Processing a large number of requests manually and educating new users requires an equally proportional increase in human resources, which proves to be expensive and challenging to maintain. It is here that contemporary AI-powered technology presents a feasible route to scalability.

Among the most effective of these technologies is text to speech (TTS), which enables startups to automate and customize customer interactions so that support and onboarding continue to be seamless and effective despite the rapidly increasing size of the business. With the use of TTS, organizations can develop a solid, accessible, and cost-effective base for their growth.

 

The Strategic Value of Text-to-Speech for Startups

For a startup, every available resource matters. Text-to-speech technology, which renders written text into high-quality, human-sounding voices, offers a means of providing an even tone and professional voice without using costly voice actors or studio space. Unlike vintage, robotic-sounding systems, contemporary TTS is driven by deep machine learning models that are capable of replicating human intonation, rhythm, and emotion. This enables the use of brand-specific voices that are engaging as well as authentic.

The main strategic advantages of implementing a text-to-speech solution are:

  • Cost Efficiency: TTS dramatically lowers the costs of operation by automating the normal support tasks. Rather than employing a big team of customer service agents to assist with frequent queries, startups can implement automated voice agents and interactive voice response (IVR) systems.
  • 24/7 Accessibility: A human support team is circumscribed by business hours and time zones. AI-based TTS offerings can offer support 24/7 so that customers can contact them or onboard at any time, anywhere globally.
  • Scalability: TTS solutions are capable of processing an unlimited volume of concurrent conversations with no loss of quality. As customer numbers increase, the system automatically scales, providing uniform performance without the need for extra staff.
  • Brand Consistency: All voice engagements, from onboarding tutorials to customer support calls, can employ the same brand voice. This consistency reinforces brand identity and ensures that every customer interaction feels integrated and professional.

 

Streamlining New Customer Onboarding Using TTS

The process of onboarding a new customer is essential for ensuring long-term user retention. A clear and informative process enables the user to quickly learn about the product and helps promote long-term usage. TTS can be utilized to build a highly efficient onboarding process that is both personalized and scalable.

Some of the primary use cases for TTS during customer onboarding are:

  • Interactive Product Tours: As a part of the process of onboarding a new customer, instead of static text or video, startups can utilize TTS to create dynamic voice-guided product tours. The computer can “read” step-by-step directions, explain features, and provide context as users navigate the product. This is a more interactive, engaging experience that will better reach auditory learners.
  • Personalized Welcome Messages: New users can be greeted with a customized welcome call or message produced by a TTS system upon registration. The voice may sound professional and friendly, and the message can be customized to the individual user’s particular requirements or declared goals, thus making them feel special right at the beginning.
  • Automated Walkthroughs: Startups can produce in-depth, multi-part walkthroughs for sophisticated products. In place of one lengthy video, TTS can be used to produce a series of short, bite-sized audio guides where users can listen to the content at their own convenience while being able to multitask.
  • Accessibility: By offering an audio alternative, TTS makes onboarding content accessible to more users, including visually impaired or readers who have difficulty reading. This guarantees a more inclusive and user-friendly experience for all.

 

Boosting Customer Support using Text-to-Speech

Customer support is a vital aspect of every business, but it can be a significant expense center for an expanding startup. By incorporating TTS into support channels, startups can automate and streamline their support processes, allowing human agents to work on complex, high-value cases.

Practical uses of TTS in customer care are:

  • Intelligent IVR Systems: Advanced IVR systems, driven by TTS, can have natural, free-flowing conversations with the caller. Rather than a forceful menu, the system can recognize a customer’s question in natural language and give a sharp, informative answer. For instance, if a customer asks to know his/her account balance, the system can look it up and announce it verbally.
  • Automated Chatbots: TTS can be employed to incorporate a voice aspect in text-based chatbots. When a customer prefers to have a voice conversation, the chatbot can translate its text inputs into vocal speech, making the conversation more human-like and engaging.
  • Proactive Outreaches: Startups can utilize TTS to create automated, customized calls or messages for payment reminders, order status updates, or satisfaction surveys. The proactive effort decreases inbound support load and keeps customers informed.
  • Information Dissemination: In place of answering the most frequent questions, a startup may build a large repository of articles and FAQs. TTS can be utilized to transform this material into a searchable audio database, enabling customers to receive instant, verbal responses to their queries without needing to browse lengthy documents.

 

Conclusion

For rapidly growing startups, text-to-speech technology is no longer a nicety but a strategic imperative. TTS removes tedious support and onboarding tasks from personnel, freeing up time and resources to invest in core business development and innovation. It offers a cost-effective, scalable, and very personalized means of engaging with customers, guaranteeing that a startup’s support and processes for onboarding a new customer are able to scale as quickly as its customer base. By adopting TTS, an organization can offer top-notch customer experiences that are not only efficient and cost-effective but also engaging, setting the stage for a brighter future.

 

Discover insider insights from leading startup advisors in the Ultimate Growth Advisors Guide, your shortcut to smarter, faster growth.

Share Now:
Hi, I'm Lillian Pierson
Fractional CMO & Growth Partner for Tech Startups

AI Marketing Instructor @ LinkedIn

Trained 2M+ Worldwide

Trusted by 30% of Fortune 100

Author & AI Agent Builder
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for tech startups across all industries and business models, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
Get Featured
We love helping tech brands gain exposure and brand awareness among our audience of 750,000 tech workers. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
Join The Convergence Newsletter
Join The Convergence Newsletter today to unlock the Growth Engine Audit & Gap Map™ – your first step to building a predictable, scalable revenue engine. Within the newsletter, you’ll get founder-tested growth strategies, data-backed marketing playbooks, and tactical insights that we share exclusively with this community of startup leaders who are serious about turning clarity into traction, and traction into revenue.

Subscribe below.
HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
Get Featured
We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
Join The Convergence Newsletter
See what 26,000 other data professionals have discovered from the powerful data science, AI, and data strategy advice that’s only available inside this free community newsletter.
By subscribing you agree to Substack’s Terms of Use, our Privacy Policy and our Information collection notice

TURN YOUR GROWTH GAPS INTO PROFIT CENTERS

From roadblocks to revenue: it all starts here. Get your free Growth Engine Audit & Gap Map™ now to uncover the tangible growth opportunities that are hiding in plain sight.

IF YOU’RE READY TO REACH YOUR NEXT LEVEL OF GROWTH