Crisis In The Feed: How Media Monitoring Protects Tech Startups
Reputation can shift in a single news cycle. A product bug, a data security concern, or a misunderstood executive comment can escalate quickly across digital channels. Proactive media monitoring helps founders identify risks early and respond with clarity before negative publicity shapes the narrative.
The Two-Year Exit Nobody Talked About
How Yosuke Yasuda built and sold Algoage in under two years – and what the pricing model behind it can teach you about how to scale without burning out.
Fractional CMO vs Marketing Agency for Startups: The GTM Decision Framework
Decide whether a Fractional CMO or marketing agency fits your startup—strategy, execution, costs, and a hybrid model to improve ROI.
From City Floodgates to AI Agents: What Mrinal Learned Building Trust Infrastructure for Autonomous Systems
How Mrinal Wadhwa spent 6 years solving the authentication problem for distributed systems, then pivoted to build the platform making long-horizon AI agents possible
The 2,200 Hours/Year Problem: Why Your Business Model Might Be Working Against You
What a law firm’s decade-long experiment with outcome-based pricing reveals about incentive alignment, AI adoption, and building businesses that actually serve their clients’ best interests.
What is a GTM Engineer: The Modern Revenue Systems Role (with Diagrams)
Curious what is a GTM Engineer? Read this to learn how GTM Engineers design tracking, automation, and data pipelines to turn messy tool stacks into predictable, scalable revenue systems.
SegMetrics Attribution Tool: How to Stop Direct/Unknown in 15 Minutes a Week
Stop misattributed Direct/Unknown traffic with a 15-minute weekly SegMetrics audit. One attriibution tool to fix UTMs, pixels, redirects, and CRM mapping to restore accurate attribution.
When Your Customers Keep Asking for the Wrong Product
How Daphne Tay pivoted Bluente from language learning to enterprise translation by following customer pain instead of founder vision
Website Visitor Identification in 2026: What Works, What’s Hype, and the Best Tools to Use
Company vs person-level visitor ID, realistic match rates, top tools, compliance rules, and a 5-step workflow to turn anonymous website traffic into qualified leads.
Best Go-to-Market Engineer Services 2026: Data-Mania vs Six & Flow vs Kalungi (Technical Execution Focus)
Compare GTM technical execution for B2B tech: data-driven audits, HubSpot/CRM consolidation, and T2D3 SaaS playbooks to choose the right partner.
GTM Motions for 2026: 10 Repeatable Workflows for Lead Capture, Outbound, and CRM Sync
Turn intent signals into predictable pipeline with 10 repeatable GTM motions covering lead capture, multi-channel outreach, and CRM sync.
How to Build a Go-to-Market Process Flow: 8-Step Playbook for IT Services Firms
A practical 8-step GTM playbook that turns IT services from referral-dependent to repeatable growth—define value, target segments, price, sell, and optimize.
IT Services Firm GTM Benchmarks 2026: Pipeline Coverage Ratio, Win Rate by Vertical, and Sales Capacity Utilization
Measure pipeline coverage, win rates by vertical, and sales capacity utilization to boost sales velocity and reverse stagnating IT services growth.
Why I’m Now Focused on Interim CMO Services (And What That Means for Your Startup)
The scope creep problem I couldn’t solve with project work, and how interim CMO services changed everything
Why 97% of GenAI Projects Succeed at Align AI (While 95% Fail Everywhere Else)
The automation success formula nobody’s talking about: process clarity beats fancy tech every single time
The AI Due Diligence Checklist: Why Your Series A Could Take 60+ Days Longer
Series A fundraising can drags on for 60+ extra days when founders don’t have an AI due diligence checklist. This post breaks down what changed after recent settlements and what readers should audit now
Interim CMO: What It Is, When to Hire, Cost + 30/60/90 Plan
What an interim CMO does, when to hire one, typical costs, and a practical 30/60/90 day plan to stabilize marketing and prepare a successor.
AI Marketing Personalization: The Practical System (Data → Decisions → Lift)
Build a data-to-decisions AI personalization system: unify first-party data, modularize content, enforce privacy, and scale from rules to generative AI.
AI Search Analytics: The Metrics + Dashboard You Need to Track LLM Visibility
Brands must track citations, accuracy, and AI-driven referrals — visibility in LLMs now determines buyer consideration.
Top-Down Market Sizing: Step-by-Step TAM/SAM/SOM (with Examples + Template)
Step-by-step top-down market sizing to calculate TAM, SAM and SOM with examples, scenarios, a template, and common pitfalls to avoid.
The AI Founder’s Guide to Pricing Transparency (With Real Product Teardowns)
Pricing transparency can be a huge make-or-break deal with customers. Here are some lessons that all AI startups should learn from…
