Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
How To Improve Email Marketing Performance Using AI
The past few years have brought new ways for companies to connect with customers, but email marketing remains a powerful way to engage. Even after the appearance of social media and messaging apps, customers prefer emails to interact with brands. According to the State of Marketing research by Salesforce, the number of outbound emails increased […]
AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
The Data and AI Imperative with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
8 Overlooked AI Tools for Startups to Double your Growth in 2025 [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
AI-Driven Marketing Insights: Meet & Learn Directly From My CMO Mentor, Madhukar Kumar
Unlock the potential of AI-driven marketing to optimize campaigns, enhance customer engagement, and drive measurable growth. Learn from Madhukar Kumar exactly how to leverage cutting-edge AI tools and strategies to transform your marketing efforts and stay competitive in today’s data-driven world.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
Wiley and renowned data-driven growth strategist, Lillian Pierson, are excited to announce the release of The Data & AI Imperative: Designing Strategies for Exponential Growth, set to launch on December 5, 2024. This highly anticipated book provides business leaders, technology professionals, and data professionals with a comprehensive guide to harnessing the transformative power of data […]
Proven Customer Acquisition Strategies for B2B Tech Startups
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Building Powerful Founder-Led Brands: A Blueprint for Tech Startups
Drive conversions like crazy while also generating reliable revenue growth by building your own founder-led brand. This blueprint shows the way.
The Definitive Guide to Building a B2B SaaS Dashboard for More Efficient Product-Led Growth
Achieve more efficient growth while supporting better strategic decision-making. In this blog post, you’ll discover the essential metrics that all B2B SaaS growth dashboards should include.
Startup Revenue Growth: 8 Must-Have Systems for 2024
Position your startup for sustained revenue growth with these must-have systems. This blog post unveils the 8 types of business systems that seasoned entrepreneurs and first-time founders alike need to quickly optimize operations, connect with customers, and increase revenue growth.
The Role and Potential of AI in Digital Marketing
Like any other industry, innovation has been a consistent driving force in the realm of digital marketing. With the fast-paced and highly competitive nature of today’s business landscape, knowing how to stand out from the crowd is vital for the success of digital marketing campaigns. It enables organizations to connect with their audience and engage […]
Generative AI Recommendation Engines – Free Training and Coding Demo
Discover how generative AI surpasses traditional ML-based methods. Get actionable insights and access to a free training session to implement these cutting-edge technologies and transform your AI-led growth strategy.
WordPress Sales Funnel Conversion Rate Tracking As Easy As 1-2-3
I’ve got a story for you today… It’s time we connect the dots between your demanding data analysis tasks and your existing skillsets. But don’t worry, it won’t require you to break a sweat, and you might just learn a thing or two about conversion rate tracking and SLO funnels along the way. Today […]
MRR vs ARR: Which Metric to Use for Your Tech Startup?
As a tech founder, you’ve no doubt heard the battle cries of “MRR vs ARR!” echoing through the startup landscape. It’s no secret that these metrics are critical, but do you really have a solid grip on how to use them effectively? If not, don’t worry – I’ve got you covered. The information you need […]
UX in Marketing: Why User Experience Is Key to Product Marketing Success
When you think of user experience (UX), you generally do not think of product marketing. While – on the surface – they may appear to be two separate domains, but upon closer analysis UX plays an integral part of successful product marketing. In this blog, we’ll explore the dynamic of UX in marketing, and how […]
How to Boost Startup Value with UI/UX Design
Have you ever thought about the idea on how to boost startup value with UI/UX design? If YES, then you’re reading the right article! Read on to discover the advantages and importance of UI/UX design in increasing your startup’s value. User Interface (UI) and User Experience (UX) design are no longer considered just fancy buzzwords […]
Marketing with a Tech Twist: How an AI Marketing Strategy Can Boost Your Brand
Are you curious on how an AI marketing strategy can boost your brand? Read this article as it discusses how to create and implement your marketing strategy with ease! In the early stage of a startup, marketing is just one of the many essentials that needs attention. But founders don’t always have the time or […]
How to Build a Tech Company: Essential Steps for Budding Entrepreneurs
Are you intrigued to learn how to build a tech company from scratch? Do you have an innovative concept and want to test its feasibility before taking the entrepreneurial leap? You’ve landed on the right page! This guide will give you essential steps to cement the foundation for your tech company’s triumph even before you […]
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
The Top 13 SaaS Revenue Metrics That Every Founder Needs To Care About In 2023
One of the best things about founding a Software-as-a-Service (SaaS) company, in addition to the 85%+ margins, is how simple the SaaS revenue metrics are to track. These tech startups are so efficient and “lean”. That’s why there are only a handful of metrics that you need to diligently track to gauge the health of […]
