Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Top B2B lead generation providers for startups—compare services, pricing, and quality-focused approaches to build a steady pipeline quickly.
Top CRO experts who turn B2B SaaS traffic into revenue by improving demos, trials, and pricing pages.
Learn how to create an effective lead qualification framework to enhance sales efficiency and maximize conversion rates in B2B tech.
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI — comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
Learn how to select effective cross-channel attribution tools that enhance marketing insights and optimize revenue tracking for B2B companies.
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Adopt this customer acquisition framework to sign dramatically more high-ticket deals — comes complete with examples & how-to tips.
Learn how AI lead scoring enhances B2B marketing by prioritizing leads, improving conversions, and streamlining sales processes.
Learn effective strategies to generate your first 100 B2B SaaS leads without a marketing budget by leveraging your network and data-driven approaches.
Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.
Learn how to integrate data from various channels to enhance marketing campaigns, improve targeting, and drive growth.
AI can do more than personalize subject lines. Here’s how to apply it across segmentation, send timing, and copy to measurably lift email performance.
Learn how to effectively test email CTAs to enhance click-through rates and conversions through structured frameworks and data-driven insights.
Explore the challenges SaaS firms face with omnichannel strategies and discover effective solutions for data integration and customer experience.
Learn how to test a new product idea using landing pages and a $100 ad budget for effective market insights.
Unlock the potential of B2B marketing with these 10 essential A/B testing tips to optimize campaigns and boost conversions.
Explore top A/B testing frameworks for email personalization, comparing features, integration, and pricing to boost engagement and ROI.
Learn how to effectively benchmark your marketing channels, optimize your budget, and improve ROI with actionable insights and key metrics.
Explore 10 low-cost marketing strategies that can help startups rapidly gain traction and build a loyal customer base without a huge budget.
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
A conversion funnel maps every step between stranger and customer. Here’s the full breakdown — plus the funnel tools worth using if you’re running a data business.
