Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Stape grew to 200,000 customers by giving the product away. Here’s the free-tier product-led growth loop Denis Golubovskyi built, and how to copy it.
Rob LoCascio took LivePerson public and grew it to $4.5B. Here’s the five-step sequence he uses to build companies before their markets are ready.
How George Hartley took Nitrosend to 1,200 signups and 750,000 weekly sends with a lean product launch sequence run by three people and Claude.
Enterprise AI governance now protects 90% of the S&P 500’s value. See how Ander is building it, and what courts already ruled on AI liability.
Most enterprise sales advice assumes your buyer already understands what you sell.
Last Monday I woke up convinced my co-founder Jonathan and I needed to de-risk.
A conversation with Balendran Thavarajah, Founder and CEO of Getmee | Part 1 of 2
What a law firm’s decade-long experiment with outcome-based pricing reveals about incentive alignment, AI adoption, and building businesses that actually serve their clients’ best interests.
For years I had the sneaking suspicion that the proof on my website sat idle.
Most founders think Apollo data is good enough. Here’s what that assumption actually costs you.
Enterprise Sales Strategy for Startups: How Planoverse Founder Howjer Gu Built Trust with Australia’s Biggest Retailers
How Daphne Tay pivoted Bluente from language learning to enterprise translation by following customer pain instead of founder vision
How Yosuke Yasuda built and sold Algoage in under two years – and what the pricing model behind it can teach you about how to scale without burning out.
Why being a “value vampire” kills deals (and what to do instead)
A two-sided marketplace growth story and why the constraint that trapped both LinkedIn and Indeed is the exact opening a bootstrapped founder can now own.
A practical workflow combining Semrush AI Search Health, Bing citation data, and Claude Cowork to diagnose, prioritize, and execute AI-search improvements.
Arjun Kannan built ResiDesk almost entirely on paying customers, in a vertical famous for rejecting tech vendors. Here’s the pitch that actually worked, and the growth playbook underneath it.
What I learned from the founder who built a 25-person pricing firm entirely on word of mouth.
How Mrinal Wadhwa spent 6 years solving the authentication problem for distributed systems, then pivoted to build the platform making long-horizon AI agents possible
A conversation with Balendran Thavarajah, Founder and CEO of Getmee | Part 2 of 2
Part 1: 5 Companies, 2 Exits, 15+ Countries: The Startup GTM Playbook Bala Thavarajah Built From Scratch
The automation success formula nobody’s talking about: process clarity beats fancy tech every single time
