Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Breaks down usage, seat, credit, and outcome-based AI pricing, their trade-offs, and how to combine models to match customer value.
AI, automation, and real-time data power lead qualification tools for lead scoring, instant routing, chatbots, and enrichment to speed qualification and boost conversions.
The AI GTM engineer is resposible for the GTM success that comes from engineered AI-driven systems that integrate data, automate workflows, and scale predictable growth.
Asking yourself “What’s A GTM Engineer”? This article breaks down the GTM Engineer role: skills, tools, and channel-specific tactics (email, ads, SEO, PLG, sales) that automate systems to drive revenue.
Reviews 30 top fractional CMO services providers, noting specialties, engagement models, and KPIs to help startups and scale-ups choose the right marketing leader.
Compare 10 vetted fractional CMO companies for tech and SaaS; Look at strengths, pricing, engagement models and best-fit use cases to find the right marketing leader.
2025 CAC benchmarks for B2B tech startups: industry and channel averages, LTV:CAC targets, payback periods, and tactics to lower acquisition costs.
While every deal has unique elements, the overall structure of a successful M&A timeline follows this predictable path…
Explore the top GTM Engineering consultants for startups in 2026 and learn how to choose the right partner for sustainable growth.
Explore the top growth marketing consultants shaping strategies for tech startups in 2026, focusing on data-driven solutions and measurable results.
Explore the top 20 AI search tools for 2026, offering free and paid options that enhance research, productivity, and data privacy.
The winning teams won’t treat AI visibility as a one-off project. They’ll treat it as an editorial OS. Here’s exactly how to show up in AI answers.
Explore the power of predictive analytics in marketing with real-world use cases that enhance customer engagement and optimize ROI.
Explore how AI growth marketing systems streamline revenue generation by automating processes and enhancing data-driven decisions.
Hierarchical models enhance growth forecasting accuracy by leveraging multi-level data, offering businesses a strategic edge in predicting revenue.
Explore the best fractional CMOs for tech startups and how they’re transforming growth with cost-effective leadership and strategic marketing expertise.
Every company believes it understands its brand. Yet even the most successful businesses have gaps between how they see themselves and how customers see them.
Learn effective strategies to generate your first 100 B2B SaaS leads without a marketing budget by leveraging your network and data-driven approaches.
DualEntry raises $90M Series A to expand its AI-native ERP platform and enable rapid ‘NextDay Migration’.
Streamline your startup’s marketing with an affordable AI system using seven key tools for growth and efficiency.
Learn how TTS can support startups with more scalable customer services and the nuances involved in onboarding a new customer.
