The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

Lillian Pierson, P.E.

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Hey everybody! Time for round two in the Data-Mania summer series on ROIs and measuring analytics for online growth. In case you missed the first installment, here are my 5 favorite metrics for measuring ROI for content marketing initiatives. This week, we go a bit broader and look at acquisitions tactics as a whole. The content marketing tactic covered in installment 1 are only a small piece of the broader acquisitions puzzle. Have a look for yourself.

So, what do you think? Did I miss anything that you think is important? If so, please tell me about it in the comments section below.

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Hi, I'm Lillian Pierson

Fractional CMO & Growth Partner for Tech Startups
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HI, I’M LILLIAN PIERSON.

I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.

Apply To Work Together

If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.

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We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.

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Lillian Pierson, P.E.

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TURN YOUR GROWTH GAPS INTO PROFIT CENTERS

The Data-Mania summer series on ROIs and analytics is here! This week I am covering my 5 favorite metrics for measuring ROI for content marketing initiatives.

Lillian Pierson, P.E.

Related

TURN YOUR GROWTH GAPS INTO PROFIT CENTERS

IF YOU’RE READY TO REACH YOUR NEXT LEVEL OF GROWTH

IF YOU’RE READY TO REACH YOUR NEXT LEVEL OF GROWTH