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By Best-Selling Educator & Author: Lillian Pierson, P.E.

The Data & AI Imperative: DESIGNING STRATEGIES FOR EXPONENTIAL GROWTH

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“This book is solid gold - a must for teams upskilling their knowledge of data and AI builds.”

Dr. Joan Palmiter Bajorek
Founder, Clarity AI

“In ‘Data & AI Imperative,’ Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast moving curve of AI.”

Joe Reis
best-selling author of Fundamentals of Data Engineering & data practitioner

"AI projects fail because they did not have a proper data strategy. In 'The Data & AI Imperative', industry veteran Lillian Pierson highlights what companies need to be successful. In many cases, the issues plaguing beleaguered startups is not the tech: it’s bad market fit, misunderstanding the customer, over promising, and under delivering. But by reading this book, companies can get it right from the get go."

JORDAN GOLDMEIER
AUTHOR OF BEST-SELLING 'BECOMING A DATA HEAD'

"'The Data & AI Imperative ' emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape."

Madhukar Kumar
CMO, SingleStore™ Data Platform
Named Leading CMO to Watch in 2024 by USA TODAY

"a must read for those who don't want to get replaced by AI"

Arjun Saksena
Founder/CEO, Humanic AI

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We have so many wonderful support resources built and ready to share with our ‘Data & AI Imperative’ readers.

When you access the support vault that goes with this book, you’ll also unlock the Growth Engine Audit & Gap Map™ – your first step to building a predictable, scalable revenue engine.

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"Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with 'the Data & AI Imperative' and provides an actionable roadmap for organizations who want to do business in the 21st century."

Ulrik Lehrskov-Schmidt
Global expert on B2B SaaS pricing & author of The Pricing Roadmap
Managing Partner, Willingness To Pay

"Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, 'The Data & AI Imperative', which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."

Kirk Borne, Ph.D.
Founder and Owner, Data Leadership Group LLC

“This book is a valuable resource for anyone advising organizations on how to turn data and AI into a sustainable competitive advantage; An essential read for business consultants who are working to navigate the complexities of AI-driven transformation.”

Jim Harris
Leading Keynote Speaker at the WEF, AI Consultant to Fortune 500 Companies

“a goldmine for anyone looking to drive value with AI”

Maria Vechtomova
Manager & MLOps Tech Lead, Ahold Delhaize

UPDATES & CONVERSATIONS

8 Overlooked AI Tools for Startups to Double your Growth in 2025 [PODCAST]

See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.

AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]

See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.

The Data & AI Imperative: Designing Strategies for Exponential Growth

The Data & AI Imperative empowers executives, data professionals, and product managers to take control of their AI journey and

"An in-depth guide on how modern product, engineering, and GTM teams can harness data and AI: from discovering product-market fit to utilizing product analytics for PLG strategies, plus all aspects of modern marketing and sales use cases... This book covers it all."

Gururaj Pandurangi
CEO, ThriveStack

"'The Data & AI Imperative' is a must-read for data leaders who want to make real business impact with AI. She breaks down complex strategies into simple, actionable steps, making it easy to align AI projects with business goals."

Kate Strachnyi
Founder, DATAcated & Author of ColorWise

"'The Data & AI Imperative ' offers keen insights into the value proposition of investing internally and partnering externally to deliver near-term business value and sustained business growth with data and AI/ML."

Heather A. Smith MPA, PMP, CSM
AI/ML Innovation Leader
Former Associate Managing Director - Innovation & Data Science

"With 'The Data and AI Imperative', Lillian is addressing an important problem that many companies are now facing, how to derive value from Data and AI in practice. By reading this book, companies will have a better chance at deriving this value.”

Ulrika Jägare
Head of AI, Data and Architecture at Scania

"an essential resource for anyone looking to harness the full potential of data and AI in their company.”

Hana Khan
CEO, Trending Analytics

IN THE NEWS

Wiley & Renowned Data-Driven Growth Strategist, Lillian Pierson, Announce the Upcoming Release of The Data & AI Imperative

September 16, 2024 – United Stated Newswire, Singapore Newswire, and AP News

Wiley Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Business Growth in the AI Era

September 14, 2024 – ResearchGate

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