10 B2C Form Design Tips for Higher Conversions
Learn how to design user-friendly forms that increase conversion rates through simplicity, trust elements, and mobile optimization.
A/B Testing Steps for Landing Pages
Learn the essential steps of A/B testing for landing pages to enhance performance and boost conversion rates effectively.
PLG CRM Systems: Role of Product Analytics
Explore how PLG CRM systems leverage product analytics to enhance sales efficiency and customer retention through real-time insights.
Ultimate Guide to Marketing Channel Benchmarking
Learn how to effectively benchmark your marketing channels, optimize your budget, and improve ROI with actionable insights and key metrics.
AI-Powered Strategies for Partner Ecosystem Growth
Explore how AI enhances partner ecosystem growth through improved matching, collaboration, and performance tracking, driving faster revenue and efficiency.
How to Choose Cross-Channel Attribution Tools for B2B
Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.
Cost-to-Revenue Ratio: How to Calculate
Learn how to calculate the cost-to-revenue ratio to improve profitability and operational efficiency across various industries.
Collaborative Lead Scoring for B2B Teams
Learn how collaborative lead scoring enhances B2B sales and marketing alignment, improves lead quality, and boosts conversion rates.
How Data Improves ABM Segmentation ROI
Explore how leveraging data enhances ABM segmentation, leading to remarkable ROI improvements through targeted strategies and advanced analytics.
5 Ways AI Can Optimize Marketing ROI for your Tech Startup
Explore how AI can enhance marketing strategies for tech startups, improving targeting, personalization, and ROI through data-driven decisions.
How to Build a SaaS Marketing Strategy from Scratch
Learn how to develop a comprehensive SaaS marketing strategy that builds long-term customer relationships and drives growth.
AI Agents in Marketing: The Secret to Driving 10x Engagement & Conversions
Explore how AI agents are revolutionizing marketing by enhancing engagement, boosting conversions, and optimizing customer interactions.
AI Agents in Marketing – Without Them You’re Leaving Revenue on the Table
If you’re leading a technology company or business unit and if you’re eager to explore the forefront of AI-driven marketing strategies – or the use of AI agents in marketing – this is your roadmap.
How To Improve Email Marketing Performance Using AI
The past few years have brought new ways for companies to connect with customers, but email marketing remains a powerful way to engage. Even after the appearance of social media and messaging apps, customers prefer emails to interact with brands. According to the State of Marketing research by Salesforce, the number of outbound emails increased […]
AI, Data Strategy, and Product-Led Growth: A CMO’s Playbook with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
The Data and AI Imperative with Lillian Pierson [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
8 Overlooked AI Tools for Startups to Double your Growth in 2025 [PODCAST]
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
The Definitive Guide to Building a B2B SaaS Dashboard for More Efficient Product-Led Growth
Achieve more efficient growth while supporting better strategic decision-making. In this blog post, you’ll discover the essential metrics that all B2B SaaS growth dashboards should include.
The 2026 Guide to Healthy MQL-to-SQL Conversion Rates (By Channel & ICP)
Benchmarks and practical tactics to improve MQL-to-SQL conversion rates by channel and ICP — SEO, email, webinars, AI scoring, lead routing, and faster follow-up.
The Radical Future of Spreadsheets: Equals is Pioneering the Next Generation
The data analysis world has evolved drastically. As business, financial, and data professionals, we’ve relied heavily on traditional spreadsheets. But with the ever-growing need for real-time, agile decision-making and comprehensive analysis, it’s clear we’ve been asking spreadsheets to perform tasks they clearly weren’t designed to do. That’s where Equals steps in to redefine the future […]
Business Growth and Digitalization: Implementing a Payroll Software for Startups
As a SaaS founder, you’re more than familiar with the challenges of building and scaling a technology-driven startup in today’s competitive market. However, in the midst of focusing on product development and advertising, payroll management often gets overlooked – which goes in no one’s favor. That’s why, in today’s blog we’re looking at what you […]
