IBM
Growth & developer marketing: a two-year omnichannel campaign for IBM’s Call For Code, built from a standing start.
Led a two-year omnichannel developer-marketing campaign for IBM’s Call For Code from a standing start: 1.58M+ total views, 73,000+ engagements, and 3,786 tracked conversion clicks to the sign-up page. IBM re-engaged for Year 2 on the strength of Year 1, and the work earned media placements in App Developer Magazine, O’Reilly, and IEEE Xplore.
Year 1 also drove 2,111 tracked conversion clicks to the Call For Code sign-up page.
Challenge-driven demand generation and global developer-ecosystem activation: a campaign built around a reason for developers to act, not an ad spend.
- Technical and developer audience understanding
- Enterprise technology credibility
- Repeatable, measurable growth systems
- Multi-channel demand generation at scale
“Through Lillian’s service, we got incredible value from connecting with her audience in a truly authentic way. Her outreach delivered over 1 million views and 45,000 engagements in 3 months. We hope to bring her on again for next year’s campaign.”
“Lillian was one of the industry’s top luminaries in our Analytics Influencers Program. She covered several of our critical events and provided her valuable perspective and voice to our audience engagement.”
Grow revenue on a system you can measure
Tell me where you’re headed and I’ll come prepared with the first moves for your growth system.