Get Growth Off Your Plate Without Burning 6 Months on the Wrong Hire
Find out which GTM hire fixes your biggest growth gap in the next 3 minutes…even if you've never hired for marketing and every deal still runs through you.
Enter your name and email below to identify the ideal GTM hire for your current needs:
You're not alone if you've ever paid for marketing help and watched your pipeline stay flat.
The agency that sent you polished reports every month. The marketer who needed 6 months to understand your product. The consultant who handed you a strategy deck and left nobody to run it...
The truth is, your options for GTM help have multiplied over the past two years. Fractional CMOs, GTM engineers, RevOps consultants, and AI-native agencies all want your budget, and every one of them will tell you that they're the answer.
You know that you need to get growth off your own plate...
...but you don't want to burn 6 months of runway on the wrong hire. You're tired of vendors who explain their own service better than they explain your problem, and you're sick of watching every deal depend on you.
Let's figure out which GTM hire fits your stage right now and which hire closes the gap that holds back your pipeline, so the money that you spend on growth goes to the right seat.
With This Free Decision Tree, In Just 3 Minutes You'll...
An agency probably feels like the fastest way for you to get growth moving.
Discover exactly why you can pay an agency $3,000 to $25,000 a month and get plenty of activity, but very little pipeline... and how to tell whether your company is set up for the same result.
If you've already been through one agency or one marketing hire that didn't work out, this decision tree will show you whether that hire was in the wrong seat for your stage.
Answer 8 quick questions about where you want to be 6 months from now, your revenue stage, your team, where your growth stalls today, and the kind of help that you'd rather have.
The decision tree routes you to the right answer for your stage: a fractional or interim CMO, a senior advisor, a GTM engineer, a focused sprint, a specialist agency, a full-time CMO... or a clear signal to fix your positioning, your visibility, or your market validation before you hire anyone.
(You'll see what your recommended next move covers, what that move will likely cost you, and why it fits the answers that you gave.)
Your next GTM hire can lose the first month waiting on access, approvals, and a clear target.
Every result comes with a list of the things you want to have in place before you start, so your next hire, sprint, or advisor spends the first month producing results for you.
You'll also get a one-page PDF of the full decision tree, so you can walk your co-founder or your board through the decision.
Get the free decision tree to learn which GTM hire fits your company right now, what that hire should cost you, and what to have ready before that hire starts... WITHOUT sitting through 6 sales calls to find out.
Send me the decision tree and the bonus cost comparison!
The GTM Hire Cost Comparison: 12 Months of Each Option, Side by Side
When you take the decision tree, you get your answer in about 3 minutes...
But you also get this free bonus resource: a 12-month cost comparison of a full-time CMO, a fractional CMO, a GTM engineer, and an agency.
The cost comparison lays out what each option costs per month and per year, how long each option takes before you see real output, and what you get for that money. You'll have real numbers to take into your next budget review or board meeting.
Send me the decision tree and the bonus cost comparison!
Hey there, I'm Lillian!
I'm a licensed Professional Engineer who became a marketing executive, and I've spent 20+ years driving growth for B2B tech companies, including IBM, Intel, Dell, and BMC. I've been featured in Forbes, Fortune, National Geographic, and The Washington Post, and I've written 12 books with Wiley, including all four editions of Data Science For Dummies.
Today I work as a fractional and interim CMO for data, AI, and B2B SaaS founders. I've worked in the CMO seat and the GTM engineering seat that this decision tree compares: I set GTM strategy as a CMO, I build GTM systems myself (mostly with AI), and I've run launch campaigns for brands like IBM, Intel, and SingleStore. Those launches added up to $7M+ in attributed revenue.
I built this decision tree from the stage and gap criteria that I use to compare fractional CMOs, GTM engineers, and agencies, so you can run the decision on your own in about 3 minutes.
I believe growth is an engineered system. I build it in a fixed order: strategy, then systems, then execution.
When you buy execution before anyone owns your strategy, the agency or the hire that you bring in runs campaigns on a message that nobody has validated. Your pipeline stays flat. You still pay for the activity.
This decision tree follows the same order. It only recommends a systems build or an execution hire once it has ruled out a strategy gap in your answers.
I'm Known for Practical, Straight-Talking Guidance on Data, AI, and Growth (Just Check Out These Numbers)...
“In the space of 3 months, Lillian took us from an unfocused, try-to-sell-to-everyone startup to a position where we're ready to scale. We've had more people set up an account in the last 30 days than we did in 9 months before that.”
Elliot Zissman · Founder, Maistro
“Lillian helped us clarify our brand positioning, tighten our messaging, and build a realistic go-to-market plan... it truly felt like she was part of our leadership team from day one.”
Alantheus Thompson · CEO, Groe Solutions
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