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Case Study 20 · AI Consulting · First-party

Data-Mania GTM Engineering

Here’s what I built for myself: an AI-native content system that replaced a founder-dependent content operation in a two-week build.

$61,920Annual freelancer cost removed
8× Faster2 weeks → minutes per cycle
<60 MinFounder oversight per week
2 WeeksBuild time, end to end
Core Result

Replaced a founder-dependent content operation with an AI-powered GTM engineering system in a two-week build: eliminated $5,160/month in confirmed freelancer costs ($61,920/year), compressed the content cycle from two weeks to minutes, and cut founder oversight to under 60 minutes per week. Built on a Claude MCP agent pulling brand and ICP context from Airtable, with an n8n workflow handling routing and logging.

Strategic Angle

Dogfooding proof: the AI-native GTM engineering I sell, running on my own business. Content is a systems problem, not a content problem.

Best Used For
  • AI-native GTM and GTM-engineering positioning
  • Automation and cost-efficiency proof
  • Founder-led operations
  • The “engineer your growth system” thesis
The System
Context LayerBrand, ICP, and offer context held in Airtable as the single source of truth.
Agent LayerA Claude MCP agent drafts on-brand content against that context on demand.
Routing LayerAn n8n workflow routes, logs, and publishes, leaving review as the only human step.
Free · 30 Minutes

Grow revenue on a system you can measure

Tell me where you’re headed and I’ll come prepared with the first moves for your growth system.

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