“In ‘Data & AI Imperative,’ Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast moving curve of AI.”
"AI projects fail because they did not have a proper data strategy. In 'The Data & AI Imperative', industry veteran Lillian Pierson highlights what companies need to be successful. In many cases, the issues plaguing beleaguered startups is not the tech: it’s bad market fit, misunderstanding the customer, over promising, and under delivering. But by reading this book, companies can get it right from the get go."
"'The Data & AI Imperative ' emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape."
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"Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with 'the Data & AI Imperative' and provides an actionable roadmap for organizations who want to do business in the 21st century."
"Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, 'The Data & AI Imperative', which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."
“This book is a valuable resource for anyone advising organizations on how to turn data and AI into a sustainable competitive advantage; An essential read for business consultants who are working to navigate the complexities of AI-driven transformation.”
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Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson.
"An in-depth guide on how modern product, engineering, and GTM teams can harness data and AI: from discovering product-market fit to utilizing product analytics for PLG strategies, plus all aspects of modern marketing and sales use cases... This book covers it all."
"'The Data & AI Imperative' is a must-read for data leaders who want to make real business impact with AI. She breaks down complex strategies into simple, actionable steps, making it easy to align AI projects with business goals."
"'The Data & AI Imperative ' offers keen insights into the value proposition of investing internally and partnering externally to deliver near-term business value and sustained business growth with data and AI/ML."
"With 'The Data and AI Imperative', Lillian is addressing an important problem that many companies are now facing, how to derive value from Data and AI in practice. By reading this book, companies will have a better chance at deriving this value.”
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![The Data and AI Imperative with Lillian Pierson [PODCAST]](https://b2454586.smushcdn.com/2454586/wp-content/uploads/elementor/thumbs/The-Data-and-AI-Imperative-with-Lillian-Pierson-PODCAST-1-qxwkx6360z9oz1kcsu0eqpzaah7hp0hokr5m0vp82u.jpg?lossy=1&strip=1&webp=1 "The Data and AI Imperative with Lillian Pierson [PODCAST]")
