The Anti-Networking Strategy That Works Wonders for Technical Founders
Why being a “value vampire” kills deals (and what to do instead)
MQL to SQL: Your Lead Qualification Checklist
Step-by-step MQL-to-SQL checklist: define ICP, use BANT/CHAMP, build lead scoring, use intent data, and automate CRM handoffs to boost conversions.
Step-by-Step Guide to CRM API Integration
Plan, secure, build, and deploy CRM API integrations with data mapping, OAuth 2.0, webhooks, error handling, and monitoring for scalable results.
Where Industries Are Placing Their Biggest AI Bets
As leaders assess what AI can realistically deliver, these themes have emerged across industries.
The $1.5B Anthropic Copyright Settlement: The New Reality of Training Data Risk
Using pirated books to train AI invites billion-dollar liability — data origin is now the industry’s biggest risk.
Pay-As-You-Go Pricing: Pros and Cons
Compare pure consumption, prepaid credits, and hybrid subscription-plus-overage PAYG models — pros, cons, cost predictability and implementation trade-offs.
Ultimate Guide to CLV Segmentation for SaaS
How SaaS teams calculate and use CLV segmentation to reduce churn, optimize pricing, and target high-value customers with cohort and predictive methods.
Ultimate Guide to AI Website Personalization for Startups
Step-by-step guide for startups to implement AI website personalization—data sources, tools, testing, privacy, and scaling strategies to boost conversions.
Fractional CMOs Services You Can Trust: Top 30 Services Reviewed for 2026
Reviews 30 top fractional CMO services providers, noting specialties, engagement models, and KPIs to help startups and scale-ups choose the right marketing leader.
How I Cracked AI Search Visibility Without Spending a Dollar on Ads
Build your AI search visibility, one podcast guest spot at a time…
CAC Benchmarks for B2B Tech Startups 2025
2025 CAC benchmarks for B2B tech startups: industry and channel averages, LTV:CAC targets, payback periods, and tactics to lower acquisition costs.
I Tested Every AI Search Visibility Tool. Here’s The One That Actually Changed My Strategy
Why the best AI search visibility tool shows you WHO you’re cited with, not just IF you’re cited.
Mapping The Timeline Of A Successful M&A Deal For Tech Startups
While every deal has unique elements, the overall structure of a successful M&A timeline follows this predictable path…
I Thought “GTM Engineer” Was Marketing BS. Then I Found 89 Startups Hiring for It.
How a licensed P.E. accidentally became the thing she thought was a fad
AI Visibility Playbook: How to Show Up in AI Answers
The winning teams won’t treat AI visibility as a one-off project. They’ll treat it as an editorial OS. Here’s exactly how to show up in AI answers.
Predictive Analytics in Marketing: 10 Real-World Use Cases Driving Results
Explore the power of predictive analytics in marketing with real-world use cases that enhance customer engagement and optimize ROI.
AI Growth Marketing Systems: How to Automate and Scale Predictable Revenue
Explore how AI growth marketing systems streamline revenue generation by automating processes and enhancing data-driven decisions.
Growth Forecasting Explained: How Hierarchical Models Deliver More Accurate Predictions
Hierarchical models enhance growth forecasting accuracy by leveraging multi-level data, offering businesses a strategic edge in predicting revenue.
Top 9 AI Marketing Educators to Learn From in 2026
Explore nine top AI marketing educators who simplify AI for marketers, offering practical courses to enhance skills and drive business growth in 2026.
Branding Blind Spots: The Hidden Mistakes That Hurt Growth
Every company believes it understands its brand. Yet even the most successful businesses have gaps between how they see themselves and how customers see them. These gaps can weaken trust, slow growth, and reduce market relevance. Identifying and addressing these blind spots is one of the most important steps toward building a resilient brand. Misaligned […]
The Cold Start Problem: How to Generate Your First 100 B2B SaaS Leads Without a Marketing Budget
Learn effective strategies to generate your first 100 B2B SaaS leads without a marketing budget by leveraging your network and data-driven approaches.
