Lillian Pierson, P.E., fractional CMO and growth strategist, engineers marketing systems that drive predictable growth for tech startups. With a professional engineering license and 20 years of experience driving growth for Fortune 100 and early-stage companies alike, she bridges product and growth marketing to drive real boots-on-the-ground traction. She's trained 2M+ professionals in AI and data, grown organic channels to 750K+ followers, and authored 11 books including Data Science For Dummies. Lillian helps VC-backed and bootstrapped founders (pre-revenue to $6M ARR) scale through structured playbooks and data-driven systems.
Choose the right AI search visibility tools and learn which KPIs matter: mention rate, representation accuracy, citation share, share of voice, and drift.
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
The AI GTM engineer is resposible for the GTM success that comes from engineered AI-driven systems that integrate data, automate workflows, and scale predictable growth.
Growth advisors help B2B tech startups efficiently scale by providing strategic guidance, avoiding costly mistakes, and enhancing decision-making.
How signal-driven GTM workflows and AI-enabled routing make speed-to-signal the decisive factor for inbound, outbound, and hybrid sales.
Why being a “value vampire” kills deals (and what to do instead)
Most SaaS founders track too many metrics and optimize the wrong ones. Here are the 13 revenue metrics that actually predict growth — and how to read them correctly.
Learn how to effectively test email CTAs to enhance click-through rates and conversions through structured frameworks and data-driven insights.
Turn scattered company knowledge into an AI hub that speeds execution, keeps messaging consistent, and boosts conversions.
A conversation with Balendran Thavarajah, Founder and CEO of Getmee | Part 1 of 2
Explore the essentials of self-serve product-led growth, focusing on user onboarding, pricing strategies, and effective support systems.
Breaks down usage, seat, credit, and outcome-based AI pricing models, their trade-offs, and how to combine models to match customer value.
Learn the 3-step process to overcome founder-led sales challenges and scale your B2B startup effectively.
Explore nine top AI marketing educators who simplify AI for marketers, offering practical courses to enhance skills and drive business growth in 2026.
Step-by-step guide to building a 2026 personalization stack: prioritize first‑party data, 8 core layers, tool selection, testing, and measurable ROI.
Marketing mix modelling isn’t just for enterprise budgets anymore. Here’s how to get started with MMM from scratch — tools, data requirements, and first model outputs.
See exactly which AI tools for startups are reshaping business growth as we edge closer to 2025.
Understand time-to-conversion metrics across funnel stages to optimize processes, reduce costs, and drive faster growth in your sales strategy.
Explore how PLG CRM systems leverage product analytics to enhance sales efficiency and customer retention through real-time insights.
Learn how to create custom attribution models in five steps to optimize marketing efforts and gain insights tailored to your business goals.
Step-by-step guide for startups to implement AI website personalization—data sources, tools, testing, privacy, and scaling strategies to boost conversions.
