Data Science In Marketing – How Much It’s Worth And Where To Get Trained
[UPDATED: April 2022] When you think of marketing teams, the usual suspects probably come to mind. Developers and designers, copywriters, marketing strategists, and social media managers. But the hottest new role marketing departments are looking to fill is one you’re maybe not quite as familiar with. I mean, how much do you really know about […]
The Freelance Data Analyst’s Guide To Pricing Your Services at $100/Hour
Are you skilled in data analytics? Ever dreamt of being your own boss? If so, becoming a freelance data analyst could be the perfect career choice for you! As more and more companies recognize the importance of making data-driven business decisions, the demand for those who can interpret those data sets continues to increase. And […]
Charge Premium Prices For Data Services: 3 Secrets To Make More Money
Whether you’re a data entrepreneur looking to scale as quickly and painlessly as possible or a data freelancer who’d be over-the-moon if you could just (finally) start to charge premium prices and book those high-paying, ideal clients everybody goes on about, here’s the truth: Getting to the “next level” in your business isn’t always easy. […]
To The Freelance Data Scientist: These 5 Myths Will Prevent Your Success
Are you a new or aspiring freelance data scientist? To quickly build a profitable freelance data business, you’ve got to make sure you’re being strategic about how you invest your time and money. All too often, I see new data freelancers caught holding on to certain misconceptions about entrepreneurship, causing them to stay stagnant rather […]
4 Steps To Become A More Efficient Data Services Provider
If you’re a new data entrepreneur trying to start or scale your business, you’re most likely strapped for time. Whether you’re trying to build out your side hustle while working your corporate job, or you’re freelancing and are so busy with client data work you feel you have no time to work ON your business, […]
Customer Profiling and Segmentation in Ecommerce
Today’s post provides an overview, example, and conceptual demonstration of customer profiling and segmentation. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker I believe that to be one of the most powerful quotes that describe the dilemma of marketers in the most appropriate […]
The Art of Effective Cross-Selling Using Market Basket Analysis in Excel
Market basket analysis in Excel can actually be a lot simpler than it would be in R or Python. However, it still depends on the size of your data. Either way, doing market basket analysis in Excel is a great way to introduce this analytical method to Data-Mania readers. Making an Introduction to Cross-Selling Using […]
Conjoint Analysis in R: A Marketing Data Science Coding Demonstration
Today’s blog post is an article and coding demonstration that details conjoint analysis in R and how it’s useful in marketing data science. What is conjoint analysis? And how can it be used in marketing data science? Conjoint analysis is one of the most widely-used quantitative methods in marketing research and analytics. It gets under […]
Using R and Google Analytics for Online Marketing Improvements
5 Easy Steps to Using R and Google Analytics for Online Marketing Improvements Do you want to use your data to improve the results of your online efforts? Do you think analytics and data science are too sophisticated for you at this time? Well, don’t let the brainiacs fool you! Extracting valuable insights from your […]
