Marketing Data Warehouse – Why every online business needs one
If you’re at a small- or medium-sized company that attracts most of its customer online, you NEED a marketing data warehouse – like, yesterday. In this brief article, we’re going to explain what data warehousing is, how it benefits business, and how it improves ROI for marketing operations specifically. Introduction to Data Warehousing Cloud-based technologies […]
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
High ROI advertising in a post-cookie world EXPLAINED
You don’t need to be a marketing expert or data scientist to see firsthand the shift in mindset among consumers in the online space. In this post-cookie world, the masses are no longer willing to sit back and accept the way that their information is handled. If we are honest about it, did consumers really […]
Marketing Mix Modeling Explained
In this quick introductory blog post, you’ll see what marketing mix modeling is. You’ll also learn how you can use it to increase the profitability of your company. I first learned about marketing mix modeling while gathering a client testimonial from Kam Lee. For the record, the “mixture” of Kam’s marketing data science expertise and […]
Data Science In Marketing – How Much It’s Worth And Where To Get Trained
[UPDATED: April 2022] When you think of marketing teams, the usual suspects probably come to mind. Developers and designers, copywriters, marketing strategists, and social media managers. But the hottest new role marketing departments are looking to fill is one you’re maybe not quite as familiar with. I mean, how much do you really know about […]
Customer Profiling and Segmentation in Ecommerce
Today’s post provides an overview, example, and conceptual demonstration of customer profiling and segmentation. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker I believe that to be one of the most powerful quotes that describe the dilemma of marketers in the most appropriate […]
The Art of Effective Cross-Selling Using Market Basket Analysis in Excel
Market basket analysis in Excel can actually be a lot simpler than it would be in R or Python. However, it still depends on the size of your data. Either way, doing market basket analysis in Excel is a great way to introduce this analytical method to Data-Mania readers. Making an Introduction to Cross-Selling Using […]
Conjoint Analysis in R: A Marketing Data Science Coding Demonstration
Today’s blog post is an article and coding demonstration that details conjoint analysis in R and how it’s useful in marketing data science. What is conjoint analysis? And how can it be used in marketing data science? Conjoint analysis is one of the most widely-used quantitative methods in marketing research and analytics. It gets under […]
Using R and Google Analytics for Online Marketing Improvements
5 Easy Steps to Using R and Google Analytics for Online Marketing Improvements Do you want to use your data to improve the results of your online efforts? Do you think analytics and data science are too sophisticated for you at this time? Well, don’t let the brainiacs fool you! Extracting valuable insights from your […]
