A Revenue Driven Approach to Data Science with Lillian Pierson
Momma Bird, Priscilla McKinney, welcomes the CEO of Data-Mania, Lillian Pierson, to the perch to discuss how to take intangible ideas, put them into a rock-solid plan, and finally, into a product that sells. In addition, they speak on the dividing line between those who understand the “science” in data science and those who understand […]
13 of the Smartest Artificial Intelligence Companies According to Forbes
Artificial Intelligence Companies are baking some mind-blowing goodness this year and I’m about to tell you all about them here! By the end of this article, you’ll have an industry-insider perspective on the 13 smartest artificial intelligence companies according to Forbes in 2020. Even if you’re a seasoned data professional, these startups are going to […]
From $8/hr to Data CEO with Lillian Pierson
In this episode of Data Career Podcast with Avery Smith, previously live on LinkedIn, Lillian Pierson shares about her journey from being an $8/hour employee to building her multi-six figure data business: Data-Mania. She talked about the lessons she learned and shared tips and insights on how you can avoid them, as well as her […]
Octane AI: Is It All Hype or Does It Help?
Ever heard of Octane AI? In this article, we’re going to dig deeper on what it is and break down the good and the not-so-good features of this new e-commerce technology. Due to data breaches and increasing reports of representatives mishandling customers’ information or not being straightforward about why they need it, people have become […]
The Freelance Data Analyst’s Guide To Pricing Your Services at $100/Hour
Are you skilled in data analytics? Ever dreamt of being your own boss? If so, becoming a freelance data analyst could be the perfect career choice for you! As more and more companies recognize the importance of making data-driven business decisions, the demand for those who can interpret those data sets continues to increase. And […]
Charge Premium Prices For Data Services: 3 Secrets To Make More Money
Whether you’re a data entrepreneur looking to scale as quickly and painlessly as possible or a data freelancer who’d be over-the-moon if you could just (finally) start to charge premium prices and book those high-paying, ideal clients everybody goes on about, here’s the truth: Getting to the “next level” in your business isn’t always easy. […]
To The Freelance Data Scientist: These 5 Myths Will Prevent Your Success
Are you a new or aspiring freelance data scientist? To quickly build a profitable freelance data business, you’ve got to make sure you’re being strategic about how you invest your time and money. All too often, I see new data freelancers caught holding on to certain misconceptions about entrepreneurship, causing them to stay stagnant rather […]
4 Steps To Become A More Efficient Data Services Provider
If you’re a new data entrepreneur trying to start or scale your business, you’re most likely strapped for time. Whether you’re trying to build out your side hustle while working your corporate job, or you’re freelancing and are so busy with client data work you feel you have no time to work ON your business, […]
Product-Led Growth vs Sales-Led Growth: Which Fits Your SaaS?
Explore the differences between Product-Led and Sales-Led Growth strategies for SaaS, and find out which model aligns with your business needs.
AI-Driven Marketing Insights: Meet & Learn Directly From My CMO Mentor, Madhukar Kumar
Unlock the potential of AI-driven marketing to optimize campaigns, enhance customer engagement, and drive measurable growth. Learn from Madhukar Kumar exactly how to leverage cutting-edge AI tools and strategies to transform your marketing efforts and stay competitive in today’s data-driven world.
Wiley & Renowned Data-Driven Growth Strategist Announces the Upcoming Release of The Data & AI Imperative—A Blueprint for Leveraging AI Strategy for Extraordinary Business Growth
Wiley and renowned data-driven growth strategist, Lillian Pierson, are excited to announce the release of The Data & AI Imperative: Designing Strategies for Exponential Growth, set to launch on December 5, 2024. This highly anticipated book provides business leaders, technology professionals, and data professionals with a comprehensive guide to harnessing the transformative power of data […]
Proven Customer Acquisition Strategies for B2B Tech Startups
If you want predictable, reliable revenue growth, you need the right combination of customer acquisition strategies. In this blog post, I’m introducing some of the most popular and effective customer acquisition strategies for B2B tech startups.
Building Powerful Founder-Led Brands: A Blueprint for Tech Startups
Drive conversions like crazy while also generating reliable revenue growth by building your own founder-led brand. This blueprint shows the way.
Startup Revenue Growth: 8 Must-Have Systems for 2024
Position your startup for sustained revenue growth with these must-have systems. This blog post unveils the 8 types of business systems that seasoned entrepreneurs and first-time founders alike need to quickly optimize operations, connect with customers, and increase revenue growth.
The Role and Potential of AI in Digital Marketing
Like any other industry, innovation has been a consistent driving force in the realm of digital marketing. With the fast-paced and highly competitive nature of today’s business landscape, knowing how to stand out from the crowd is vital for the success of digital marketing campaigns. It enables organizations to connect with their audience and engage […]
Generative AI Recommendation Engines – Free Training and Coding Demo
Discover how generative AI surpasses traditional ML-based methods. Get actionable insights and access to a free training session to implement these cutting-edge technologies and transform your AI-led growth strategy.
WordPress Sales Funnel Conversion Rate Tracking As Easy As 1-2-3
I’ve got a story for you today… It’s time we connect the dots between your demanding data analysis tasks and your existing skillsets. But don’t worry, it won’t require you to break a sweat, and you might just learn a thing or two about conversion rate tracking and SLO funnels along the way. Today […]
UX in Marketing: Why User Experience Is Key to Product Marketing Success
When you think of user experience (UX), you generally do not think of product marketing. While – on the surface – they may appear to be two separate domains, but upon closer analysis UX plays an integral part of successful product marketing. In this blog, we’ll explore the dynamic of UX in marketing, and how […]
Getting Started with Marketing Mix Modelling: Step-By-Step
Curious about how to get started with marketing mix modelling? Read this blog post to learn about the marketing mix modelling step-by-step fundamentals and its benefits. Marketing mix modelling (MMM) has been around since the 1980s and was invented as a means to track and analyze fluctuations in sales performance. The marketing mix can involve […]
Marketing Mix Modeling Algorithms and Variables
For data professionals who are looking to work in marketing data science, knowing marketing mix modeling algorithms, variables and methods is non-negotiable. That’s why we are dedicating this blog to introducing the algorithms and variables you’ll want to use to implement the marketing mix modeling (MMM) approach. Now, if you aren’t quite sure what MMM […]
What Is Data Content? How to Use It to Grow a Data Business
What is data content and can it help you grow your data business? If you’re a data professional who is looking to expand your network and business, this post is for you! Discover how content can help you grow your own data business. Even if you don’t know it by name, you’ve probably seen examples […]
