Analytics Without Programming, DataSmart can Teach You How…

Are you an Excel-wielding business analyst who’s on the lookout for new ways to generate data analytics without programming (or without learning to program)? If you’re looking to learn practical, hands-on techniques that you can start applying today, then Data Smart: Using Data Science to Transform Information into Insight may be just the book for you. This plain-language, easy-to-understand book provides concrete, practical examples. These examples include how you can begin making better use of your organization’s data. This also provides examples on how you can begin generating additional data analytics without programming them up yourself. If you have basic skills in math and in Excel, then this book will provide you with a great jumping off point for learning new analytical techniques to apply in business. If you’re looking to go deep into data science, however, or to learn about advanced statistics and programming for data science, then this book is not likely to be what you’re looking for.

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Read Data Smart If…

• You’re looking for new ways to use data to make small, gradual improvements to your business’s bottom-line.
• You’re a business analyst (with solid skills in Excel). Also, you want to learn new and practical analytic techniques that you can use to begin deriving new types of insights from your traditional data sources.
• You have a solid handle on how to use an Excel spreadsheet. This also includes how to do basic math.
• You want to begin solving advanced business problems. You’ll do this by applying techniques that are derived from the different fields. These fields include statistics, clustering, classification, and optimization.
• You want to begin using some advanced analytical techniques. However, you don’t want to take the time or energy required to learn how to program.

Who Data Smart is Not Written For…

• Advanced data scientists, statisticians, or computer scientists. It’s very likely that your math and technical skills are already far beyond the scope of this book.
• Experts who seek to create business value from big data and big data analytics. This book is only really applicable to working with small datasets.
• Professionals who are looking to learn about programming for data science. This book sticks to Excel techniques only.

All-in-all, Data Smart: Using Data Science to Transform Information into Insight is an ideal starting point for business professionals. This is for those who want to learn new analytical techniques to generate deeper, more meaningful insights from their organization’s data. If you’re looking for a broader, more technical overview of the data science space, however, you might want to check out my book instead (Data Science for Dummies).