June 9, 2026 | Page 13 of 14

Interim CMO: What It Is, When to Hire, Cost + 30/60/90 Plan

What an interim CMO does, when to hire one, typical costs, and a practical 30/60/90 day plan to stabilize marketing and prepare a successor.

AI GTM Strategy: How B2B Startups Are Turning Signal Into Revenue

Most founders think GTM is about getting known. The ones pulling ahead right now are doing something fundamentally different.

Omnisend vs. Klaviyo: Which One Is Better for Most Modern Businesses

Fractional CMO vs Marketing Agency for Startups: The GTM Decision Framework

Choosing the right tool to send emails and text messages is important and requires research before committing. The research, however, can take a lot of time, especially considering the number of ESPs currently competing in the market.

Healthy MQL-to-SQL Rates by Channel & ICP: 2026 Benchmarks + Fixes

SEO leads convert at a different rate than paid. Enterprise ICPs close differently than SMB. Here’s what a healthy MQL-to-SQL rate looks like across every channel and ICP type, and what to fix first when yours drops.

10 A/B Testing Tips for B2B Campaigns

Unlock the potential of B2B marketing with these 10 essential A/B testing tips to optimize campaigns and boost conversions.

I Thought “GTM Engineer” Was Marketing BS. Then I Found 89 Startups Hiring for It.

How a licensed P.E. accidentally became the thing she thought was a fad

Why 97% of GenAI Projects Succeed at Align AI (While 95% Fail Everywhere Else)

The automation success formula nobody’s talking about: process clarity beats fancy tech every single time

VoC Data in B2B Journey Maps

Explore how Voice of Customer data enhances B2B journey maps by boosting retention, driving revenue, and addressing customer pain points.

Marketing Mix Modeling Algorithms and Variables

Understanding which variables and algorithms drive MMM outputs is what separates a useful model from a black box. Here’s the technical breakdown, made readable.

How to Boost Startup Value with UI/UX Design

Good design isn’t cosmetic — it’s a valuation lever. Here’s how UI/UX improvements translate directly into retention, NPS, and how investors perceive your product.

AI Lead Scoring: Basics for B2B Marketing

Learn how AI lead scoring enhances B2B marketing by prioritizing leads, improving conversions, and streamlining sales processes.

How to Choose Cross-Channel Attribution Tools for B2B

Learn how to select the right cross-channel attribution tools for B2B marketing, enhancing ROI and understanding the buyer’s journey.

The Two-Year Exit Nobody Talked About

How Yosuke Yasuda built and sold Algoage in under two years – and what the pricing model behind it can teach you about how to scale without burning out.

How AI Is Transforming Video Creation: A Deep Dive into Synthesia

In today’s content-driven world, video has become one of the most effective means of communication – whether it’s for marketing, training, support, or internal collaboration. But traditional video production remains resource-intensive: it requires cameras, studios, actors, editing teams, and significant time. That’s changing.